Business plan for exporting RedGreen Danish chic sportswear products to Japan
Business plan - 13 pages - Business strategy
Where do we see fashion in 2007? Are people becoming more fashionable? We believe that fashion enables people to become a part of a culture and differentiate themselves regardless of the color of their skin and background...or identify themselves with a particular group. In the world of...
Re-branding junk food: firm strategies
Essay - 10 pages - Business strategy
American food habits are known to be particular: quickness and convenience are the key-words to describe this food culture that started up the fast food phenomenon, which rapidly spread around the world. Similarly, with ingenious marketing strategies, the Coca-Cola Company managed to reach the...
What are the major opportunities that emerging markets offer to international companies and what are the key considerations that such companies have to take into account when formulating strategies for doing business in emerging markets?
Essay - 8 pages - Business strategy
The notion of an emerging, or developing, market economy appeared 1981 in a World Bank report. This term was used since emerging countries have embarked on economic development and reform programs, and have begun to open up their markets and "emerge" onto the global scene. Therefore emerging...
The Baltic States: a golden opportunity for French food exporters?
Essay - 14 pages - Business strategy
The 1st of May 2004, ten new countries came into the European Union. These states have seen their economy dramatically change in many aspects of international trade since this date. From the custom point of view to the currencies issues, it significantly facilitates the goods exchanges of food...
Company focus: H&M
Essay - 8 pages - Business strategy
Just a small quiz to begin: do you know which fashion house organized its runways in Central Park for the 2005 winter collection? A clue for you: this famous name of the fashion industry had Karl Lagerfeld as designer, and Kate Moss as top model… You are answering Chanel of course, and it...
Doing business in Venezuela
Essay - 10 pages - Business strategy
It is difficult to establish if Venezuelan society is strongly direct or indirect, but one thing is true, they always tend to be clear in negotiations, they try to express what they think at every moment, becoming emotional many times. They don't establish symbolic or sign communications when...
Coach and Polo Ralph Lauren (2006)
Case study - 53 pages - Business strategy
Coach began more than half a century ago as a family-run workshop in a Manhattan loft. Six artisans handcrafted a collection of high-quality leather goods. The founder of Coach was first inspired by a baseball glove. After refining it, making it softer and stronger, he created Coach's first...
Equipex: Case presentation
Case study - 50 pages - Business strategy
Early 80s: Expansion of Activities in North America and Asia. Equipex's business grew with the establishment of small sales subsidiaries in India, Thailand and Indonesia. 1981: Establishment of Equipex in Karistan as a Joint Venture with a Karistane firm specialized in the same sector. 1999:...
Burberry
Presentation - 47 pages - Business strategy
A distinctive luxury brand with international recognition and broad appeal. Design, source, manufacture, and distribute high-quality apparel and accessories. Great-Britain & position as the authentic British lifestyle brand. Repositioning of the brand: change of name, creation of distinctive...
L'Occitane & the body shop
Case study - 46 pages - Business strategy
Founded in 1976 by Olivier Baussan. Natural & environmental conservation. Vertical integration: in-house production. Sensoriality: natural color, scents and beauty of the Provence region. Authenticity: revive traditional methods & preserve local customs to make authentic products. Respect:...
Tom Ford vs Marc Jacobs
Case study - 52 pages - Business strategy
Jacobs launched his name sake line in 1986 and then in 2001 debuted another critically acclaimed collection, Marc by Marc Jacobs, a collection of comparatively affordable edgy and retro mass-market pieces. His accompanying accessory lines—bags loaded with pockets or buckles, round-toed...
The labor market in Spain
Essay - 13 pages - Human resources
Today, a lot of desires or worries of the European population are linked with the employment. From the question “What would you do when you grown up?” to the social claims and the general strikes. The reason is simple: a job provides a means to live but above all, work is presented as a...
The impact of bank failures on the money stock during the inter-war period in the United States
Essay - 11 pages - Finance
In the following study the researcher attempt to analyze whether the monetary policy adopted by the Federal Reserve during the interwar period led to the Great Depression. The study would investigate through an extensive literature review by studying the perspectives of renowned economists in...
Brand strategies
Essay - 12 pages - Business strategy
You can build a business without a factory, without offices and without a staff, but you can not build a business without clients. The corollary is that clients are the only reason you are in business in the first place. And marketing is about finding and keeping people to buy and consume your...
Corporate social responsibility: The example of Air France-KLM
Thesis - 8 pages - Management
This group was created in 2004 through the merger of Air France and KLM and is now the world leader in terms of international passenger traffic. In addition, the financial results have been improved considerably over the last few years. But how is the airline group actually dealing with its...
Nature and the role of Foreign Direct Investment (FDI) in Ireland, China and India (2005)
Presentation - 31 pages - Finance
Through an efficient allocation of money because they are implemented. In countries where the education system and the facilities are well designed for LUCAS. DUNNING's OLI paradigm (ownership, location, internalization: The advantages of the firm become the country's ones. FDI can be considered...
Business ethics: The moral and ethical aspect of the French strikes
Essay - 7 pages - Management
The American newspaper International Herald Tribune (Edition from Saturday and Sunday 17-18 November) decided to do its front page about the strike in France. That shows the importance of the strike and its paralyzed effects on the economy and on the well-being of the users. But that demonstrate...
Are the French rail strikes ethical?
Essay - 7 pages - Human resources
What are ethics? The definition of the dictionary is the following: “a set of principles of right conduct”. It is linked to morality too. We can find this concept in a lot of aspects of life. It touches the social environment. A good person is someone who follows an ethical and moral...
The Case of Dasani
Essay - 18 pages - Business strategy
Our consulting team was called by The Coca Cola Company to find a solution face to the Dasani brand situation. Our objective is to analyze and evaluate the opportunity of Coca Cola re-launching Dasani brand into the UK market in the autumn 2008. Problematic: Following which strategy and across...
The Chinese wine market (2006)
Essay - 8 pages - Business strategy
We are going to enter Shanghai wine market with our French wine such as Roman County, which is expensive but excellent taste. Now is the most perfect time to go into China wine market of high income because there three advantages for us. Our goal is to take more than 10% of market share in...
Fixed income analysis and risk management
Essay - 9 pages - Finance
As the ten OAT have the same anniversary dates, in other words the different cash-flows are paid at the same dates (25-Apr-08, 25-Apr-09, 25-Apr-10,), then we used a direct method of calculation of the spot rates, through two steps. Using a polynomial interpolation, we can recover the yield...
Improving the most important logistics- Changing the supply chain of International Federation of Red Cross Red crescent Societies (IFRC)
Essay - 7 pages - Logistics
Logistics management is “that part of the supply chain process that plans, implements and controls the efficient, effective flow and storage of goods, services and related information from the point of origin to the point of consumption in order to meet customers' requirements”. This...
Pirelli vs Continental
Case study - 6 pages - Business strategy
Around 1990, due to a substantial number of tyre manufacturers on the market, Pirelli SpA though of taking over the German tyres company named Continental AG. And after a long merger attempt which lasted more than two years, it finally ended with the sale of the Continental shares, owned by...
Expansion of business to new countries: JC Decaux (2006)
Essay - 6 pages - Business strategy
Expanding to new countries is nowadays an important stake for companies, considering the cost benefit they can get from this. Economies of scales, of scope permit them to drive their cost down and thus to be more and more competitive on the global market. But this world expansion in a context of...
International retailing: The Benetton group (2007)
Essay - 11 pages - Business strategy
Benetton Group is present in 120 countries around the world. The Group produces around 115 million garments every year. Its has a retail network of 5,000 stores around the world and a total turnover of 1.8 billion euro. Benetton Group's corporate headquarters is located at Villa Minelli in...
Monography: The human resources management policy of the Société Générale
Essay - 4 pages - Human resources
According to the talk with Charles Millon, there are four main issues that have been put forward during the reshuffling of the bank Crédit du Nord. One of them is manpower planning in the new area, determined by both Société Générale, the buyer, and Crédit du Nord, the acquired. Indeed, that HRM...
Nissan
Essay - 5 pages - Finance
The name NISSAN Motor Co. appeared for the first time in 1934 from a company called Jidosha-Seizo Kabushiki-Kaisha, a combination of several automotive ventures and the Brand DATSUN. Nissan was the pioneer of the development of new automobile technology in the 1970s. It knew a very fast growth...
Collect foreign exchange spot and forward rate data and interest rate data for two currencies: examine whether CIRP holds: Analyze and discuss the results
Essay - 4 pages - Finance
The purpose of this assignment is to analyse whether the Covered Interest Rate Parity (CIRP) holds in the relationship between two actual currencies. I decided to focus on the euro and the dollar because it is the financial instrument the most active and the most used in the world. Since the euro...
Brasserie Duyck
Case study - 4 pages - Business strategy
This article is about studying the case of the Duyck breweries, a company that is four generations old and that is leading the tradition relentlessly free on the French beer Market. The Duyck brewery is one of the remaining independent local breweries that try to survive at the end of the 20th...
McDonald's commitment to their communities
Thesis - 7 pages - Business strategy
McDonald's has been for many decades the leading global food service retailer in the world. 30 000 restaurants have been implemented over 119 countries since the creation of the first restaurant in California sixty years ago. McDonald's employees serve about 50 million people per day over the...
