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29 Sep 2010
doc

In any large organization, team work is the ultimate key to success

Essay - 1 pages - Management

Applied at workplaces, teamwork can be defined as a co-ordinated effort from a group of people acting together towards a specific business purpose. In large organizations, individuals play certain roles and carry out certain responsibilities, which are determined in advance. Each task is...

29 Sep 2010
doc

Wal Mart: Managing Globalization in 2007

Case study - 7 pages - Management

Wal Mart, an American public multinational corporation, is currently the largest retail chain in the world. The company was founded by Sam Walton in 1962, incorporated on October 31, 1969 With the creation of an International Division in 1993, Wal Mart realized that an expansion into foreign...

29 Sep 2010
doc

Intercultural management: Mc Donald's case

Case study - 9 pages - Management

The McDonald's company is a multinational firm well known in the world. The main activity of the company is to sell food quickly, what we call fast food. Nowadays, it has more than 30,000 franchises under the McDonald's brand, located in more than 120 countries. Born in the United States...

29 Sep 2010
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Cross cultural management : negotiations for the joint venture

Case study - 25 pages - Management

The global economic situation shows that companies haven't any evolution prospects as the market has reached its saturation level. To grapple with this grave impact, companies are obliged to adopt international strategies in order to remain competitive in their respective market zones. Many...

29 Sep 2010
doc

Advertising and communication - published: 29/09/2010

Case study - 10 pages - Management

In this assignment, we analyze the selection and launch a new product. The product that I have to launch is a new deodorant, produced especially for women who have a sensitive skin and after a depilation. This product is sold in some specific shops only. Few brands are producing this product,...

29 Sep 2010
doc

The usefulness of an ethnographic approach to the international comparison of organizations (1996-1997) - Philippe d'Iribarne

Book review - 1 pages - Management

Philippe d'Iribarne (born 1937) is ethnologist and sociologist, graduated from the Grande Ecole of Science and Technology and from the Grande Ecole for political science. He is carrying out studies in the national centre for scientific research about the impact of culture on business and on...

29 Sep 2010
doc

Fram communication network

Case study - 10 pages - Management

In the present hard competitive business environment, companies need to be increasingly flexible in order to react quickly to external threats. New technologies, such as Intranet networks development, propose new kind of organizations which answer this need perfectly. Intranet can be defined as a...

29 Sep 2010
doc

The Rubber Company : analysis of change process

Case study - 8 pages - Management

"This document will study the difficulties in applying change processes and systems in the traditional life cycle of any given company and the creation of a successful change management roadmap, to be integrated into the diagnostic of any given company". Change process often needs to be initiated...

29 Sep 2010
doc

The future of the outsourcing

Essay - 6 pages - Management

In future, companies will continue to focus increasingly on their core business; even more in difficult economic situations like the present one. They will have to concentrate their efforts on areas of strength in order to gain competitive advantages. What is not in the core business of the...

29 Sep 2010
pdf

Ethical analysis of the activities of the China National Petroleum Corporation (CNPC) in Sudan

Case study - 23 pages - Management

The China National Petroleum Corporation (CNPC) is a Chinese state-owned fuel-producing corporation. It is China's largest integrated oil and gas company. As of 2006, it was the second largest company in the world in terms of number of employees. CNPC holds proved to be equivalent of reserves...

29 Sep 2010
doc

Managing an integrated supply chain: report on site visit Lyon Terminal

Case study - 10 pages - Management

On a global vision, containers are generally carried from the port of Fos-sur-Mer (Marseille) by river boats until Lyon. Then, they arrive at Lyon Terminal, where they are unloaded. Containers are generally stocked in the storage areas until they are loaded on trucks or trains. From Marseille, it...

29 Sep 2010
doc

Reebok : in pursuit of generation X

Case study - 5 pages - Management

Micky Pant has done a great job for Reebok, by organizing researches, analyzing data and understanding the mind of Gen Xers. He has produced a relevant marketing strategy, in accordance with these observations. This marketing strategy fitted the target of Reebok, as well as the actual and future...

29 Sep 2010
doc

Southwest Airlines case study

Case study - 8 pages - Management

Southwest Airlines is in the top ranking US Corporation in terms of profits and reputation. This airline has always applied strong strategies in order to be on the top in terms of profits, innovation, and image. This constitutes the culture of this company, which matured over the last...

29 Sep 2010
doc

Transformational Change at British Petroleum : one goal two different leaders

Case study - 5 pages - Management

Before Robert Horton took over as CEO and Chairman of British Petroleum (BP) in 1990, the company's situation was difficult in terms of the lack of clearness of mission and strategic policy within the top 150 managers surveyed at the beginning of 1989. This survey revealed the managers feeling in...

29 Sep 2010
doc

Change management: Discuss the advantages and disadvantages of evolutionary and revolutionary change

Essay - 2 pages - Management

Change management in an organization can be a very difficult task to assume. First you need to diagnose the change needed, set objectives, apply the strategy, measure the results and then re-adjust in consequence. In all those steps, you need to take into account the scope of the organization,...

29 Sep 2010
doc

Engstrom auto mirror plant: motivating in good times and bad

Case study - 5 pages - Management

We all know that human resources management implies a lot of fundamentals for an organization. Human resources must understand the implications of globalization, technology changes, workforce diversity, changing skills requirements, the contingent workforce, decentralized worksites and also...

29 Sep 2010
doc

Entrepreneurship

Essay - 8 pages - Management

Being an entrepreneur is more about doing something what one loves and especially something which can bring creativity, innovation and change. Over the last twenty years, entrepreneurship has been viewed mostly as the action of starting a new business and nothing more than it but a lot of...

29 Sep 2010
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E-Business: Sephora.com

Case study - 14 pages - Management

E-Business is a new form of business that allows clients to get information and make purchases through the Internet. During the seminar we had the opportunity to analyze different firms and to see how the entry to the Internet market place has increased the brand recognition. People are using...

29 Sep 2010
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Finnish management vs. Greek management

Essay - 11 pages - Management

We wanted to create our report on the difference of management between Japan and the United States but we were one of the last groups to choose our theme and it was already taken. So we took the last theme that was left: Europe. A lot of the European countries we wanted to study had already been...

29 Sep 2010
doc

The influence of advertising and medias on children

Essay - 10 pages - Management

It has become obvious that advertising is designed to influence children. Advertising has an impact on their needs, their desire and their requests. How has it evolved in this way and what are the reasons of this interest for such a young audience? How can we define advertising? Advertising is an...

29 Sep 2010
doc

Management at Ikea

Case study - 30 pages - Management

Almost everyone has had an experience of a visit to an IKEA store. Every day, 1 million visitors frequent these stores. What hides behind this yellow and blue logo? What makes it so typically Swedish? To answer in a simple succinct and synthetic way about these interrogations within a framework...

29 Sep 2010
doc

The communication strategy of la Française Des Jeux

Case study - 16 pages - Management

"La Française Des Jeux" organizes and operates the lottery in France. It is a public company (société d?economie mixte). The state holds 72% of the capital. "La Française Des Jeux? has a monopoly for the organization and exploitation of lottery and sports bets games in our country. It has to...

29 Sep 2010
doc

Apple Case Study

Case study - 14 pages - Management

Apple Computer is an innovative company evolving on multimedia and high technology market. It has its presence on both hardware and software markets, as well as in the on-line services market. Its highly diversified offer makes Apple Computer company difficult to manage. This company was created...

29 Sep 2010
doc

Change management: the CBC case

Case study - 8 pages - Management

For this assignment, I decided to use a company which I will call CBC, and in which I did an internship for 7 months. This Swiss Group provides chocolate-based products, is present in several countries, and generates a sales turnover of nearly 3 billion €. However, this company faced strong...

29 Sep 2010
pdf

Strategic management: Robin Hood case study

Case study - 5 pages - Management

Robin Hood and the Merrymen are facing the problem of not having enough supply of resources to meet the demands of their expanding organization. Their current strategy is to rob from the rich and give to the poor. They are looking at revising this strategy in order to find another way to get...

29 Sep 2010
doc

Middle East Communication: indigenous advertisements to a local country or region (2006)

Case study - 7 pages - Management

The Middle East region is booming and is now the second fastest growth area in the world after China. Political and economic reforms across the region provide a new dynamic business atmosphere where consumer demand and consumption is on the rise. High oil revenues coupled with low interest...

29 Sep 2010
doc

Centralization versus decentralization in multinational companies

Essay - 6 pages - Management

The emerging debate over centralization vs. decentralization highlights one of the most challenging issues in management- what the most efficient corporate structure is for a company. Globalization makes multinational enterprises develop their ability to respond quickly to changes in the...

29 Sep 2010
pdf

Strategic management: Credit Agricole

Case study - 18 pages - Management

This paper will analyze the strategic plan for a new project for Crédit Agricole: the mergence of the computer system in each branch and their integration. Crédit Agricole is a leading European banking group is one of the largest French banks. The project will also focus on the payroll system and...

29 Sep 2010
doc

US management and leadership: Martin Luther King Jr., the birth of a leader

Essay - 15 pages - Management

This paper is about the leader Martin Luther King Jr. and his leadership role in the 1950s. First, the context will be introduced followed by King's life in correlation with the current event at that time. In the final section, his leadership style will be analyzed. After the war, the veterans...

29 Sep 2010
doc

International accounting regulations: Understanding differences - USA/ Europe

Essay - 6 pages - Management

Throughout the globe, U.S.A. has been famous for their notion of freedom, their way of life, and their entrepreneurship, stemming back to its very origins. This is a legacy from the very first pioneer, which still affects them nowadays either in their private or business life. It's a country...