Nike: between differentiation and diversification
Case study - 15 pages - Management
In the modes of development of "to the comma", one notes two great phases: - A phase of strong internal growth of 1972 to 2003. In 2003, the internal organization of Nike seems to be optimal. The leaders then decided to start a phase of external growth per horizontal integration of competitors....
The General society
Case study - 4 pages - Management
Since the 1990s, new features of the banking market have created a mutation in the banking business: not only the technological change and computerization of the data but also the internationalization of trade and customers that cause the emergence of new financial tools. The computer supports...
Sustainable development and tourism - Example of Accor
Dissertation - 40 pages - Management
For a few years already, we have attended a real awakening of the individuals, companies and public authorities on the need for acting for a sustainable development of planet. Within the framework of our study we will be able to be interested in a sector touched particularly by this topic:...
Enterprises facing globalization
Case study - 8 pages - Management
The globalization of economies is at the heart of many economic and social debates. The rapidly changing political environment, economic and social development, increased trade in goods, services, and information currently concern all developed countries. This movement is not without any impact...
Customer relationship management in the pharmaceutical industry
Dissertation - 35 pages - Management
This document examines issues and approaches to various business strategies focused on different clients of French pharmaceutical laboratories. The idea was to reconcile two opposing stances: the industrial way of working opposed by a need to strengthen the image that the public has of the...
Competition between European football clubs
Dissertation - 37 pages - Management
In Europe, the economic competition is as fierce as the sporting competitions that engage among the professional football clubs, and this fight is somewhat uneven between very large European professional clubs and other smaller clubs. How can we explain the differences in competitiveness between...
Costs and strategy management
Case study - 5 pages - Management
I. Current Strategic Context - In a context that is characterized by increasing turbulence and constant strengthening of competition, the ability of a company to create value for the customer appears to have become a sustained competitive advantage. - The value of the product is what the...
Management and communication: The case of Apple
Case study - 49 pages - Management
Apple has continued to develop in the IT market since its establishment in 1974, by visualizing the future to change the world. Apple has opened its lines of communication and has secured a strong position in the market. Apple in California (Silicon Valley) specializes in design, manufacturing...
Analysis of Group AUCHAN
Case study - 26 pages - Management
In 1961 Gerard MULLIEZ founded his first supermarket in the Hauts-Champs of the city of Roubaix. It was not until 6 years later that G. MULLIEZ opened his first hypermarket in Tourcoing. From there, the group's growth has continued to progress. This was followed by the opening of its first...
Strategic management H&M
Case study - 46 pages - Management
In 1947, H & M, a Swedish clothing chain, opened its first store in the world. The company then conquered Europe and arrived in France in 1998. Today, H & M is a firm well known internationally and has over 550 outlets in 12 countries in Europe. Operating both in the market for menswear, women...
Organizational Culture and Employee Motivation at Cognizant Technology Solutions
Case study - 30 pages - Management
During the past 15 years, a particular sector of consulting firms has been performing very well. These are the firms that are mostly into technology consulting, whose modus operandi is to win the contract for design, development and maintenance of information systems from large, mostly American...
Dell's customer relationship management (CRM) strategy
Thesis - 11 pages - Management
Customer Relationship Management (CRM) is one of the most efficient systems which could be implanted in a company for its success. CRM is a process, a data mining, a technology and a philosophy base on the customer which aims to strengthen the relationship between the customers and the company,...
The truth behind surveillance monitoring: An employee perspective
Essay - 3 pages - Management
Imagine that your employer is watching you eight hours a day and constantly checking ‘What you are doing?' throughout the day. Does your boss have the right to do so? Or do you have privacy rights? Through modern technology and advancement in the field of surveillance monitoring, it is...
Knowledge management in organization: Case Allshade
Thesis - 10 pages - Management
Since the corporate environment has undergone a major transformation, business organizations have intensified their search for strategies that will give them a sustainable competitive advantage. Such strategies generally require that the organization continuously differentiates its products and...
Organizational culture of the new Air France - KLM group
Case study - 36 pages - Management
The terms "intercultural", "globalization", "internationalization" are increasingly gaining relevance in the current business scenario. Today, with the internationalization of firms in the context of the formation of the European market and the globalization of economies, it is interesting to...
3M: The culture of the Company and its innovation
Case study - 4 pages - Management
3M is an American company which was created in 1902 by five businessmen. It has activities in various fields such as: industry and transport, health, signaling, communication and optical systems, office equipment, security and protection, electricity, electronics and telecommunications. This...
The Game Theory
Thesis - 16 pages - Management
There are a number of limited companies in the market. These companies must adopt a strategic behavior, as each decision made by one company creates an impact on the other companies. There are various theories that talk about making and managing strategies. The game theory is one such theory...
Study of the managerial culture and practices of the United Kingdom
Case study - 4 pages - Management
The United Kingdom consists of four countries: England, Scotland, Wales and Northern Ireland. It has been a part of the European Union since 1973, at the Safety advice of the United Nations, OECD and the Commonwealth. Its characteristic feature rests on its insularity, which it has cultivated and...
Perfect competition and Pareto optimality
Case study - 2 pages - Management
The model of perfect competition can be achieved through a formalization of the concept of the 'invisible hand of the market'. This theory was put forward by by Adam Smith in 1776. His goal was to provide a stable base to build a society on . This concept involved an environment in...
Theorems of Modigliani and Miller
Thesis - 2 pages - Management
Two economists from the United States,Franco Modigliani and Merton Miller became famous in the 1960s thanks to an article they had published. The article was called'The cost of capital, corporate finance and investment theory'. This article radically changed the risk assessment investment...
Amazon.com: Analysis and study of strategic decisions
Case study - 16 pages - Management
Human beings are often known for their ability to adapt. This is reflected particularly on the scale of the company, which, if it captures a large market share for a period, all things being equal, it can also be modified in a context growing in strategic reorientation. The gradual emergence of...
Honda's publicity campaign for the CR-V
Case study - 2 pages - Management
Honda, (the car maker) launched a new four wheeler in 2005 called the Honda CR-V. This vehicle was supposed to be quiet, clean, efficient and aesthetic. However, the pollution generated by the CR-V and its failure to adapt to the city life became the main complaints of the vehicle. The CR-V has...
Organisational approach of Mintzberg
Case study - 4 pages - Management
The traditional concept of regulating the behaviour of employees in an organization dates back to the end of the nineteenth century. This was chiefly due to the works of Henry Fayol, Max Webber, Frederick Taylor and their contemporaries. These approaches are consistent with the concept of the...
Crisis management: mattel (2008)
Case study - 5 pages - Management
Hitherto regarded as the undisputed leader of the global toy market, Mattel experienced problems that tarnished that image in the second half of 2007. In fact, the various toy recalls which were widely reported by media, made an impact both on its relationship with consumers as well as its...
Issues of strategic management
Case study - 8 pages - Management
Strategic management is a multidimensional concept which plays an important role in the survival and sustainability of a company. Without a business strategy, a company cannot grow. The strategy is a process of setting goals and determining the means to accomplish that goal. This is done in...
Dolce&Gabbana and its communication strategies
Case study - 11 pages - Management
Dolce&Gabbana sells ready made clothes and is a brand based in Legnano, Milan. It was launched in 1985 by two designers, Domenico Dolce and Stefano Gabbana. In 1980, both were working in the same workshop in Venice. By 1982, they began working together to carve a niche for themselves in the...
L'Oreal company case study: Management and performance
Case study - 49 pages - Management
L'Oreal, the global leader in the cosmetics industry celebrated its 100th anniversary in 2009. The group's history began in 1907 with the development of a formula for hair dye. That was when L'Oreal was launched officially. It is the world leader in cosmetics today. As part of a...
Durex: Brand building
Case study - 2 pages - Management
The company called Durex, that sells condoms, has a very strong marketing strategy. It does not design products that are either better or worse than its competitors, but has an edge over the others thanks to its excellent marketing and advertising strategies. With significant investments in...
Japan: Taste of the protocol
Case study - 2 pages - Management
Japan is said to be a difficult market to penetrate and this will probably not change overnight. What makes Japan a hard business partner is its combination of strong cultural roots and rapid economic success. For foreign businessmen, this dichotomy is very confusing, especially in interpersonal...
Nike's brand building strategy
Case study - 6 pages - Management
Nike, one of the best known brands in the world, was established in the United States in 1972 by Phil Knight and Bill Bowerman. The name 'Nike' owes its origin to the Greek goddess of victory, Athena Nike. In 1971, a graphic art student created the logo that became the memorable logo of...
