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23 May 2012

Analysis of the Days Inn Worldwide Franchise Program

Case study - 2 pages - Management

Days Inn is an American motel chain that was founded in 1970. Part of the Wyndham Hotel Group, the main aim of the chain is to provide good accommodation at the best possible price. Days Inns motels are not only situated in America. There are Days Inns in other countries such as...

07 May 2012

Risk management: Danone

Case study - 15 pages - Management

Risk management is about choices and decision-making. Choices and decision the company makes are totally dependent on its risk profile. Its risk profile can be risk averse, risk neutral or risk seeking, it depends on the company strategy in terms of risk management. Risk management...

09 Apr 2012

What future does the French public hospital hold?

Essay - 165 pages - Management

Within ten years, the French public hospital system's organization experienced several structural reforms. New managerial concepts coming from the industrial for-profit field spread into the public hospital sector, and outcome-oriented rationales replaced the unconditional answer to the...

30 Mar 2012

Instructions to draft a contract on behalf of Compuservices

Standard contracts - 2 pages - Management

Your client, Mr Evans, has come to you to draft a contract for him. He explains that he has just started his own business, called Compuservices, which provides computer maintenance and technical assistance to his clients. He is the sole proprietor of Compuservices, which has its office at 76...

29 Mar 2012

Changes to ISO 9000 in the 2008 revision

Case study - 10 pages - Management

Organizations need to respect standards in order to “do the right job”, i.e. manufacturing their products or services in a way that customers will agree with. That is why the International Organization of Standardization (ISO) has been created, on 23 February 1947. Its headquarters are...

26 Mar 2012

Logistical evaluation of Igeho Basel 2011

Essay - 8 pages - Management

IGEHO is the International Exhibitions for Hotels, Catering and Extra-domestic consumption. IGEHO offers an overview of a humongous range of products and services and also provides a great platform for networking to anyone who is professionally a part of the Food and Hotel industry. IGEHO...

21 Mar 2012

Case study: Green Kitchen

Case study - 8 pages - Management

What is distinctive with respect to alternatives on the market? -Reduce environmental impact: smart and eco-efficient appliances, interconnection between the appliances allow to avoid water and energy wastes. -Save up money and time: for example time with the handy-dandy ressource assistant to...

16 Mar 2012

Brand management in a business strategy of an enterprise

Essay - 5 pages - Management

Disney CEO Michael Eisner said: “when the choices have become vast, the only things that will matter are brand names”. So in the context of free play of market forces and rude competition in the world economy of today, an efficient management of brand is a key factor in a...

12 Mar 2012

Discussion of employee motivation - Different theories

Essay - 10 pages - Management

Motivation comes from the Latin word “movere”, to move (Kreitner, 1998) and is defined in organizational context as “the willingness to exert high levels of efforts towards organizational goals, conditioned by the efforts' ability to satisfy some individual needs” (Robbins,...

09 Mar 2012

Strategic management analysis: Puma

Case study - 45 pages - Management

“The environment is what gives organizations their means of survival. It creates opportunities and it presents threats. The future can never be predicted perfectly, it is clearly important that entrepreneur and manager try to analyze their environments as carefully as they can in order to...

26 Feb 2012

Analysis of LVMH

Thesis - 10 pages - Management

The LVMH (Moet Hennessy Luis Vuitton SA) luxury brand has the following shareholder capital structure described in Figure 1-1 below. The main shareholders are the Group Arnault with 47% shares in personal property. 28% of the shares are held by foreign institutional investors and 17% are held by...

16 Feb 2012

Analysis of General Motors

Essay - 6 pages - Management

General Motors Company incorporated in 1908 is a multinational car manufacturer with headquarters in Detroit, Michigan. In this case study, GM intends to offer products with either less energy consumption or consumption of new fuel, with new design. Actually, General Motors possesses rich...

30 Jan 2012


Essay - 18 pages - Management

Google is a firm which operates in the high technology sector, especially in the Internet field. The two founders started with "Google" website, an Internet browser which gives people the possibility to research on the web. But the firm also offers all kinds of web...

29 Jan 2012

Strategic marketing management: Debenhams

Essay - 40 pages - Management

We shall assume that we are Debenhams' , a well-known department store in the UK on the clothing market. The aim is to put in place a future marketing plann with a clear strategy. But before that, a rather weighty analysis is necessary. Concerning the external audit, we observe...

12 Jan 2012

Software Review

Case study - 2 pages - Management

Facebook has turned into the place where people from around the world exchange ideas and keep in touch. The contact with friends and unknown users of the world has become easy due to Facebook. However, the Facebook app store is also a major part of this application. Today ample things are...

19 Dec 2011

The impact of smart phones on business and private life

Essay - 90 pages - Management

Since few years, mobile phone market is changing radically and many new mobile phones, called smart phones or intelligence phones are entering on the market and have produced a boom. Before, those intelligence phones were only dedicated to professional persons, but mobile manufacturer felt that...

28 Nov 2011

AMD: A customer-centric approach to innovation

Essay - 9 pages - Management

AMD was founded in 19691 by Jerry Sanders, formerly of Fairchild Semiconductor. The company started to focus on microprocessors in the mid 1970s. It designed and manufactured microprocessors for the computing, communications, and consumer electronics market. The company employed 9,000 employees2....

03 Nov 2011

Total Quality Management (TQM) Survey

Thesis - 5 pages - Management

Total quality management is establishing in all sectors of company to make sure the operation of quality product or materials to consumers are being met. The sectors are manufacturing, servicing, and nonprofit can affect the United States and worldwide. All measurement are...

02 Nov 2011

Corporate Compliance Plan

Case study - 7 pages - Management

Business ethics and social responsibility affects customers, businesses, shareholders, and the reputation of the organization. A business that is dishonest can cause harm or even send an individual to jail. Several forms of doing business are through sole proprietorship, partnership, and...

02 Nov 2011

Workplace observation

Case study - 6 pages - Management

Businesses' cultures define the group dynamics and personal interactions of an organization by setting rules that are verbal and nonverbal for all to follow. These organizations use an employee handbook, human resources and team meetings to reinforce the behaviors and expectations of a company....

02 Nov 2011

Company motivation profile

Case study - 6 pages - Management

PetSmart is the number one retailer of pet food and supplies. It has around 825 stores in the United States and Canada. PetSmart was founded in 1987 and is headquartered in Phoenix, Arizona. PetSmart stores offer obedience training and they have grooming for animals offered in many store....

24 Oct 2011

Innovation and Entrepreneurship

Thesis - 5 pages - Management

In the absence of further fiscal and monetary stimulus, how would an appreciation of the issues surrounding innovation and entrepreneurship help the government achieve its aim of boosting the growth rate of the UK economy? Economic growth is a main point in nowadays' economic stakes. Indeed,...

16 Aug 2011

Louis Vuitton-A report on the launch of a new fragrance

Case study - 30 pages - Management

The revenue of the division Perfumes and cosmetics was 1.441 million euro in mid 2010. As we can see between 2008 and 2009, the revenue went down owing to the economic crisis, but since the end of 2009, revenues have registered an upward trend. This growth is due in particular to the new products...

29 Jul 2011

Is there a perfect model of risk?

Thesis - 4 pages - Management

Building on the assumption that there is, indeed, no such thing as a perfect model of risk, this study will first provide a manifold explanation for that matter. Subsequently, while assuming the possible existence of such a perfect model of risk, it will question its value as regards to the...

27 Jun 2011

The Coca-Cola Company: Business model and implementation in China

Case study - 5 pages - Management

The Coca-Cola Company is one of the largest producers of soft drinks and syrups, as well as the world's biggest producer of juice and juice-related products in over 200 countries. Coca Cola has around 93,000 employees and sells over 3,300 beverages. It has six operating segments: Eurasia,...

10 May 2011

Unilever: Corporate Sustainability Report

Case study - 9 pages - Management

Sustainability has become the buzz word in many companies and industries in recent years. All major organizations operate some form of sustainability program, as there will be certification of the amount of documentation on their website. But most of them also publish their responsible attitude...

20 Apr 2011

Motrin's Mommy Headache: A Lesson in Social Media Experimentation

Case study - 2 pages - Management

“Brands are delicate things, but social tools exist not only to hear bad news but to engage even that part of the crowd which has made it clear you have tripped up — maybe, especially that niche.” This quote essentially summarizes how Johnson & Johnson should have...

21 Mar 2011

Examine and assess PepsiCo's social performance

Thesis - 4 pages - Management

Corporate social responsibility, more than ever before, has become a pivotal issue to top leaders in companies of all sizes. The process of globalization has witnessed the importance of formulating various strategies including sustainability in most multinational companies, among which water...

14 Mar 2011

Intercultural Management - case of Bodega Torres

Case study - 10 pages - Management

Intercultural Management covers a very large sample of activities related to companies. Its tools can be used in all areas of management, including Communication, Human Resources, Marketing, Negotiation and Top Management. It allows us to easily recognize the different cultures surrounding us...

10 Mar 2011

Internship Report: The Walt Disney World

Thesis - 7 pages - Management

As you might have understood, I did my summer training at Walt Disney World in Orlando (Florida, USA). It is composed of six different theme parks and a downtown. As far as I am concerned, I have worked for one of the theme parks, Hollywood Studio. By the way, let me introduce you to the...