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07 Mar 2011

Consumer behavior: Influence of customer needs, organization motivations and goals

Thesis - 5 pages - Management

In today's competitive business environment, the key to a company's survival lies in its ability to identify and influence unsatisfied consumer needs in a marketplace crowded with players. From the marketing/consumer behavior standpoint, there are differences and similarities between promoting...

07 Mar 2011

Diversity management at the workplace

Thesis - 5 pages - Management

For Human Resource (HR) managers, managing staff diversity at the workplace has been one of the most important criteria of an organization that offers equal employment opportunities in today's world. Today, successful diversity management has become synonymous with good business strategies and...

07 Mar 2011

International Workplace Relations: Potential problems and practices to be followed to ensure smooth transfer of ownership in a merger/acquisition

Thesis - 5 pages - Management

In general, poor human resource management is a by-product of international merger and acquisition in today's globalized corporate working environment. Now, successful international workplace relations management has become synonymous with good business strategies and tactics that ensure that...

06 Mar 2011

Intercultural Management: Analysis of the movie "Fear and Trembling"

Thesis - 5 pages - Management

Undoubtedly, the world is currently zooming along the expressway to globalization. Globalization causes exchanges to be quicker, facilitated anywhere at any time. These exchanges concern persons, goods, services and funds. As a result, new dilemmas have risen on the...

22 Feb 2011

Strategic Management: Club Med

Case study - 7 pages - Management

Building your career is like building your home and one of my goals is to create a new business in the tourism sector. That is why I conducted my study on the French company Club Mediterranean. This company exists worldwide and in some of the most exotic locations. In this analysis, I...

16 Feb 2011

Establishment of SAP on the market of company management software

Case study - 3 pages - Management

An ERP (Enterprise Resource Planning) is modular and integrated software used to manage key business processes of an organization (sales and distribution, finance, production, procurement, human resources). It has two basic components: the database (shared) and modules (applications). Without...

16 Feb 2011

Management of customer service

Case study - 3 pages - Management

A good attitude to a customer, mostly through good listening skills, indicates an active service oriented attitude. Thus, customer servicing personnel are advised not to talk along much but: • Be attentive to what the client says, • Ask questions and encourage them to respond • Pay...

16 Feb 2011

The concept of quality in the company

Case study - 4 pages - Management

The word "quality" is increasingly used in companies, whether in the industrial, food or even in services sector. There are many concepts behind the notion of quality. The concept of quality has emerged following the emergence of plants. The craftsmanship was in decline and mass production became...

16 Feb 2011

Structure and dynamics of the organizations by Henry Mintzberg

Book review - 2 pages - Management

This book is the second in a series of Mintzberg that is devoted to organizations. Led by a manager on a daily basis, it deals with the power and authority in organizations and corporate governance. Based on research in management science, sociology and psychology, this reference book offers new...

16 Feb 2011

Case of Franco-Swedish cultural confrontation

Case study - 5 pages - Management

In this document we will look at a cultural conflict that arose between the two parties of a French and Swedish merger. This case was presented by Philippe d'Iribarne who is a French author and works at the LISE which is a research center that studies the interdisciplinary laboratory for...

16 Feb 2011

Strategic management - the example of Google Enterprise

Case study - 4 pages - Management

Google is a company which was founded in 1998 in Silicon Valley by Larry Page and Sergey Brin. This company was built around the search engine of the same name, which is to say on the Internet. It subsequently developed its business around various Internet services. Segmentation...

16 Feb 2011

Returned management at Hilton Worldwide

Essay - 9 pages - Management

In the large hotel sector in 2009, there is an arrival of the fifth star. Its arrival was eagerly awaited by professionals because it allows hotels to align French foreign competition and to attract new high-end clientele, and often business with France has a strong power attraction. ...

16 Feb 2011

Hotel Royal Mercury Crown Brussels - presentation, values and control systems

Case study - 4 pages - Management

Accor is the European leader and global group in hotels and services. Accor operates in 140 countries with over 158,000 employees. With nearly 4,000 hotels worldwide, it has progressed from budget to luxury hotels. Around the world, Accor offers tailored living to its clients....

16 Feb 2011

Analysis of the structure of the Ups company

Case study - 4 pages - Management

The UPS Company was founded in 1907, and is currently the leading express carrier and largest package delivery company. As a multinational company, it is currently active worldwide and employed 430 000 people (including 2,000 in France), has 147 000 vehicles and 500 planes. It is the ninth...

16 Feb 2011

Strategic Management of General Motors

Essay - 3 pages - Management

What are the general environmental factors that have an impact on General Motors? General Motors (GM) has experienced very hard times since 2000, just as much as any other company in the car industry. That is why GM had to reduce its hourly workers, which means that 35,000 jobs were eliminated....

16 Feb 2011

Roland Perez - The diversity of corporate governance models in Europe

Book review - 5 pages - Management

1) The subject According to Roland Perez, Europe is characterized by a diversity of models for corporate governance (GE) and each model is suited to the geographical area or country. Due to the constant economic and societal transformations, the author shows us that we...

16 Feb 2011

Resource management and technological innovation, sheet reading: The Netherlands C., Economics of Innovation (Chapter IV)

Book review - 3 pages - Management

For A. A Alchian, under uncertainty, profit maximization cannot be a rule of action for the firm. Success depends on results, not motivations: the decisions and criteria associated with them do not constitute a basis for understanding the behavior of firms. What is important are...

16 Feb 2011

Acquisition of Rossignol by Quiksilver

Case study - 29 pages - Management

This document studies the acquisition of Rossignol by Quiksilver for several reasons. First, these two companies are working on a sector that affect us directly in order to know the area of recreation and outdoor sports sector, also called as 'outdoor'. Thus this study directly target...

16 Feb 2011

Joint venture between INPEX and NIOC

Case study - 4 pages - Management

During our second year of study at Inseec, we were taught a number of subjects including Business Ethics. To have a practical approach, we are conducting a study on the joint venture. In our case, we are interested in a joint venture between an Iranian company and a Japanese company. ...

16 Feb 2011

Study of international management of Danone

Case study - 11 pages - Management

Danone aims to be the leader of the food market. Indeed, the group aims to become the world leader in the sectors of water, biscuits and fresh milk products. This choice is justified by growth in these three areas which are recorded above the industry average. It is also a strategic choice on its...

16 Feb 2011

The communication strategy of Axe (2006)

Case study - 25 pages - Management

Axe is a dynamic brand in terms of communication and was chosen to analyze its advertising strategy. It is the name of a deodorant for men and is a product of the Unilever group in France in 1983. Today, the brand is a leader in the field of male deodorant, with a market share of 20%. It is sold...

16 Feb 2011

The brand management and the example of Walt Disney

Case study - 8 pages - Management

The multinational company Walt Disney was founded in 1923 by Walt Disney. Today, it is one of the largest entertainment groups in the world. The company is located in the state of Delaware and is headquartered in Burbank, California. In 2005, the firm had more than 125,000 employees with a...

16 Feb 2011

Resolution of the conflicts: the 8th element of a negotiation described by Fischer and Ury

Case study - 5 pages - Management

This essay does not aim to find the ‘fifth element' of negotiation that will save the world and Bruce Willis at the same time. In this paper we are looking for the eighth element of a negotiation which is aimed to resolve the conflict between two people. Fisher and Ury have given us seven...

16 Feb 2011

Introduction to Technological Management: mobile telephony (2005)

Case study - 10 pages - Management

Initially, the mobile phone had limited technical resources. It was used mainly to call, and to send messages. With the development of the Internet, these phones have evolved and moved into WAP phones. Yet, the potential of this novelty has been limited: it has been extended to consultation of...

16 Feb 2011

The legitimacy of economic patriotism (2006)

Case study - 5 pages - Management

Introduction Beyond the occasional speech advocating its opening, even though it is true that a majority of the barriers have been removed since its establishment, the GATT (established in 1947) remains a desire to preserve the sensitive areas and promote the penetration of...

16 Feb 2011

The company EasyGroup

Thesis - 22 pages - Management

Stelios Haji-Ioannou, the "serial entrepreneur", launched EasyJet in March 1995 and in 1998, founded EasyGroup. EasyGroup has the strategy that every company bearing the name "easy" should refocus its activities by reducing costs, and have lower priced products but by keeping a wide...

16 Feb 2011

Strategic management: the Game theory (2006)

Case study - 10 pages - Management

Game theory studies the behavior of individuals in situations of antagonism, and seeks to identify optimal strategies. Seemingly very different situations can sometimes be represented with similar incentive structures constituting all examples of the same game. Game theory is becoming an...

16 Feb 2011

The role of ethics in the company (2006)

Essay - 62 pages - Management

The place of ethics in the company raises many questions: What areas are covered by corporate ethics? Is it an element of corporate reputation for external use? Does it create a new social climate within the company? However, a major problem has been presented from the beginning of this work. It...

16 Feb 2011

Michael Hammer's guide for management

Book review - 10 pages - Management

Michael Hammer, a researcher at the prestigious Massachusetts Institute of Technology, is one of the leading world specialists in business management theory. As a teacher and researcher, he also works with management teams of several large global companies and helps them anticipate fundamental...

16 Feb 2011

Eight conditions to become a good manager/coach

Case study - 3 pages - Management

Although workplaces and management styles have changed dramatically in recent decades, the old attitudes of command and control management are still dominant in many companies. This management approach means that managers must tell employees exactly what to do, when to do and how to do the tasks....