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16 Feb 2011
doc

Chester Barnard: Theory of the leadership

Book review - 5 pages - Management

Introduction Chester Irving Barnard is an important author in the field of Management Science. Although his theories are not often used they are significant for this area. His theory of the organization is an innovative concept which integrates the functions of the management that...

16 Feb 2011
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Is internationalization a form of survival for large distribution?

Dissertation - 59 pages - Management

In the early 1960s, the Fordist economic system emerged in France, especially through takeovers of U.S. multinationals in French companies and the reconstruction effort after the war. The market is huge and the development of the supermarket is inseparable from the rise of consumer society. The...

13 Feb 2011
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iPad, the new star product of Apple's strategy to reach China's market

Dissertation - 10 pages - Management

This is a study about the international marketing of Apple for the product I Pad in China. This analysis is divided into three parts. The first one deals with the environmental scanning of the brand. We initially propose a presentation of the company, and then present a strategic...

13 Feb 2011
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Marks & Spencer Case Study

Case study - 5 pages - Management

The hardest part for a modern business is to create a brand which is known, trusted and admired by the nation. It is a process which can take decades to get right. However, we have to keep in mind that the brand image can be destroyed in a matter of days. Currently, the company...

09 Feb 2011
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Brand Management: Louis Vuitton

Case study - 5 pages - Management

Louis Vuitton was founded in the XIX century as a packing-case making firm. These packing cases were very useful because at that time people used to travel a lot for a long duration that lasted several months, and even several years. Packing cases of those times represent suitcases on castors....

07 Feb 2011
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Managing work, family and life

Thesis - 10 pages - Management

With the ongoing languished economy and many businesses attempting to ‘do more with less', a growing research showed that arrangements of flexible labor in the form of flex-time and compressed workweek, etc., when appropriately implemented, can benefit both the organization and the employees...

07 Feb 2011
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Analysis of leadership styles

Thesis - 9 pages - Management

Leadership, without doubt, is one key element to a group's long-term success of achieving objectives in today's business, this paper aims to outline the literatures of leadership goals and engaging leadership style and discussing their relevance of organization context as well, followed by an...

07 Feb 2011
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Analyzing the strategies of a transnational company in a host country- Case of Toyota Motor Corporation

Thesis - 10 pages - Management

To further illustrate the key points of international business management, this paper aims to demonstrate how to prepare the situational analysis for a transnational company by establishing Toyota Motor Corporation's business in United States, one of its host-country nations, as an example....

07 Feb 2011
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Brand examination: Case of Australia Post

Thesis - 5 pages - Management

Established in 1809, Australia Post now operates in three major areas: ‘letters and associated services; retail merchandising and agency services; and parcels and logistics' (www.auspost.com.au). One of the visions of Australia Post is to be dedicated to offering quality parcels and mail...

07 Feb 2011
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Inter-cultural management: Case of L'Oreal

Case study - 9 pages - Management

L'Oreal is a family company founded in 1909 by Eugene Schueller. At the time, it was known as ‘Societe Française des Teintures Inoffensives pour Cheveux'. Schueller gradually convinced the Parisian hairdressers to buy his products, with the help of some sales representatives. ...

07 Feb 2011
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Marketing management and strategy: A case study of the Nestle sub-brand, Nespresso

Case study - 20 pages - Management

Nestlé is a global company which recognizes that in order to be a successful company, one has to be competitive and cost efficient. The company put its customers first, and plans to create long lasting relationships with them, creating a luxurious exclusive experience for their coffee...

06 Feb 2011
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Chemical Bank: Implementing the Balanced Scorecard

Thesis - 13 pages - Management

In 1993, Chemical Bank and Hanover Corporation concluded a merging process. The new larger banking company was better-positioned to compete with other major players in the market. Michael Hegarty, the head of the Retail Bank Division of Chemical Banking Corporation, wanted to transform...

06 Feb 2011
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Tata Motors: Current and new business strategies

Essay - 11 pages - Management

With USD 8.8 billion revenues in 2007-08, Tata Motors is the largest Indian automobile company; it holds a very good place on the Indian market because it is the leader in commercial vehicles and among the top three in passenger vehicles. The company is also the world's fourth largest...

06 Feb 2011
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SWOT Framework: Overview

Thesis - 7 pages - Management

An organization often analyzes the following: How to develop a product, complete a project and solve a problem. The question then arises: How to carry out the above actions? The first step is to set a goal then define the objectives, constraints and finally describe the limits of the action (What...

03 Feb 2011
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Organizational Development: Motivation through financial and non-financial incentives

Case study - 7 pages - Management

Nowadays, salary and non-financial incentives constitute part of the methods that companies and managers use to motivate people. Through the study of different theories of motivation and needs, we explain the most important catalysts of motivational behavior. There are no doubts that all...

03 Feb 2011
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U.S Management & Leadership: Jack Welch's Leadership

Case study - 4 pages - Management

There are no doubts that Jack Welch, former Chief Executive Officer of General Electrics (GE), is internationally reputed for his extraordinary leadership style and business acumen within one of the most powerful American companies, more precisely, General Electrics. He definitely transformed GE...

27 Jan 2011
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The communication of Renault Trucks

Case study - 8 pages - Management

In the current competitively cutthroat market scenario, any company hoping to sustain itself in the long run has to constantly adapt to the changing needs of the market. Competition is increasingly fierce in every sector with globalization playing no small part in this trend. Of course, while...

27 Jan 2011
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How is the supply chain positioned within the organization?

Case study - 3 pages - Management

The supply chain refers to all the physical or information flows and processes involved in the provision of the products to the customer. In other words, the supply chain comprises of all links in the logistics process. We must distinguish the supply chain of the company from the supply...

27 Jan 2011
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FIAT launches a iPhone application for the FIAT 500

Case study - 1 pages - Management

Italian car manufacturer, Fiat is launching a novel mode of communication in collaboration with Six and Co. for the launch of its new car - the Fiat 500. This is actually a reinvention of an older model. The Fiat 500 is now accessible via an iPhone application. Fiat has used Six and Co...

27 Jan 2011
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Execution of a public relation plan for Adidas

Essay - 4 pages - Management

The company, ComCom is an agency of council in communication which was established in 1992 and worked mainly with famous brands of sports. The work consisted of developing the public image of what is being chosen and to create a relationship of trust, of regard and adhesion on the behalf of this...

27 Jan 2011
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Chester Barnard's theory of authority

Book review - 2 pages - Management

Chester Barnard's text regarding the theory of the authority is part of his 1938 work that is titled 'Functions of the Executive". This sets out a theory of organizations and the functions of an executive within an organization. His theory is based on a set of managerial...

27 Jan 2011
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The opposing strategies of H&M and Zara: 'No Communication' versus 'Masstige'

Case study - 6 pages - Management

According to the information on the internet, only garments would soon no longer be sufficient for the market. Thus the major textile companies have engaged themselves in decorating/home decors. Indeed, in 2009, H&M launched its furniture department with the best set of linens. On this particular...

27 Jan 2011
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Evolution of marketing in the cosmetics sector by Dove: A three-point analysis

Worksheets - 5 pages - Management

Through the centuries, the image and role of women have taken several forms. However, women have always been confronted with very restricted stereotypes of beauty. Historically, society and the media define the standards of beauty that most women seek to comply. From the...

27 Jan 2011
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Advertising campaigns geared towards Seniors

Essay - 6 pages - Management

Declining fertility, increased life expectancy and later arrival of the first generation of baby boomers are all factors that combine to explain the aging of the French population. The number of seniors in the French population should reach 35% in 2010 when it was only 27% in 1980. ...

27 Jan 2011
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Corporate ethics of Carrefour

Case study - 4 pages - Management

The purpose of this case study is the unethical situation during an internship or period of work experience within a company. The study of this situation will lead to solutions to tackle such unethical issues and situations. Carrefour, the pioneer of the hypermarket concept, is...

27 Jan 2011
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The evolution of the communication strategy of McDonald's

Case study - 10 pages - Management

"Adforum" is a classic site constituting by a banner on the top showing the name of the site, advertising banner and tabs for navigating to other pages. Once the mouse is positioned on a tab, you just have to click to access the desired page. At the bottom of the home page, we also find a banner...

27 Jan 2011
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The role of brands in marketing: Presentation of the Shell Group

Case study - 4 pages - Management

Our problem is based on brands and their impact on enterprise development. For this, we will look at the Shell group. Shell operates in five areas: exploration and production; oil products; chemistry; gas exploration and power generation (renewable energy). With the recent...

27 Jan 2011
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The method of reporting

Case study - 3 pages - Management

Briefing notes, minutes and reports are documents that provide accountability, factual reports, observations, results and which propose solutions or draw conclusions. These documents require a certain level of objectivity from the reporter. All three express the work of one person for the benefit...

27 Jan 2011
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Change in management at Air France

Case study - 29 pages - Management

Driving organizational change in a company revolve around six themes. In this document we will take into account the external and internal sources of change, the steps through which it passes, the context, and the forces involved, to finally determine the type of change and explain the phases of...

27 Jan 2011
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Publicity in Russia: a new concept

Case study - 4 pages - Management

In this article of Ostlund one finds the characteristics of publicity in Russia during the Sixties and Seventies. Large changes and developments took place for this period. The transition was carried out automatically thanks to the progressive opening of the Russian market towards the Western...