The company EasyGroup
Thesis - 22 pages - Management
Stelios Haji-Ioannou, the "serial entrepreneur", launched EasyJet in March 1995 and in 1998, founded EasyGroup. EasyGroup has the strategy that every company bearing the name "easy" should refocus its activities by reducing costs, and have lower priced products but by keeping a wide margin....
Strategic management: the Game theory (2006)
Case study - 10 pages - Management
Game theory studies the behavior of individuals in situations of antagonism, and seeks to identify optimal strategies. Seemingly very different situations can sometimes be represented with similar incentive structures constituting all examples of the same game. Game theory is becoming an...
The role of ethics in the company (2006)
Essay - 62 pages - Management
The place of ethics in the company raises many questions: What areas are covered by corporate ethics? Is it an element of corporate reputation for external use? Does it create a new social climate within the company? However, a major problem has been presented from the beginning of this work. It...
Michael Hammer's guide for management
Book review - 10 pages - Management
Michael Hammer, a researcher at the prestigious Massachusetts Institute of Technology, is one of the leading world specialists in business management theory. As a teacher and researcher, he also works with management teams of several large global companies and helps them anticipate fundamental...
Eight conditions to become a good manager/coach
Case study - 3 pages - Management
Although workplaces and management styles have changed dramatically in recent decades, the old attitudes of command and control management are still dominant in many companies. This management approach means that managers must tell employees exactly what to do, when to do and how to do the tasks....
The communication campaign of Schweppes
Case study - 4 pages - Management
When considering the product of Agrum Schweppes', the question before us is: Why does the product meet difficulties and how do we raise the issue? Following this study, we come to the conclusion that Schweppes is an internationally known brand, recognized by its taste, and study its strength...
Ergonomics as a participative step
Case study - 8 pages - Management
Over the last twenty years, there has been a host of literature and several studies on participatory ergonomics. In our view, this situation stems from at least three reasons. There was a change in society and in organizations promoting participation. On the other hand, as was proven...
The Hydro Quebec company and organizational changes
Case study - 4 pages - Management
The Hydro Quebec Company is owned by the Government of Quebec. It is responsible for the generation, transmission and distribution of electricity in energy sources of Quebec. Its headquarters are located in Montreal. Hydro Quebec was born in 1944; its goal was to serve the Montreal area by...
The reduction of the variability of the behaviors: Case study of the hotel industry
Case study - 8 pages - Management
This document develops and presents the organizational model within the Novotel London Tower Bridge. During the preparation of this work, we spoke with Mr Fontagne, Assistant General Manager of the company, and have subsequently decided to study more precisely about the role of this...
Strategic management of De Beers
Essay - 18 pages - Management
In 1888, De Beers Mine appeared following the emergence of global monopoly of De Beers over 90% of the prevailing world market for rough diamonds for over a century. In 1933, Ernest Oppenheimer founded the Diamond Corporation Ltd., which includes most of South African producers and the Central...
Review of "Thinking communication" by Dominique Wolton
Book review - 10 pages - Management
Communication is one of the strongest symbols of the twentieth century. Its ideal is to bring people, cultures and values at the heart of the European democratic model. Moreover, the success of communication is such that many people combine media and new technologies. But are they right? Does...
Pettigrew and operational changes
Essay - 4 pages - Management
Most large companies currently operate in rapidly changing environments. This observation led organizations to examine the levers that could speed up or slow down the deployment speed of change within it. We'll see which are the concepts of Andrew Pettigrew in the field of business change....
Theoretical and practical study of CRM strategy in Societe Generale Algeria
Dissertation - 69 pages - Management
Traders have always tried to enhance the wealth represented by their customers. The market was large with a strong demand, and it was enough to offer a good product to be sold easily. Today, competition and supply are such that the buyer moves from one provider to another, because they are forced...
Chester Barnard: Theory of the leadership
Book review - 5 pages - Management
Introduction Chester Irving Barnard is an important author in the field of Management Science. Although his theories are not often used they are significant for this area. His theory of the organization is an innovative concept which integrates the functions of the management that lead to the...
Is internationalization a form of survival for large distribution?
Dissertation - 59 pages - Management
In the early 1960s, the Fordist economic system emerged in France, especially through takeovers of U.S. multinationals in French companies and the reconstruction effort after the war. The market is huge and the development of the supermarket is inseparable from the rise of consumer society. The...
iPad, the new star product of Apple's strategy to reach China's market
Dissertation - 10 pages - Management
This is a study about the international marketing of Apple for the product I Pad in China. This analysis is divided into three parts. The first one deals with the environmental scanning of the brand. We initially propose a presentation of the company, and then present a strategic diagnosis with...
Marks & Spencer Case Study
Case study - 5 pages - Management
The hardest part for a modern business is to create a brand which is known, trusted and admired by the nation. It is a process which can take decades to get right. However, we have to keep in mind that the brand image can be destroyed in a matter of days. Currently, the company Marks & Spencer...
Brand Management: Louis Vuitton
Case study - 5 pages - Management
Louis Vuitton was founded in the XIX century as a packing-case making firm. These packing cases were very useful because at that time people used to travel a lot for a long duration that lasted several months, and even several years. Packing cases of those times represent suitcases on castors....
Managing work, family and life
Thesis - 10 pages - Management
With the ongoing languished economy and many businesses attempting to ‘do more with less', a growing research showed that arrangements of flexible labor in the form of flex-time and compressed workweek, etc., when appropriately implemented, can benefit both the organization and the employees...
Analysis of leadership styles
Thesis - 9 pages - Management
Leadership, without doubt, is one key element to a group's long-term success of achieving objectives in today's business, this paper aims to outline the literatures of leadership goals and engaging leadership style and discussing their relevance of organization context as well, followed by an...
Analyzing the strategies of a transnational company in a host country- Case of Toyota Motor Corporation
Thesis - 10 pages - Management
To further illustrate the key points of international business management, this paper aims to demonstrate how to prepare the situational analysis for a transnational company by establishing Toyota Motor Corporation's business in United States, one of its host-country nations, as an example....
Brand examination: Case of Australia Post
Thesis - 5 pages - Management
Established in 1809, Australia Post now operates in three major areas: ‘letters and associated services; retail merchandising and agency services; and parcels and logistics' (www.auspost.com.au). One of the visions of Australia Post is to be dedicated to offering quality parcels and mail...
Inter-cultural management: Case of L'Oreal
Case study - 9 pages - Management
L'Oreal is a family company founded in 1909 by Eugene Schueller. At the time, it was known as ‘Societe Française des Teintures Inoffensives pour Cheveux'. Schueller gradually convinced the Parisian hairdressers to buy his products, with the help of some sales representatives. Keeping its...
Marketing management and strategy: A case study of the Nestle sub-brand, Nespresso
Case study - 20 pages - Management
Nestlé is a global company which recognizes that in order to be a successful company, one has to be competitive and cost efficient. The company put its customers first, and plans to create long lasting relationships with them, creating a luxurious exclusive experience for their coffee customers...
Chemical Bank: Implementing the Balanced Scorecard
Thesis - 13 pages - Management
In 1993, Chemical Bank and Hanover Corporation concluded a merging process. The new larger banking company was better-positioned to compete with other major players in the market. Michael Hegarty, the head of the Retail Bank Division of Chemical Banking Corporation, wanted to transform the bank...
Tata Motors: Current and new business strategies
Essay - 11 pages - Management
With USD 8.8 billion revenues in 2007-08, Tata Motors is the largest Indian automobile company; it holds a very good place on the Indian market because it is the leader in commercial vehicles and among the top three in passenger vehicles. The company is also the world's fourth largest truck...
SWOT Framework: Overview
Thesis - 7 pages - Management
An organization often analyzes the following: How to develop a product, complete a project and solve a problem. The question then arises: How to carry out the above actions? The first step is to set a goal then define the objectives, constraints and finally describe the limits of the action (What...
Organizational Development: Motivation through financial and non-financial incentives
Case study - 7 pages - Management
Nowadays, salary and non-financial incentives constitute part of the methods that companies and managers use to motivate people. Through the study of different theories of motivation and needs, we explain the most important catalysts of motivational behavior. There are no doubts that all...
U.S Management & Leadership: Jack Welch's Leadership
Case study - 4 pages - Management
There are no doubts that Jack Welch, former Chief Executive Officer of General Electrics (GE), is internationally reputed for his extraordinary leadership style and business acumen within one of the most powerful American companies, more precisely, General Electrics. He definitely transformed GE...
The communication of Renault Trucks
Case study - 8 pages - Management
In the current competitively cutthroat market scenario, any company hoping to sustain itself in the long run has to constantly adapt to the changing needs of the market. Competition is increasingly fierce in every sector with globalization playing no small part in this trend. Of course, while...
