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29 Sep 2010
doc

Internship Report - Film Society of Lincoln Center, New York

Essay - 13 pages - Services marketing

The Film Society of Lincoln Center was founded in 1969 to celebrate American and international cinema, recognize and support new filmmakers as well as enhance awareness, accessibility and understanding of the art. An independent performing arts center, The Film Society hosts a 363-day season that...

29 Sep 2010
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Air France-KLM Marketing Study: Becoming More Competitive in Front of The TGV

Case study - 11 pages - Services marketing

Today, AIRFRANCE-KLM is the largest airline company in the world in terms of total operating revenues and passenger-kilometers. The company's CEO is, since January 1st 2009, Pierre-Henri Gourgeon. With a turnover coming close to 24 billion Euros as on 31st March 2009 and having taken...

29 Sep 2010
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Business Plan Medco, 2009

Business plan - 12 pages - Services marketing

Motor insurance is the most familiar and widespread product of the insurance industry. With almost 300 million vehicles on the road, Europe has the largest motor insurance market in the world. The motor market is also the largest sector in non-life insurance business and it generated a total...

29 Sep 2010
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Heineken and the beer market

Case study - 15 pages - Services marketing

Heineken was born in 1973 in Amsterdam. The company grew with its brand image and acquired international recognition in a momentum which was fairly gradual. One of its key product which is beer was being exported to Dutch India which is now called Indonesia. Further, in 1876 France was identified...

29 Sep 2010
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Setting-up of Kanabeach in Australia

Case study - 25 pages - Services marketing

We are a part of KanaBeach, a small French company that specializes in the creation of surf-wear and surf-wear oriented products. Our company intends to penetrate the Australian market in June 2010. Australia owns the three major brands on the global market, namely, Quicksilver, Billabong and Rip...

29 Sep 2010
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Porter 5 forces model: critical analysis

Worksheets - 2 pages - Services marketing

The Porter's 5 Forces model is a simple but powerful tool which helps understanding how the business power is split between several partners in a business situation. This is useful, because it helps in understanding both the strength of the company's current competitive position, and the...

29 Sep 2010
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Business Plan - Luxury Perfumes

Business plan - 3 pages - Services marketing

This report examines the company Ghislaine which is currently undergoing a crucial problem regarding its liquidity, thereby calling for the implementation of new strategies to address this issue. Also discussed are the marketing and distribution strategies of Ghislaine perfumes. We are uncertain...

29 Sep 2010
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Crédit Agricole - business plan

Business plan - 15 pages - Services marketing

With regard to time, the financial establishments are confronted with a double need for the implementation of business continuity services and solutions: The customers of the financial institutions have direct access to the information systems, in particular, via the development...

29 Sep 2010
doc

Corporate Strategy: outdoor case

Market study - 6 pages - Services marketing

The world market for sporting goods has two parts. The team sports and fitness market is worth $ 80, against $ 42 billion for the outdoor goods market. Three kinds of products are made: clothing (46% of production), footwear (30%) and equipment (24%). Here we deal with the...

29 Sep 2010
doc

Apple Inc. - Marketing Project

Case study - 18 pages - Services marketing

Apple Inc was created in 1976 by Steve Jobs and Steve Wozniak. The two students would not believe that they had founded one of the biggest companies of the 21th century. They started to produce their first item “Apple I” in their own garage. Soon, the demand for their product...

29 Sep 2010
doc

Wi-Fi and Direct Marketing

Essay - 5 pages - Services marketing

Technology is everywhere; we are surrounded by it. The strength is that everyone is concerned with it, at a personal or professional level. Wi-Fi is the last update of invention, and it is poised to change our perception of the internet. Wi-Fi, with its ability to connect users to the internet...

29 Sep 2010
doc

Michelin Marketing strategies, emphasize differentiation, accelerate growth and strengthen competitiveness

Case study - 13 pages - Services marketing

It is a multinational company whose headquarters are in Clermont-Ferrand in France. With a claim over 20% of the global tire market, it is the world's largest tire company. Its net sales amounted to 16.867 billion Euros in 2007, which positioned Michelin in second place behind Bridgestone...

29 Sep 2010
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Diagnostic marketing de Nespresso

Case study - 5 pages - Services marketing

Nespresso is the brand name of NESTLE Nespresso SA, an operating unit of the Nestle Group. The Nespresso story began with a simple, but revolutionary idea: enable anyone to create a perfect cup of espresso coffee at home. "The Louis Vuitton of Coffee? is positioned as a luxury brand. Nestlé has...

29 Sep 2010
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Communication plan and media plan for APPLE

Case study - 2 pages - Services marketing

In the current world of media and communications, Apple is a significant point of reference now. Its advertising campaigns for the iPod Nano, the MacBook Ecolo or even the parodies of PCs have their moment of glory every time. The communication appears to be studied in detail, so that the target...

29 Sep 2010
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The launch of Toyota green car in France: The Prius

Case study - 22 pages - Services marketing

The automobile market is facing a serious crisis, and Toyota must keep its share of the market and develop new products to reach new customers. The Toyota Prius is a fully hybrid electric car developed and manufactured by the Toyota Motor Corporation. It was sold first in Japan in 1997 and is...

29 Sep 2010
doc

Micky Pant's strategy: An innovative tool in Reebok advertising policy

Case study - 16 pages - Services marketing

Vice-President of global marketing at Reebok, Micky Pant, implemented a renewal of Reebok branding strategy, especially by developing new media concepts. He was the coordinator of several marketing campaigns, such as the tremendous "Terry Tate, Office linebacker" TV ads, presented in 2003 during...

29 Sep 2010
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Décathlon - Management strategy

Case study - 8 pages - Services marketing

In this study, I have tried to present an explanation of the development of DECATHLON SA Epinal. However, I did not have enough information to prepare a complete file, as I did not have access to an organization chart, or any data about it. Thus I have based the analysis on all the branches of...

29 Sep 2010
doc

Cloud Computing

Essay - 10 pages - Services marketing

Undeniably, the technology over the Internet is evolving constantly since its creation. Actually, a new trend of using the Internet with business is showing up named Cloud Computing. This web technology offers new opportunities for companies or individuals to cut costs through the delivery of...

29 Sep 2010
doc

The Southwest Airlines

Case study - 3 pages - Services marketing

The US airline industry, a mobility services market, has known on average a significant growth in the last three decades. The yield management, the increase of the customer purchasing power, deregulation of the airlines industry are some of the major facts that changed the sectors considerably....

29 Sep 2010
doc

The impact of digital on Sport Brands

Worksheets - 3 pages - Services marketing

Sport has become an important part of people's lives in the 20th century, whether they are practising a particular sport or following sporting events, more or less closely. Today in France, 34 million people 'practice a sport' and 15 million are registered. And in terms of sports...

29 Sep 2010
doc

Harboe : implant a Danish brewery in the French market

Case study - 32 pages - Services marketing

To export beers in the French market is quite different than selling it in Denmark. The concept of the company is selling a very wide range of products. Due to the success achieved in other Nordic Countries we thought it would be interesting to see if Harboe would succeeds in the French market...

29 Sep 2010
doc

Analysis of Royal Unibrew on the Danish Beer Market

Case study - 27 pages - Services marketing

In the latter years the volume sales of the Danish brewery industry is declining, in the following pages you will find out the reasons why. The aim of this project is to reveal the opportunities and threats that Royal Unibrew A/S could face. Royal Unibrew A/S is the second largest brewery group...

29 Sep 2010
doc

A viral advertising campaign: "Terry Tate" launched by Reebok in 2003

Case study - 5 pages - Services marketing

Today the sporting shoes and apparel market is highly competitive and has reached the maturity stage. At this level companies have to differentiate their offer in order to win new market shares or at least keep their position. This differentiation must be done on two levels: product...

29 Sep 2010
doc

Walmart success story

Case study - 22 pages - Services marketing

The large scale retail sector consists of multiple companies of very heterogeneous sizes. This disparity can be explained by the strategy adopted by certain companies to grow rapidly in order to be a market giant, by implementing waves of fusion-acquisitions, which make it possible for the brands...

29 Sep 2010
doc

Miramax Company

Case study - 18 pages - Services marketing

The world of the cinema is a very peculiar one. And because it is a very peculiar one, I choose to study the most peculiar firm on this market: Miramax. This choice has been motivated by the fact that this firm had a very strange story which determines its strategy. While at the beginning it was...

29 Sep 2010
doc

Relaunch the BMW C1 - advertising copy

Case study - 9 pages - Services marketing

Introduced in 1999, during the car fair trade of Frankfurt, the BMW C1 scooter was a breakthrough in the two-wheeler world. It was the first scooter that you can ride without wearing a helmet. It is an advanced hybrid form between an automobile and a motorcycle. After having sold 10,614 units in...

29 Sep 2010
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What is the impact of service in the fast food industry? (A comparison between McDonald and Burger King in Bergen city)

Case study - 16 pages - Services marketing

Through our course “Service Marketing and Management” at NHH, we got the idea of doing our own study to figure out the major differences of McDonald and Burger King in Bergen by examaning customers' different perceptions, expectations, satisfactions and loyalty towards them. We tried to...

29 Sep 2010
doc

Renault strategy in India

Case study - 2 pages - Services marketing

Because of the economic context, the car market is quite compromised in western countries, especially in Europe. The French carmaker Renault was registered in 2008 and had to face to a 24% drop of its sales. That is why Renault, Nissan (44% owned by Renault) and Bajaj Motors (major Indian...

29 Sep 2010
doc

Strategic Marketing: Caroll on the chinese market

Case study - 7 pages - Services marketing

Nowadays, companies are upping their competitive index in order to keep up with the globalization trend sweeping the international business landscape. A company cannot hope to survive only by opening subsidiaries in its own country. So, these companies are forced to open subsidiaries in other...

29 Sep 2010
doc

Diamond Travel : market strategy and financial statement

Case study - 9 pages - Services marketing

Diamond Travel is a private Inc. company with two headquarters. The company will begin operations in the end of September 2007. The founders of Diamond Travel are experienced in the Travel industry, marketing and international business with the special goal of being the number one on the high...