Consult more than 14129 documents with no limitation. our subscription options

Services marketing

Filtrer par :

See all documents

1107 results

29 Sep 2010
doc

Tesco and the organic market

Case study - 11 pages - Services marketing

Tesco is the leading retailer in the United Kingdom, and one of the largest food retailers in the world. It is not limited solely to the food market and has expanded into areas such as electrical goods and clothing. Tesco has its headquarters in Hertfordshire and employs about 318,300 people. The...

29 Sep 2010
pdf

A new sunscreen line in Kuwaiti market

Case study - 15 pages - Services marketing

In Western countries, the photo damage created by the sun is a public concern. People are encouraged by governments to heighten of public awareness of the risk linked to sun exposure. The use of sunscreen as one of the ways to protect the skin against its alteration on a short or long term is...

29 Sep 2010
doc

International marketing: Vina San Pedro

Market study - 18 pages - Services marketing

The following paper is dedicated to design a marketing plan to expand the Chilean wine company "Viña San Pedro" in France. Chilean wine has an image of quality over the world and is now competing against French AOC Wines. The company is the second largest producer in Chile and is represented in...

29 Sep 2010
doc

Perceived service value: examples of Air France (French Airline Company), Xbox live service on X-Box 360 (American video game company) and Hotel SPA Dr. Irena Eris (Polish luxury leisure centre)

Essay - 4 pages - Services marketing

In this paper, we will examine the difference in perceived service value. The perception of the customer differs from one service to another and this difference is dependent on many factors. This paper will take the example of three service companies: Air France (French Airline Company), Xbox...

29 Sep 2010
doc

Is ethnic marketing ethical and legitimate?

Dissertation - 38 pages - Services marketing

The concept of ethnic marketing introduces a new way to segment markets, to communicate, and presents a new vision of the consumer. This novel concept seems to be a new challenge for marketers. While some people believe that this marketing concept does not respect ethics because marketers have to...

29 Sep 2010
doc

Case Study: Salomon

Case study - 16 pages - Services marketing

In 1997, the Adidas-Salomon group was formed as a result of the fusion of three brands: Salomon, Adidas and TaylorMade. This group represents 14,000 employees worldwide. The strength behind this association is the global presence of Adidas-Salomon in more than 60 sports, and its distribution of...

29 Sep 2010
pdf

Marketing plan: ' KUBIK ICE ' expansion into the French market

Case study - 16 pages - Services marketing

Kubik Ice is the new cocktail launched by Jocelyn Pedrono, the PDG of Trendy Concept based in Angers. This product is on the French market for few months and we would like to make a new marketing plan to improve the sales and find a way to make it better known by the target audience.With regard...

29 Sep 2010
doc

Business plan for the start-up of a clothes shop in China: Frenchy

Business plan - 21 pages - Services marketing

We are going to launch a new brand in the most famous emerging market in the world: China. The concept is to launch a semi-luxury clothing company with the brand name ‘Frenchy'. Our objectives are very simple; we want to open a French clothing shop in China, because this...

29 Sep 2010
doc

Brand Positioning: Lacoste's case study

Case study - 13 pages - Services marketing

Jean Rene Lacoste was a famous French Tennis player during the early twentieth century and also a businessman. He started his own company ‘La Société Chemise Lacoste' (Lacoste, the Shirt Company) in 1933. In terms of marketing and communication the name Lacoste is well known for its...

29 Sep 2010
doc

Plan marketing : Caroll

Case study - 20 pages - Services marketing

China represents today the most important potential market for all companies, from small to large ones. First, China is the hugest market in terms of inhabitants, and also in terms of economic growth as it has attained in less than 20 years, the fourth economic place in the world. For Caroll the...

29 Sep 2010
doc

Launch a new product : Easy toilet cleaner (Business plan)

Business plan - 3 pages - Services marketing

The aim of this business plan is to launch a new product in the market. The product is original and never created before. This business plan will explain the actions and recommendations to lead this project successfully. Hygiene is more important than ever and people always want new ways to...

29 Sep 2010
ppt

BtoB marketing case study: Agricola

Case study - 13 pages - Services marketing

Agricola is a medium sized company, which specializes in agricultural equipment. It is also active internationally. However, Agricola does not have any knowledge in electronic and electromechanical technologies. When launching its new product, ENSILOR, the R&D department noticed that the new...

29 Sep 2010
doc

A general theory of entrepreneurship, the individual-opportunity nexus by Scott Andrew Shane

Essay - 15 pages - Services marketing

Although entrepreneurship concerns a large part of the working population, contributes to the economic growth in an important way and has proved to be of interest to a great percentage of the academic world, there hasn't yet been a complete study that develops every aspect of this issue (the...

29 Sep 2010
doc

Global Youth Culture: A Cross Border Market

Thesis - 13 pages - Services marketing

I think it may be useful to remind that however we are acting on a domestic or a global market; we always have to keep in mind that according to Wedel, M. and Kamakura, W A. (1998) an efficient segment should be: Identifiable, Sizeable, Accessible, Stable, Responsive and Actionable. ...

29 Sep 2010
pdf

Dove campain for real beauty

Case study - 21 pages - Services marketing

The Dove campaign for real beauty: "Sources that are likeable or hold celebrity status are able to positively influence consumers' attitudes towards the advertisement, and the advertised brand" (Belch and Belch, 1998). This statement explains the large use of celebrities and models by the...

29 Sep 2010
doc

Yves Rocher

Case study - 3 pages - Services marketing

Yves Rocher, a French company is one of the best and my favourite companies. It's one of the biggest cosmetics companies in Europe; European women love the products because they use only botanical ingredients. So, I will be introducing the Yves Rocher Group in the first part and the Yves Rocher...

29 Sep 2010
pdf

German consumer behaviour

Essay - 26 pages - Services marketing

German consumer behavior: Being exchange students from Europe, it is interesting for us to learn about German consumer behavior. All of us live near this huge country that represents the biggest European market. To be honest, before starting this paper we did not know a lot about Germanyand all...

29 Sep 2010
doc

IKEA: International Marketing Strategy (Brazil's example)

Case study - 11 pages - Services marketing

This document outlines IKEA's international marketing strategy with specific reference to Brazil. Brazil has no cultural conflicts and is an untroubled multiracial society that respects all immigrants and religions. Politically, the country is a conflict-free democracy with stable...

29 Sep 2010
ppt

Burbery - Company analysis

Case study - 12 pages - Services marketing

The story of Burberry started in 1856 when Thomas Burberry, a 21 year old draper's apprentice, opened his own store in Basingstoke, Hampshire. In 1880 he invented the famous gabardine now associated to the Brand's name in customer's unconscious. Burberry was an independent company...

29 Sep 2010
ppt

Red bull - Case study

Presentation - 25 pages - Services marketing

New wings to build brand equity: In the "Functional food" category, 70% of the market share was in the "stimulation drink" category in 2001. This amounted to $940 million. Marketing Expenditures in the same year were $245 million (25%). In a 250ml can of the drink, one can taste Red Bull's...

29 Sep 2010
doc

Advertising in Sport

Essay - 10 pages - Services marketing

Today, sport occupies an important place in the advertising arena. However, it was not the same before. This connection appeared in the middle of the 1980s. Indeed, the public investment has been huge in sports where people came together such as in the case of the football and tennis. In the UK,...

29 Sep 2010
pdf

The Oakley Company

Case study - 13 pages - Services marketing

The Oakley Company: In this article, we analyze the marketing strategy of the Oakley Company, especially the International one. We will analyze the marketing strategy of the company and its marketing plan regarding the Porter Marketing Mix and its 4Ps. We then, will build a marketing plan for the...

29 Sep 2010
pdf

Marketing plan for the French fashion house 'Caroll' who are aiming to enter the growing 'middle market' in China

Market study - 16 pages - Services marketing

To build a marketing plan, this is necessary to understand the business we are talking about. In this document, we will present recommendations to the Caroll brand, which will help expand its clothing business in China to target the middle market. Thanks to the different tools and matrices we...

29 Sep 2010
doc

SWOT Analysis - Matching Dell

Case study - 2 pages - Services marketing

Statement: The exceptional performance of Dell Computers in recent years, illustrates an innovative response to a fundamental competitive factor in the personal computer industry-the value of time. Dell's strategies of direct sales and build-to-order production have proven successful in...

29 Sep 2010
doc

The Ready-to-eat Breakfast Cereal Industry in 1994

Market study - 2 pages - Services marketing

Statement: Because of no price competition in the breakfast cereal segment, no company has any clear dominance over any of the others. Thus, in order to gain market share over the market leader Kellogg, and improve the company's profits, General Mills came up with its "April 1994" reduction...

29 Sep 2010
doc

Fundraising event

Essay - 8 pages - Services marketing

For the purpose of this assignment, our group was asked to carry out a fundraising event for a charity of our choice. This assignment was set to us, so we could get into the habit of generating our own ideas, running an event, and also to writing a paper reflecting upon our experiences. The first...

29 Sep 2010
doc

Chaos in the Skies ? The airline industry pre- and post-9/11

Market study - 12 pages - Services marketing

The 9/11 attacks were a series of co-ordinated terrorist attacks upon the United States of America (USA) carried out on Tuesday, September 11, 2001. The global economy and the airline industry felt the shock, and is still trying to recoup. This essay will discuss the impact of the 9/11 attacks...

29 Sep 2010
doc

International Business Environment assignment: an analysis of the national business system and cultural conditions in China and assessment of how this will affect SuperSam

Dissertation - 24 pages - Services marketing

Choosing China as a host country for an International Business Environment assignment offers three advantages: first, since 1979, China has faced major economic and political changes. Second, it has been very successful in attracting foreign direct investment, i.e., in 1995, China was the second...

29 Sep 2010
doc

Marketing plan: the case of insurance industry

Dissertation - 26 pages - Services marketing

Pure General Insurance (PGI) has strived to develop in a fast changing and highly competitive environment since the 1970s. As in many developed countries, the market has become either mature or saturated, with companies experiencing small growth or being out competed. It is then vital for a...

29 Sep 2010
doc

Luxury class in Singapore Airlines

Case study - 2 pages - Services marketing

Singapore Airlines is a respected travel brand around the world. The company is known for providing quality customer care and service. It spans all the five continents. Recently, Singapore Airlines decided to buy 19 new A380s, the biggest plane flying so far. These planes can carry more than 800...