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29 Sep 2010

Men's luxury ready to wear clothes in France

Market study - 6 pages - Services marketing

The Haute Couture and the luxury ready to wear clothes account for a worldwide turnover of €20 billion. This activity is characterized by a multiplicity of actors and strategies. The weight of the fashion industry in the French economy represents a sales turnover of € 10 billion...

29 Sep 2010

Brand Project: Elsève

Case study - 36 pages - Services marketing

L'Oréal was created in 1907. It initially specialized in coloration products, and its activities were progressively spread to the whole hygiene and beauty sector. Now a Global leader on the cosmetic and beauty market, the group is present in all the countries of the world, thanks to its...

29 Sep 2010

Smirnoff Ice Vs. Bacardi Breezer

Case study - 40 pages - Services marketing

We have been requested to conduct a marketing research on the Alcopop industry and its two leading brands: Smirnoff Ice and Bacardi Breezer. In addition, we have developed a suitable marketing strategy and tactics for both brands in this specific industry. In order to conduct the research, a...

29 Sep 2010

Easyjet competitive advantage

Case study - 9 pages - Services marketing

The objective of the report is to bring out the competitive advantages of EasyJet through an in-depth analysis of EasyJet, its main competitor Ryanair and its environment. In the later part of the report, we will demonstrate these competitive advantages. The report reveals that its two main...

29 Sep 2010

Marketing - Diesel

Case study - 48 pages - Services marketing

In 1978 Renzo Rosso founded the Diesel clothing company. The brand's growth story was a phenomenal success in a short span of time. Indeed, its first market is the United States where the company carries out 15% of its sales turnover. In France, the sales have tripled in three years, to reach...

29 Sep 2010

Analysing the advertisements of Adidas and Reebok

Case study - 13 pages - Services marketing

This document presents the advertisement campaigns of Reebok and Adidas. Perhaps the most important reason for choosing these brands is that both companies target the same segment of the sportswear market; they aim to sell their products to young, urban and modern followers of fashion and not...

29 Sep 2010

Zara and globalisation

Case study - 4 pages - Services marketing

Zara is a Spanish brand of clothes catering to women. Created in 1975 by Amancio Ortega, the brand developed till it developed into a true textile empire being worth more than 9 billion euros. Zara stores are present in 55 countries, with a network counting 752 shops located in strategic places...

29 Sep 2010

L'Oréal Paris hommes

Case study - 15 pages - Services marketing

L'Oreal was founded in 1907 by Eugene Shculler. It got its start in the hair-color business, but the company soon branched out into other cleansing/beauty products. L'Oreal now markets over 50 brands and many thousands of individual products in all sectors of the beauty business, including hair...

29 Sep 2010

Analysis of Nespresso's targets - published: 29/09/2010

Essay - 8 pages - Services marketing

The usefulness of marketing is well renowned and appreciated world wide. However, a large number of small companies do not wish to have a strong marketing policy owing to its excessive cost. Its mode of functioning also seems to be difficult to master. Hence some feel that the ?real marketing...

29 Sep 2010

Analysis of Nespresso's targets

Case study - 4 pages - Services marketing

Nestle was built in 1866 by Henri Nestle, a pharmacist who developed baby food for babies who did not get their mother's milk. Nestle doubled its size during World War I. In the 1920s, Nestle expanded its range of products like chocolate that became its second activity after milk. ...

29 Sep 2010

Giorgio Armani: Company profile and strategy

Case study - 36 pages - Services marketing

As coined by Giorgio Armani,'Elegance is not about being noticed, but about being remembered.' Giorgio Armani was born on 11 July 1934 in Piacenza, Italy. He began his career by working in a departmental store called La Rinascente, as a window dresser. Giorgio soon emerged as an Italian...

29 Sep 2010

Calvin Klein & Tommy Hilfiger : Distribution

Case study - 60 pages - Services marketing

Since the existing markets of Calvin Klein and Tommy Hilfiger were saturated and frozen, a new mode has been adopted by both companies to expand through new markets. The new expansion would be via distribution channels as well new target populations. American spirit is such that both aesthetic as...

29 Sep 2010

International luxury distribution: Coach and Polo Ralph Lauren

Case study - 55 pages - Services marketing

A comparison between two garment companies has been undertaken in order to understand the brands and their international significance in all areas of growth, distribution, profit and finally the end-users i.e. satisfying the consumer demand. The two companies that have been targeted are "Coach"...

29 Sep 2010

Comparison between Tiffany VS Bvlgari(2004)

Case study - 44 pages - Services marketing

It is an astonishing fact that the jewelry sector is the largest in the luxury goods industry with a global retail sales amounting to $150 billion. The biggest contributor is the US. The US market represents a total of $ 43 billion in this industry. Some of the major players in the luxury...

29 Sep 2010

The success of Bacardi Breezer in UK

Case study - 7 pages - Services marketing

The purpose of this report is to analyze the marketing environment and segmentation possibilities for the product ?Bacardi Breezer'. This is done by applying the STEP analysis. Socio-culturally, the target audience for this beverage is women aged 18-44 and can be further subdivided as 18-24...

29 Sep 2010

Social marketing and self-regulation: The perfect match for a good working world and the contribution of social marketing to self regulation strength

Essay - 29 pages - Services marketing

The concept of Self-regulation and the ability to make people self-regulate in a better way has been the subject of many studies since the last few decades (Kotler, Roberto, Lee, 2002; Andreasen, 1995). The ability to self-regulate can be important in all aspects of life. When focusing on...

29 Sep 2010

Morrisons going to China

Case study - 26 pages - Services marketing

Wm Morrison Supermarkets Plc or Morrisons, as it is commonly known, was founded by William Morrison in 1899, and is now led by his son Ken Morrison. From an egg and butter stall in Bradford, the company developed into market stalls until 1985 when a small store was opened in the town center....

29 Sep 2010

Advertising influence on impulsive buying

Essay - 22 pages - Services marketing

In this chapter, you will find a summarizing overview of the study of impulse buying and advertising. It explains fairly about the two discussed main topics, impulse buying and advertising. It gives an introduction of what impulse buying is and if it is related to advertising. In which way are...

29 Sep 2010

Brand management - published: 29/09/2010

Case study - 21 pages - Services marketing

In these modern times, we can notice that many managers prefer sales or operations instead of brand management. Indeed, this task is less useful in a basic commercialisation process. But they are wrong and we will prove the efficiency of brand management, which is the creator of more...

29 Sep 2010

Relationship marketing

Essay - 4 pages - Services marketing

As everybody knows, marketing is a science which studies how to deal with customers and partners in order to facilitate sales of goods or services. Currently, many people, especially consultants, stress on the marketing relationship between corporations and customers. We can note...

29 Sep 2010

International marketing strategy: Ikea

Case study - 29 pages - Services marketing

This Swedish chain began as the vision of one enterprising young man. As a boy, Ingvar Kamprad used to purchase matches in Stockholm, and sell them to people in his native rural town of Agunnaryd at a discount price. Eventually, he applied this concept from matches to mattresses and home...

29 Sep 2010

Thuasne commercial positioning in medical textiles in Czech Republic

Essay - 8 pages - Services marketing

Company Thuasne was created in 1847 in the field of narrow elastic fabrics. In the 50's, the company refocused its technology and positioned on the high value, added medical textile products, with the concept of 'products of elastic contention'. In this field, the group produces the...

29 Sep 2010

The International Marketing Strategy Of Mc Donald's

Case study - 17 pages - Services marketing

McDonald's company is a multinational which owns more than 30,000 franchises of fast food restaurants under McDonald's brand, in 121 countries. The company also heads other brands of restaurants, as Aroma Café, Boston Market, Chipotle Mexican Grill, Donatos Pizza and Prêt À Manger. In...

29 Sep 2010

Zara Vs Mango

Case study - 42 pages - Services marketing

A few Spanish companies have succeeded in imposing themselves into the clothes retailing market, internationally. Indeed, most Spanish companies in this market do not have sufficient income to expand internationally. However, some of them have succeeded, surpassing the difficulties they met. This...

29 Sep 2010

Business plan for floating shoes: launch of a new product in 2050

- 21 pages - Services marketing

The Sun Mountain Company proposes floating shoes to everyone. We plan to launch our product in the United States and Canada first and then expand it to the international market after 2 years. Mission and Strategy Statements At the very beginning, Sun Mountain was a distributor of mountain...

29 Sep 2010

Dove

Case study - 6 pages - Services marketing

Media not only encompasses the choice of advertising medium (television, radio, newspaper, outdoor, direct mail, etc.), but also the creative strategy. The creative strategy determines what you want to say, how you will say it, and who you want to say it to. Dove Beauty is one example of...

29 Sep 2010

Danone in China: How Danone developed a strategy to settle in the Chinese market

Case study - 20 pages - Services marketing

Danone is one of the leading international agro-alimentary companies in the world. The group wants to establish itself in the biggest market in the world: China. The problem confronting the group is to sort out the many cultural differences that prevent the group from developing its supply of...

29 Sep 2010

Launch of the BMW 5 Series in Europe- Strategic Marketing

Case study - 25 pages - Services marketing

Here's announcing an overwhelming Enterprise opportunity: Replace the the old version of a 5 series and you could win an amazing market share -Market is flourishing with middle or high range cars and the competition is vast -Competition is top seeded(3A segment)- Either opt for a Renault or...

29 Sep 2010

Bacardi vs Smirnoff

Case study - 35 pages - Services marketing

Founded in Cuba in 1862, by Don Facundo Bacardi, Bacardi has grown to become the world's leading producer of rum. When rum was first produced by distilling sugar cane juice, it was an unrefined, fiery drink that became associated with the sailors and pirates of the Caribbean seaports....

29 Sep 2010

The Garden Organic Restaurant: Business Plan

- 29 pages - Services marketing

The Garden, a trendy organic restaurant, and classified as a health food restaurant, will open in April 2005 in the city of London (England) on Jamaica Road. The Garden is a great place to eat, offering the blend of an intriguing atmosphere with excellent, tasty,...