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21 May 2012

To what extent can Britain's relatively slow industrial growth between 1870 and 1914 be blamed on the failings of entrepreneurs?

Case study - 2 pages - Business strategy

In the late 19th century Great Britain was still one of the world's leading and growing economies. The Great British economy was mature with a relatively small agricultural sector and a large service sector. However, historians have often debated the reason as to why such an advanced economy was...

21 May 2012

Does competition affect social preferences in the context of a bargaining game? Discuss

Case study - 3 pages - Business strategy

This essay argues that competition has an effect on social preferences. Two playered bargaining game is called as an ultimatum game(UG).The results of which are compared to the results of experiments in which there are more than two players, where competition exists. References to agents as...

17 May 2012

The strategic process related to supplier selection in the aircraft industry

Case study - 18 pages - Business strategy

Nowadays, more firms choose to outsource activities and products which are considered outside of the company's core business. This enables them to concentrate exclusively on their main activity and become more efficient at it. Therefore, the selection and evaluation process of vendors likely to...

17 May 2012

WH Smith launches 'Kindle killer'

Case study - 3 pages - Business strategy

In 2011, the Amazon Kindle sales generated around $2 billion in revenue and a further $1.7 billion with the sales of millions of e-books (CNN, 2011). These figures have pushed traditional book and high street newsagent WH Smith to launch its own e-reader in order to tap into this new market....

09 May 2012

Pernod-Ricard: Strategic analysis

Case study - 7 pages - Business strategy

Established in 1975 after the merger between Pernod SA and Ricard SA, Pernod-Ricard has 18,226 collaborators throughout 70 countries. Pernod-Ricard is the world leader on the market of premium and prestige spirits, and the co-leader on the wine and spirits market. The company is the leader on the...

08 May 2012

Research methods for managers

Tutorials/exercises - 16 pages - Business strategy

The core problem in this case was related with a production planning again. How many S and how many P can I produce in order to maximize my profit with production's constraints like limited raw materials (USB ports), limited assembly hours and limited quality control hours. The main lesson...

08 May 2012

Selling through customer business development: P & G

Case study - 10 pages - Business strategy

In the 80's, manufacturers began to spend money to better understand consumers, and P&G more than anyone. However, they never really asked, if these needs were the same in retailers. It was the period when P&G decided, to change the sales department into a more strategic department named Customer...

07 May 2012

Mergers and acquisitions

Essay - 13 pages - Business strategy

In this paper, we will analyze, through four specific questions, the Brazilian beer merger between Brahma and Antarctica. In 1999, Brahma's CEO, named Marcel Telles, informed the firm's executives team about the negotiation of a possible merger with another Brazilian firm: Antarctica. The main...

11 Apr 2012

Siemens analysis: Betting on diversification

Essay - 15 pages - Business strategy

Siemens AG is an electronics and electrical engineering company. The company is an integrated technology company with activities in the fields of industry, energy and healthcare. Siemens operates in six segments: Industry, Energy, Healthcare, and “below the line” segments composed of...

11 Apr 2012

Theories of how advertising works

Essay - 5 pages - Business strategy

Nowadays, advertising is pervasive. From the moment people wake up until the moment they fall asleep they are bombarded with all kinds of advertisements. Ads appear on the TV and radio, on billboards, newspapers and magazines, on the Internet. Considering this, Tellis (2004) implies that...

04 Apr 2012

International legal tools

Essay - 4 pages - Business strategy

An Italian company orders some chemical products by phone from a German supplier on the 12 of December 2001. On the 18th of December, a confirmation by fax of the order is sent by the Italian company to the German supplier. The purchase order specifies that the product must be in the granular...

02 Apr 2012

Strategy and competitive analysis of L'Atelier Des Chefs

Essay - 7 pages - Business strategy

The mission of L'Atelier Des Chefs is to invent new ways to cook, that can be accessible for all who love cooking and have passion for it. For individual customers and professionals too, cooking classes are taught by top chef of famous French restaurants, and adapted at their level. Indeed, with...

02 Apr 2012

Danone case: Risk management

Essay - 12 pages - Business strategy

Today, Danone is one of the most famous and powerful company in the food industry all around the world thanks to its presence in more than 120 countries. Since its creation in 1929, Danone increased its notoriety and diversified its activities following its mission which is “Bring health...

30 Mar 2012

Corporate and business strategy of PSA Peugeot-Citroen

Essay - 7 pages - Business strategy

PSA Peugeot-Citroën Company is a French car manufacturer, property of Peugeot family. In 2010, the company was the leader car manufacturer in France and the second in Europe taking over Volkswagen . Nevertheless, PSA had to face some issues. As a strategy consultant for PSA, my aims are to...

30 Mar 2012

Case study: Sustainability at Millipore

Case study - 6 pages - Business strategy

The sustainability initiative that Millipore wanted to implement is based on sustainable development, i.e. “development that meets the needs of the present without compromising the ability of future generations to meet their own needs” ( United Nations World Commission on...

29 Mar 2012

Integrated marketing communications plan- Levi's Curve ID

Essay - 6 pages - Business strategy

This report aims at analyzing the advertising campaign of Levi's new product, the Levi's Curve ID. By using RABOSTIC method this will help us to understand the integrated marketing communication methods chosen by the brand and what they bring to realize. In 2007, 1.8...

28 Mar 2012

Ikea, brand audit

Essay - 6 pages - Business strategy

The scopes of this report are the following: we want to understand more about IKEA's strategies in the furniture retail market. When it comes to brand auditing, several questions should be examined and assessed. These questions are: How well is the business' current brand strategy...

15 Mar 2012

International retailing: Carrefour

Essay - 26 pages - Business strategy

Carrefour is one of the biggest distributions group in the world. Since its creation in 1959, Carrefour has always innovated to build a strong reputation, a good image and a clear strategy of development. With the globalization, Carrefour has exported its...

15 Mar 2012

Global advertising strategy of Apple

Essay - 10 pages - Business strategy

The objective of this analysis, is to understand how a big brand like Apple makes its promotion world-wide. We have chosen Apple, because we we own Apple products, thus we found it interesting to discover something more about this brand and its promotion campaign. ...

11 Mar 2012

Global branding of Unilever and Nestle

Essay - 15 pages - Business strategy

This report describes the global branding strategy of Unilever Plc. and Nestle companies. It shows the importance of cultural differences and problems that might arise if they are omitted in advertising. It explains why to adapt the products locally rather than standardize and the way how each...

09 Mar 2012

Distribution and franchising

Presentation - 26 pages - Business strategy

Distribution is the process of moving a product from its manufacturing source to its customers. Producer and wholesaler have a strong link and some obligations toward the other. The choice of the distribution channel is essential to the success or the failure of a...

09 Mar 2012

International marketing report: Burberry

Market study - 35 pages - Business strategy

For the purpose of this report, the analysis of the product element of the marketing mix will incorporate the analysis of the product itself and its design, brand, packaging and positioning across international markets. Positioning - In this case, positioning can be...

06 Mar 2012

Financial analysis report: Adidas vs. Puma

Essay - 20 pages - Business strategy

Europe will be hosting two major sports events in 2012: the UEFA European soccer championship in Poland and Ukraine as well as the Olympic Games in London. Consequently, with the end of 2011 approaching, there might be a current window of opportunity to invest in European manufacturers of...

03 Mar 2012

International Development and Strategy: Danone

Thesis - 6 pages - Business strategy

The mission provided by the group is to accentuate health through the food industry to the largest number of people From a strategic point of view, Danone's situation is unique. Danone created the Danone Research Institute which tries to find new products which benefit health. In...

26 Feb 2012

Strategic management of ZESPRI

Thesis - 10 pages - Business strategy

ZESPRI is an international company which is currently the leader in the industry. Their localization into the Bay of Plenty is part of its strategy, as 80% of NZ kiwifruit are produced there. The company is a leading marketer worldwide. They export in 60 countries, such as in China, Japan, and...

20 Feb 2012

Case study -

Case study - 10 pages - Business strategy

Value Proposition: Successful e-commerce value propositions; An innovative concept; A new mode of consumption; Fashion and lifestyle e-commerce business; International website. Experience: Specialist for over 20 years of storage; Facilitation of transactions by managing product...

19 Feb 2012

Wells Fargo's Cross Selling strategies

Thesis - 7 pages - Business strategy

Wells Fargo is an American company and thus has to deal with the US government policy. Nowadays the latter is globally stable but the company must adapt to new education rules (such as educational loans), taxation, new technologies, access to property (real estate loans), and labor market....

08 Feb 2012

Cultural differences in business and comparison between the American, English and French management style

Essay - 6 pages - Business strategy

Progress in telecommunication and transportation technologies has resulted in unprecedented growth in international trade in general and transatlantic trade (between the European Union and North America) in particular. As a result, Europeans and North Americans often interact to negotiate...

19 Jan 2012

Strategy of communication

Presentation - 20 pages - Business strategy

-First, champagne is a very subjective matter of taste, our customers have an emotional report to the brand. -Indeed, one of the main values of La Grande Dame is "inspiring legacy"- in other words this means that our history is not a weight, but more like an asset of our...

19 Jan 2012

Catalytic Solutions, Inc

Essay - 7 pages - Business strategy

Catalytic Solutions, Inc (CSI) is a young Californian company that produces catalytic converters, which are used to reduce the toxicity of emissions from a combustion engine, as a motor. CSI possesses a technology that allows producing better and cheaper catalytic converters than competing...