How to set up a long-term Data-Driven Omnichannel CRM Roadmap to better recruit, retain and grow its clients?
Case study - 4 pages - Business strategy
To become best-in-class in terms of data-driven client activation, the company should aim to deliver personalized and relevant messages to each customer across all channels, and at each stage of the customer journey. This requires a deep understanding of customer behavior and preferences, and a...
Individual Service Logic Reflection
Case study - 2 pages - Business strategy
A few years ago, a French wine producer noticed that in bars, young people were drinking glasses of rosé wine filled with ice cubes. The producer was not convinced by the drink because the water made the wine lose flavor, however, he decided to create a rosé based on this concept anyway. Two...
Growth Analysis - Domino's Pizza, Inc
Case study - 9 pages - Business strategy
After a slight decline in performance since mid-2022, Domino's Pizza is starting to perform well again and this leads us to believe that for the year 2023, new marketing strategies will be put in place to continue to have good growth. Domino's Pizza has released its results for its first...
How to stand out in insurance in 2023 ?
Essay - 2 pages - Business strategy
The insurance industry is changing. Initiated by newcomers, digital journeys are also increasingly adopted by historical players. The acceleration of digital in 2020 will now change customer expectations. How can the insurance industry prepare for these changes to stand out ? Discover four trends...
Corporate strategy - Disney +
Case study - 9 pages - Business strategy
Entertainment giant Disney's new streaming platform is undoubtedly a major turning point for the company. Disney+ is an online video-on-demand platform owned and operated by The Walt Disney Company through its Walt Disney Direct-to-Consumer and International division with the four...
Mars Inc. and Nestlé Purina in the Pet Care Sector
Case study - 13 pages - Business strategy
For a few decades, the international trade has been in constant expansion, with the exchange of goods rising by more than 8 per cent per year. Thanks to globalization, companies operate more and more outside their home nation and start to reinforce their international strategies in order to enter...
Megacorp's Crane Manufacturing company (CMC) operations analysis - published: 19/11/2022
Case study - 9 pages - Business strategy
The sales within the global crane markets have slated to the top forty-four billion dollars as of 2022. And the market is expanding at a steady 4 percent, it has been projected that the crane market will reach a total of 57 billion dollars by 2029. It is reasonable that the increased usage of...
Coca Cola vs. Pepsi: Analysis and Comparison of Strategies - published: 27/09/2022
Case study - 13 pages - Business strategy
Without a doubt, the revenue of Coca-Cola has reflected considerable growth over the years, but when compared to PepsiCo, the revenue of PepsiCo appears to have doubled within the fiscal year of 2019. Between 2016 and 2019, when the revenue of PepsiCo increased steadily, the income of Coca-Cola...
Exercise: Senior Operations Manager, Rider Operations
Case study - 10 pages - Business strategy
The COVID-19 outbreak led to a decline in the organisation's earnings. Some companies have subsequently considered divesting their non-core products. Divesting non-core products can be risky, complex, and may affect an organisation's future competitiveness. The French economy is...
Strategy and Business Policy - Amazon
Case study - 3 pages - Business strategy
The chosen organization is Amazon. This is a global multinational company that has been incorporated in the United States. The company's headquarters are in Seattle, the United States. Amazon focuses on e-commerce and has also ventured in other areas of emerging technology include artificial...
Fintech: Between Synergy and Power Struggle in the Banking and Financial Sector
Dissertation - 38 pages - Business strategy
This thesis examines the future of fintech integration within a complex financial ecosystem. It explores the impact that these have and will have in the future on the market. Through a literature review divided into three research questions combined with a qualitative approach, we will try to...
Strategic Analysis of Microsoft
Case study - 7 pages - Business strategy
Apart from Microsoft being the designer and developer of the Windows Operating System, the company has been known for being innovative within other sectors, especially cloud service. However, the technology industry has witnessed some considerable changes and competition over the years with...
SWOT Analysis - Lafuma
Case study - 5 pages - Business strategy
Lafuma is one of the forerunners in the field of outdoor sports equipment. It is a French sports and leisure equipment designer and manufacturer created in1930. The company has evolved over the years. In fact, the brand introduced metal frame backpacks in 1936. In 1954, the company launched into...
Strategic Analysis - Tesla Inc.
Case study - 10 pages - Business strategy
The strategic analysis of an organisation is significantly important for the success in its endeavors. The success of organisation is greatly dependent on the management that plays a vital role in the decision-making and their decisions facilitate the achievement of organisational goals and...
World Trade Business Game - Austria, Malaysia, Bolivia - Gas, Timber
Tutorials/exercises - 16 pages - Business strategy
This document is a comprehensive analysis of 3 country potentials in terms of international trade globally, and specifically in the timber and gas markets.
Corporate Strategy, Pernod Ricard : analysis and scenarios
Case study - 11 pages - Business strategy
In this case study, we will discuss and try to understand how the French group Pernod-Ricard is evolving in its global environment but also inside the group itself. They are the 2nd world liquor distributor; therefore, we will take into account their strengths but also potential weaknesses and...
The different types of business strategies
Course material - 7 pages - Business strategy
Business strategy is to set long-term objectives and a direction to follow. It is aimed at creating value, sustainability and profitability. Business strategy results in inspiring actions to all departments, allocating resources to reach them and impacting the organization of the company. To do...
Internationalization and entry modes
Course material - 4 pages - Business strategy
The liability of foreignness (LOF) is the "natural" disadvantage a foreign company has compared to local competitors on a local market. The LOF arises from the unfamiliarity, relational, and discriminatory hazards that foreign firms face over and above those faced by local firms in the host...
Country market studies
Course material - 4 pages - Business strategy
Knowing why firms go global is only part of the battle, you also need to know where to go. Imagine that you lead a company in the United States, and are responsible for deciding which three countries to enter. First, what types of countries would you choose? What criteria would you use to make...
Strategic study of the Total Group
Case study - 8 pages - Business strategy
The energy market is one of the largest in the world. Indeed, energy in all its forms is essential for humans and their survival. Thanks to energy, men can eat, heat and bathe themselves, thus meeting so-called essential needs. On a daily basis, humans use many forms of energy, solar power, wind...
Promotion and career management - A Harvard Business Case
Case study - 3 pages - Business strategy
First and foremost, Boulos is an elitist: he is a self-made man by starting from the bottom to reach high-ranked social hierarchy. He does his best to improve everything he is undertaking and mainly overtaking his counterparts. This ambitious mind-spirit dates to his childhood. By regarding...
Nestlé Strategic Analysis
Case study - 3 pages - Business strategy
Nestlé is a Swiss multinational company that operates in the food industry and was founded by Henri Nestlé, a Swiss pharmacist, in 1857. While the founder's basic idea was to produce powdered milk that could help mothers who could not breastfeed to feed their newborns, it now specializes in...
Strategic study of the Renault-Nissan alliance
Case study - 3 pages - Business strategy
In 1999, the chairmen of Renault and Nissan, L. Schweitzer and Y. Hanawa, signed an agreement to link their two companies. Renault purchased 36% of the capital of the Japanese company and 100% of its financial subsidiaries in Europe. This alliance has experienced strong growth, which has enabled...
Strategic Analysis - Meta, the new name of the Facebook Group
Case study - 4 pages - Business strategy
Meta as a metamorphosis, but also as a metaverse: that's it, it's done. Facebook has just changed its corporate name. Recently announced during Connect 2021, which took place on October 28, the blue logo platform formalized its mutation. During this media event, Mark Zuckerberg, CEO of...
The Lego Group strategy
Case study - 12 pages - Business strategy
LEGO is an international group founded in 1932 in Denmark. Under the legal form of a Société Anonyme, the LEGO Group was created by Ole Kirk Christiansen. This toy company takes its name from its founder, who was inspired by his native language (Danish) from the term "leg godt" which means "play...
The Accor Group Strategy
Case study - 12 pages - Business strategy
Accor, a group widely recognised in France for its presence in the hotel market. Accor has a wide variety of brands with different market positioning. The group's subsidiaries can thus be separated into 4 categories: - The "Luxury" category with the following brands: Raffles, Orient Express,...
Pellenc company strategy - SWOT analysis, Porter's 5 forces, BCG Matrix, and McKinsey Matrix
Case study - 6 pages - Business strategy
Pellenc company was founded in 1973 by Roger Pellenc and Jean-Paul Motte in France. Its head office is in Pertuis, in the Vaucluse. In 2018, its turnover amounted to more than 140 million euros. This figure also is constantly changing, and the company has declared its target of 450 million euros...
The Impact of the Demand Planning Process on the Company's Performance
Case study - 17 pages - Business strategy
All manufacturing organizations across all industries face a common problem of balancing supply and demand. This problem is further accentuated in the context of fast-moving consumer goods organizations due to the high demand for product availability. With much research on solving this problem,...
Store Check Competitors and Competitive Offers on The Market of Chocolate
Case study - 3 pages - Business strategy
There are many existing brands in our chocolate market. We will therefore mainly take the best-known ones: - Nestlé - Lindt - Milka - Ferrero rocher - Kinder - Poulain - Côte d'or - Monbana - Leading brands (marque repère) in the French supermarkets (Tablette d'Or, Délisse…)
Outsourcing: the success keys
Practical guide - 5 pages - Business strategy
Outsourcing has become one of the most strategic tools commonly used in the corporate world. Being a fairly new strategy, many do not yet know how to apply it effectively. Indeed, most companies using this tool have only seen the tip of the iceberg and venture into an area they do not know and do...
