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25 Jan 2021
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ATB - Digital disruption in the parking meter industry

Case study - 3 pages - Business strategy

This case study aims to show the effects and impacts of a disruptive innovation in the market. In this practical case ATB is a leading and dominant company in the parking meter market. For more than 30 years, the company has specialized in the manufacture and distribution of parking meters for...

19 Sep 2020
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Critical analysis of ExxonMobil and British Petroleum

Case study - 12 pages - Business strategy

ExxonMobil is an American multinational, with its corporate headquarters in the city of Irving in the state of Texas. It is considered a leader in the industry of energy and petrochemicals in all its fundamental characteristics, they operate facilities: managing all processes from manufacturing...

17 Aug 2020

Operationnel decision making

Case study - 10 pages - Business strategy

The present report will present a critical valuation of the importance and strategic contribution of the operations cycle and function and especially highlight the organisational capabilities developed by the company but also its capacity to identify decision making uncertainties and to reduce...

04 Aug 2020
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Example of a questionnaire: Gamebuino and AADALIE

Case study - 19 pages - Business strategy

The survey is made up of 19 questions, and these fall into the following categories: 1. Questions 1 to 3: demographics and education properties of the sample. 2. Questions 4 to 8: the sample's IT use and familiarity with coding. 3. Questions 9 to 12: gaming habits and platforms of choice for...

29 Jul 2020
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PESTEL Analysis - Nike - published: 29/07/2020

Case study - 6 pages - Business strategy

Nike is an American brand that is now known throughout the world and is legally run by a limited company. This brand was created by two businessmen, Philip Knight and Bill Bowerman. It specialises in the innovation, manufacture and sale of sports equipment, clothing and mainly shoes. With a total...

15 Jun 2020
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Business Plan for a Coffee Shop in Morocco - Agora Coffee Shop

Business plan - 7 pages - Business strategy

The business we propose is called 'AGORA Coffee Shop'. In our opinion, a coffee shop is not only a place of entertainment, it can also be a crossroad where people (students, professors, professionals, ...) can share ideas or debate on actual phenomenons. Therefore, inside the coffee we...

15 Jun 2020
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Marketing Research Methodology - The case of the Fair Phone

Case study - 45 pages - Business strategy

We are running a study about the Fair phone and its relevance in the French Market. We are going to analyse the consumers' minds and perception about this type of product ecologically and ethically responsible. With this first analysis, we will highlight the perceived advantages and...

03 Feb 2020

Sri Lanka, economic analysis of an emerging country

Case study - 8 pages - Business strategy

With more than 21 million inhabitants, Sri Lanka is an emerging country, with high-growth rates during last years. The key economic forecasts are good, with a positive and moderate inflation. However, debt risks remain real with a current account negative since 2011 and which should be negative...

27 Jan 2020

The Wetherspoon Company

Case study - 11 pages - Business strategy

JD Wetherspoon is a national chain of public houses, bars and hotels across the United Kingdom and Ireland. It was founded in 1979 in Muswell Hill, North London. The document is a financial analysis based on the company. It answers several questions which include investment, profitability, and...

27 Jan 2020

Tourism attractions in Paris

Case study - 2 pages - Business strategy

As the fifth most visited city in the world in 2016, Paris attracts people from all other the world. The 2.9 million of French and foreign tourists generated more than 160 billion euros in 2017, which represents 7.2% of the GDP. This sector is a real motor for the growth, as its revenues...

27 Jan 2020

Business strategy in hospitality and tourism - The Ritz-Carlton group

Case study - 11 pages - Business strategy

The Ritz-Carlton group is an international high standard hospitality group which benefits from a strong brand and is the symbol of lux palace. Its strategy so far consisted of a good implementation, especially in the United States, Europe and the Gulf. On a most recent period, implementation...

23 Jan 2020

Business Ethics and Social Responsibility

Case study - 14 pages - Business strategy

The document consists of three assignments which depend on the paper. The first assignment is to discuss a paper written by Dirk Lindebaum, Deanna Geddes & Yannis Gabriel, under the title 'Moral Emotions and Ethics in Organizations: Introduction to the Special Issue', published in the...

15 Jan 2020

Acquisition of LinkedIn by Microsoft

Case study - 4 pages - Business strategy

This paper presents and analyze the acquisition of LinkedIn by Microsoft is the result of a USD 26.2 billion merger operation which resulted in the acquisition of all the data but also all the human resources of LinkedIn by Microsoft.

26 Nov 2019
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Assess the Online sales of fresh products in China - The case study of fresh products application (Freshippo)

Essay - 4 pages - Business strategy

With the popularity of the internet and the development of e-business, an increasing number of consumers tend to shop online. Fresh agricultural products also need to grasp this opportunity as there is a large potential market on the internet.

07 Nov 2019
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Brexit Analysis

Case study - 5 pages - Business strategy

The UK has always had a tumultuous relationship with the European Union, seeds of Britain's dissent can be traced all the way back to the EEC the precursor to the modern-day EU. Following WWII EEC was set up with the intent of bolstering trade relationships within Europe based on the...

11 Aug 2019
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Carrefour's logistics strategy

Case study - 9 pages - Business strategy

The term strategy comes from the Greek -statos-, having as meaning -army- with -agen- which means -to drive-, and then from the Italian -strategia-. It is usual to associate this term strategy with an exclusive approach undertaken by the General Management of any company. There are many, and...

05 Aug 2017
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New product report of SOOTHE Inc.

Case study - 7 pages - Business strategy

SOOTH Inc is an American company that is specialized in the massage therapy business. This new product management report indicates the extent to which this company can increase its profitability and gain a competitive advantage if it penetrates the new Markets of Asia, Middle East and Europe. Two...

05 Aug 2017
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Megacorp's Crane Manufacturing company (CMC) operations analysis

Essay - 7 pages - Business strategy

Megacorp's CMC manufactures cranes which can be used for different factory and process line operations in various factories. They manufacture small and large cranes which are able to hoist different rectangular containers. For fifty years, the company has been relatively successful in the...

05 Apr 2017
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Organizational behavior - Payment as motivation

Essay - 3 pages - Business strategy

Motivation, which can be defined as a psychological feature that drives an individual to act toward desirous goals, is a major topic of organizational behavior. With the increasing importance of work efficiency, more managers start to realize the existing issue of employee motivation. According...

22 Nov 2016
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Ford Motor Company versus Subaru of America

Case study - 7 pages - Business strategy

When asked the question, "Who are the most profitable corporations in the world?" Ideas that come to mind may be pharmaceutical companies, banks, oil manufacturers, airlines, software companies, real estate corporations, but what about automobile manufacturers? The automobile sector for the US is...

06 Sep 2016
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The success and strategy of Dell Computer

Essay - 4 pages - Business strategy

Dell Computer, founded in 1984 by Michael Dell, has experienced major international growth in recent years, and it continues to expand. The business model of the company is unique in that it was the first company to build computers and sell them directly to consumers, cutting away the middleman....

22 Mar 2016
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Product mix: Head and Shoulder shampoo

Case study - 2 pages - Business strategy

Head and Shoulder shampoo is one of the brands of Procter and Gamble Company, which has a wide range of products. The company is a top notch in its field dealing with care and hygiene products aiming different market groups. The company has a well spread out product mix. In this regard the...

21 Mar 2016
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The concept scoring matrix

Essay - 2 pages - Business strategy

The selection process for new products involves the first stage of concept screening and a second stage which entails concept scoring. Screening is normally quick and approximately evaluates different alternatives so as to remain with a few viable ones for scoring. The concept scoring solves the...

21 Mar 2016
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Analysis of the investment environment of UK with regard to the Nelly Capital business

Essay - 6 pages - Business strategy

Traditionally, the investment climate in a country or in the world refers to the prevailing financial and economic conditions that affect the investors in a place. In this case, an investor is an individual or institution that is willing to lend money to an operating business in order to get a...

21 Mar 2016
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Effects of piracy on cruise ships' business

Essay - 1 pages - Business strategy

Smooth Sailing, a private cruise ship company, has seen a decline in performance due to an increased presence of pirates in the area in which it cruises. This has contributed significantly to the decline of its overall sales value and presently it has seen a decline of about 30 percent of its...

03 Mar 2016
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Customer value creation: The case of Beats Electronics

Case study - 3 pages - Business strategy

Value creation is one of the core aspects of any firm as it is linked to shareholder value. It is important to care about the manner in which customers place value in the brand. Customer perceptions of value are often unclear which creates a wide opportunity for companies to tap into. This...

08 Feb 2016
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Information technology benefits in e-supply chain coordination

Essay - 4 pages - Business strategy

Information technology (IT) has enhanced Improvement of the customers' services. Fast services to the customers get enhanced resulting to customers' satisfactions leading to more sales thus high profit. IT reduces the time cycle right from the acquisition of the inventories to the distribution...

14 Oct 2015
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Strategic planning at United Parcel Service

Case study - 3 pages - Business strategy

This case is about strategic planning at United Parcel Service (UPS). UPS was created by Jim Casey in 1907. The company is the world's largest package-delivery company and a leading global provider of specialized transportation and logistic services. The aim of the company, focused on efficiency...

16 Sep 2015
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Implementing POS System

Essay - 2 pages - Business strategy

Finish Line is a small bar with a big problem. Mr. Prescott is losing more money than making in sales each month, due to employee theft. Over pouring, over/undercharging, run a tab without a credit card, giving away to customers and drinking on the job are stealing, intentional or not.

16 Sep 2015
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Corporate investment banking : Barclays bank group

Case study - 2 pages - Business strategy

Multinational companies have looked to improve their products and come up with the best strategies in order to compete with other companies. One of the main aspects that the multinational companies look to improve is the innovative strategies and the best methods that can transform and change the...