Consult more than 14129 documents with no limitation. our subscription options

Business strategy

Filtrer par :

See all documents

1540 results

31 Dec 2010
doc

Twingo by Renault, in Japan: A case study

Thesis - 8 pages - Business strategy

Launching a product in a foreign market requires thorough knowledge of that market. The objective is to introduce the Renault Twingo in the Japanese market. Such a venture cannot be successful without rationally assessing the strengths and weaknesses of the product compared to competitors, the...

31 Dec 2010
doc

Cosmetic strategy for the European market

Case study - 8 pages - Business strategy

The Europeans are big consumers of cosmetics and they are concerned about their well being and appearance. The cult of beauty is a part of European culture. In this document, the differences in cosmetic spa and the strategy of creating cosmetics Cinq Mondes will be discussed. This...

31 Dec 2010
doc

French cosmetics in the United States

Thesis - 60 pages - Business strategy

The establishment of new French cosmetic companies in the United States is an interesting topic to discuss in the current scenario. For many years, France and its beauty products in particular have always enjoyed a good reputation across the Atlantic that allowed young French companies to achieve...

31 Dec 2010
doc

Internationalization strategy of the Accor group

Thesis - 25 pages - Business strategy

Accor is one of the major French groups to have an international base, and is distinguished by a remarkable internationalization strategy. The main ambition is to ensure the continued growth of the business and ensure its sustainability. What then are the strengths and weaknesses of Accor...

31 Dec 2010
doc

Case study: Zara

Case study - 5 pages - Business strategy

Created in 1975, Zara is now the third largest company in the world of ready-to-wear garments. The idea of the Spanish designer, Amancio Ortega, was to sell designs copied from luxury clothes at half the price. The latter is now a billionaire and the head of the holding company...

31 Dec 2010
doc

Strategy of penetration of a Chinese company on the African continent

Case study - 8 pages - Business strategy

This report is about the relationship between China and Africa. It seems obvious that this report will deal with the strategy of penetration of the Chinese company on the African continent. Why is this Chinese company interested in African markets, and the factors that encourage motivation in...

31 Dec 2010
doc

Dove: evolution of a brand

Thesis - 3 pages - Business strategy

Dove, a major market for hygiene and beauty, is part of the Unilever Group. As early as 1957, Dove was distinguished from its competitors, revolutionizing the brand in the medical world by launching a soap consisting of 25% moisturizer for sensitive skin. It defines it as, being...

31 Dec 2010
doc

Establishment of LVMH in China: A case study

Thesis - 22 pages - Business strategy

We chose to study the different modes of entry used by the world leader in luxury, LVMH, to enter the Chinese market to the extent that the subject has many interests. Indeed, China seems to have become a key market for the luxury sector, which is now present and developed in all countries....

31 Dec 2010
doc

Strategies of Ford

Case study - 5 pages - Business strategy

Introduction: Overall strategy: This involves the segmentation of production units by a firm outside its territory in areas that are favorable (labor, implementation cost, tax etc.) Automobile market: The automobile market is accountable for the birth and evolution of the...

31 Dec 2010
doc

Case study: EasyCruise

Case study - 21 pages - Business strategy

The Easy group began in November 1995, when Stelios Haji-Ioannou (the serial entrepreneur as he likes to call himself) decided to create (he is the son of a Greek shipping magnate) an airline based on low prices through massive reductions in costs (small airports, hotlines, e-tickets, no...

31 Dec 2010
doc

E-business - Analysis of iTunes

Thesis - 5 pages - Business strategy

iTunes Store is the leading platform of digital music sales since its launch on April 28, 2003 with three billion song downloads. Basically named iTunes Music Store, this online digital media store has expanded its original catalog to include videos and films, books, multimedia, games,...

31 Dec 2010
doc

The merger/acquisition of Air France-KLM

Thesis - 30 pages - Business strategy

The merger responds to a careful consideration of development opportunities. It must be justified by the creation of value. Air France and KLM agreed to merge in order to make a synergy primarily economic in nature. Indeed, the synergies in economy, business, by increasing their sizes, including...

31 Dec 2010
doc

Analysis: Failure of Carrefour in Mexico

Thesis - 11 pages - Business strategy

In 1994, Carrefour opened its first store in Mexico. A little over ten years later, the largest French retail brand announced its withdrawal from the country. While the implementation was very successful in other Latin American countries such as Brazil, and Argentina, the company failed in...

31 Dec 2010
doc

Adapting Planet Reebok advertisements to suit Europe (2006)

Case study - 5 pages - Business strategy

Contextualizing The sports brand Reebok operates in a highly competitive market. Although the number of competitors is limited (Nike, Adidas and s few other national brands), the battle rages on, especially in terms of marketing communication. Each brand is vying to get the...

31 Dec 2010
doc

The establishment of 'Le Pain Quotidien ' in New York

Thesis - 13 pages - Business strategy

In the late 1980s, Alain Coumont, a Belgian chef, revolutionized the concept of the bakery with ‘Le Pain quotidien'. It is a place where you can find all kinds of organic products including different varieties of bread, which the customer may take away or eat, in a friendly atmosphere around...

31 Dec 2010
doc

Strategy and organization of the Ford group

Thesis - 14 pages - Business strategy

While developing a strategy, a company no longer considers each supplier, customer or competitor as enemies who will undermine its immediate benefits. Automakers around the world now share this vision, which is why they have completely changed the nature of their relationships with their...

31 Dec 2010
doc

Exporting Mandrin beer to Canada

Case study - 5 pages - Business strategy

For this export project, we chose a product from the Grenoble region: Mandrin beer. Mandrin beer is a Limited Liability Company (LLC) that is based in Isère and whose specialty is manufacturing beer - nut, fir and blonde. This young company is growing in this region and exporting...

31 Dec 2010
doc

Strategic analysis of Ryanair

Thesis - 20 pages - Business strategy

Studying and understanding the strategy of a firm, is an analysis of both the internal as well as external influences on the company. Indeed, all elements present around the company have an influence on its activities and its strategic choices. Thus, it is essential to study the market as a whole...

31 Dec 2010
doc

Strategy analysis of Johnson & Johnson

Thesis - 8 pages - Business strategy

The world's leading manufacturer of medical equipment, Johnson and Johnson Company, is "the number one leader"= of health care, covering three segments: pharmaceuticals, medical products and equipment and consumer products. The group also owns more than 195 institutions operating in 51...

31 Dec 2010
doc

De Beers: A Study of Strategic Marketing

Case study - 8 pages - Business strategy

The diamond industry has built its enduring benefit by being present in major countries worldwide with a homogeneous offer. In global industries, competition in a country depends on the competition taking place in another country; the competitive advantages are transferable from one country to...

31 Dec 2010
doc

Multi-field approaches of the company: Strategy of Adidas

Thesis - 16 pages - Business strategy

The choice of the international group Adidas has imposed itself. Indeed, we wanted to get better acquainted with the sports market since it has steadily increased over the past years. It still represents a certain future and substantial market share in the market of sporting goods. The company's...

31 Dec 2010
doc

Strategic analysis of 3M

Thesis - 5 pages - Business strategy

The core business of 3M is the production of adhesive tape. However this activity subsequently declined because of various factors including packaging, health, industry and transportation. It is through the acquisition of the production technology of 3M abrasives that it was subsequently able to...

31 Dec 2010
doc

The Lacoste group

Case study - 5 pages - Business strategy

Born in 1930, Lacoste, the famous crocodile brand, continues to conquer new market shares. Its founder, Rene Lacoste followed the development of the enterprise step by step, from the mere creation of a shirt of stitched mesh that became famous, to the mass production of a range of sportswear...

31 Dec 2010
doc

The launching of the iTunes Music Store

Thesis - 7 pages - Business strategy

The iTunes Music Store (iTMS) created by Apple, which provides legal digital music downloads, revolutionized the music market through its MP3 technology. Since its launch, the success of iTMS continues to be confirmed by a large number of downloads on the online store. In February 2006 alone,...

31 Dec 2010
doc

Marketing study of an airline company (Southwest Airlines)

Case study - 1 pages - Business strategy

The Southwest Airlines was created on June 18, 1971 and today, has over 31,000 employees who operate 3,000 flights per day. At the end of 2003, the company recorded its 31st year of profitability. In 1989, it reached the status of a major rating company when it exceeded the...

31 Dec 2010
doc

Nivea For Men 'Summer Look'

Thesis - 4 pages - Business strategy

Today, metro sexuality is a trend gradually gaining momentum in our society. Men are not afraid to push open the door of a perfume shop to buy their shower gel or scented balm or moisturizing aftershave! The most audacious ones even dare to buy the anti-wrinkle masks or self-tanner and because...

30 Dec 2010
doc

The creation of Limited Liability Companies (LLC) in United States

Case study - 2 pages - Business strategy

'The General Partnership' is an oral or written contract between two individuals or partners who are in collaboration with for a particular case. There are no legal formalities involved. By signing this contract, the partners assume personal responsibility in case things go wrong. They...

30 Dec 2010
doc

Nike: A case study (2006)

Essay - 10 pages - Business strategy

Nike is a brand of sportswear that originated in the United States and is now a globally recognized brand, probably the best known. The brand owes its success to Philip Knight and Bill Bowerman, co-founders of Nike; today, the brand is a multinational company with a turnover exceeding 10 billion...

30 Dec 2010
doc

An analysis of the Cartier group (2006)

Thesis - 8 pages - Business strategy

Cartier operates in an oligopolistic market. Thus, there are several suppliers available for the buyers. Moreover, this market targets clients by offering very specific products within a certain image that most of the other CSP cannot afford. Alain Dominique Perrin turned Cartier into a luxury...

30 Dec 2010
doc

An overview of the Kronenbourg Brewery

Thesis - 25 pages - Business strategy

With over 8 million hectoliters sold per year and nearly 32% of the market shares, ‘Brasseries Kronenbourg' or the Kronenbourg Brewery occupies the leading position in the beer sector in France and plays a pivotal role globally. We decided to study the mode of operation followed by...