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02 Dec 2010

Negotiation in Germany

Case study - 3 pages - Business strategy

The Germans are good businessmen and known to be very organized. They aim to be perfectionists, are ambitious and competitive. They have a great understanding of power and know how to use it in negotiations. The German approach to negotiation is slow, logical and analytical. They...

02 Dec 2010

The TNT Group and its Sustainable Development: Strategy and Financial Analysis

Thesis - 55 pages - Business strategy

For many years, TNT has been communicating actively about social values and its social commitments, and neglecting to talk about its trade and transportation. Thus, the group seems to incorporate the concept of sustainable development in its business fundamentals. However, is this just a desire...

01 Dec 2010

Strategic Analysis and Financial Results of Group TNT

Case study - 4 pages - Business strategy

TNT provides businesses and consumers a wide range of differentiated services in two sectors. First, the company offers its services in the area of mail through its TNT Post Company. The group also offers its services in the field of express delivery of parcels and documents via TNT Express....

30 Nov 2010

Strategy adopted by Hermes

Case study - 2 pages - Business strategy

An international player in the luxury sector, Hermes has stuck to its name since its start in 1837. The strong identity of Hermes gives this unique brand recognition for world reference. It is clear that the branding used by Hermes is for a range of products. Indeed, Hermes offers unique...

30 Nov 2010

Strategy of growth of Hermes

Thesis - 2 pages - Business strategy

The strategy of Hermes is based on a relatively intense growth strategy. Indeed, Hermes uses 5 of the 8 existing growth strategies, in seeking to expand into new markets. Hermes has a strategy of globalization (and if necessary, carries out small adjustments to its plan, but does not alter the...

30 Nov 2010

Nespresso and its information system - E-business

Thesis - 15 pages - Business strategy

The company was founded by Nespresso Nestle Group in 1986 with the aim of offering its customers quality coffee products. Since then, the company has continued to develop a selective distribution system and manage its brand based on luxury. The company catered to the popular concept of...

30 Nov 2010

Privatization in Russia

Case study - 5 pages - Business strategy

Privatization is at the heart of structural reforms for the primary purpose of changing the structures of corporate governance in order to get them to behave efficiently and ensure their future on a long-term competitive basis [1] . Privatization in Russia was taken...

30 Nov 2010

To do business in Russia

Case study - 5 pages - Business strategy

Business in Russia is organized by the clan system. This means that the Russian contractor engaged in this activity in Russia, is required to follow the moral standards (be responsible, honest, keep his word etc; this includes customer/supplier relationships) with his partners in the business,...

30 Nov 2010

The Uppsala model: E-business and strategies of internationalization of the firms

Case study - 8 pages - Business strategy

Electronic commerce is something new that substantially disrupts the process of the internationalization of enterprises. Today, the Internet is an integrated market of nearly 100 million consumers who can act, interact, and consume. Therefore, this phenomenon places the consumer at the heart of...

24 Nov 2010

Ikea strategies in the marketplace

Thesis - 3 pages - Business strategy

IKEA was founded in the late 1940s by Ingvar Kamprad, an entrepreneur from Sweden, who hit upon the idea to offer home furnishing products of good function and design at much lower prices than competitors by using simple cost-cutting solutions that did not affect the quality of products. ...

24 Nov 2010

Consequences of PPR's acquisition of Puma

Thesis - 12 pages - Business strategy

We will study and analyze the acquisition by PPR group of German sporting goods company Puma which was finalized in August 2007. We will discuss the following issues and concerns: -Who are these groups? What are their core businesses? -What reasons led to the takeover? What...

24 Nov 2010

Risk management in the supply chain

Case study - 3 pages - Business strategy

Risk management has become a strategic issue for companies since the early 90s. Risk management involves being able to control risks, or at least prevent them. The main objectives behind this process are: increasing the competitiveness of a company, and reducing the company's...

24 Nov 2010

The strategic analysis of Chupa Chups lollipops

Thesis - 35 pages - Business strategy

Who among us has not tasted a lollipop from the famous global company Chupa Chups? Strawberry, vanilla, caramel, cola, yogurt ... so many flavors offered by Chupa Chups, affording us delectable pleasure. We will briefly present the company Chupa Chups, as this topic is already well...

24 Nov 2010

Strategic analysis of the L'Oreal group

Thesis - 32 pages - Business strategy

The cosmetics market is one of the biggest markets with technology.It creates a net turnover of 6 per year, 543 billion euros in France and is one of the largest markets in the world. The figure seems impressive; it merely reflects the enthusiasm and buying of more and more beauty products by...

24 Nov 2010

Strategic study of Thomson

Case study - 5 pages - Business strategy

1)Historical background The company of Thomson was created in 1883 thanks to an alliance between Elihu Thomson and Edwin Houston. They got together to form a powerful company based in the United States. Over the years, the company has experienced several mergers and acquisitions...

24 Nov 2010

Strategic analysis of the McDonald's company

Thesis - 30 pages - Business strategy

McDonald's represents a turnover of 22 billion Euros, and employs more than 450,000 people worldwide. Founded in 1940, this company has become the symbol of fast food. The brand has over 31 000 restaurants and franchises in 121 countries For years, McDonald's has chosen a business...

23 Nov 2010

Ipod and the renewal of APPLE

Thesis - 22 pages - Business strategy

In 2001, Apple launched its revolutionary product: the iPod, a jewel of technology, which will give rise to a new market; that of the numerical walkman with a hard disk. A forerunner in its field, Apple has always been an innovative firm. Its progress was, for a long time,...

23 Nov 2010

Case study Renault Nissan

Case study - 20 pages - Business strategy

This study will consist of three parts: The theoretical part will include the reasons why companies decide to merge. The second part briefly presents Renault (in its current context) and its alliance with Nissan. Finally, the third part may respond to questions from the study: Is the development...

23 Nov 2010

The absorption of Lucent by Alcatel (2006)

Thesis - 5 pages - Business strategy

Introduction For a Master CCA especially for the current tax-merger, we must prepare a detailed report that reflects a tax, accounting and legal perspectives on merger or on absorption. We chose to examine the case of Lucent and Alcatel. Alcatel acquired Lucent at the end of 2006....

23 Nov 2010

Analysis of Brand Building by Dove

Case study - 7 pages - Business strategy

The choice of the slogan on the Dove campaign, "For every beauty", is an original and relevant one. The advertisement itself is original and appeals to common women. Its goal is to not only convince potential customers, but also to develop some trust between the brand and its target. ...

23 Nov 2010

The case of TATA motors: How a multinational corporation resulting from an emergent country managed to compete with the traditional companies of the car market.

Thesis - 26 pages - Business strategy

The Tata conglomerate is now the oldest company in India and represents over 93 companies with more than 289,500 employees worldwide, with a turnover of more than $28 billion and a market capitalization of 77.5 billion dollars (recorded as per January 2008). This group is one of the most...

23 Nov 2010

The acquisition of Motel6 by the Accor group

Thesis - 3 pages - Business strategy

This study deals with scenario of an acquisition by the Accor group of hotels and services of the American hotel chain Motel6. This case study highlights the motivations behind a strategic acquisition, of the various difficulties that may arise before any actions that can...

23 Nov 2010

Strategic analysis - the Accor group and the acquisition of the American chain of hotel Motel6

Thesis - 3 pages - Business strategy

This document, discusses the situation of a large group (Accor hotels and services) that wishes to acquire a new company (the American hotel chain Motel6). The study highlights the strategic motives of an acquisition, the various difficulties that may arise, and the actions that...

23 Nov 2010

International strategy of the Chinese manufacturer of Lenovo computers

Case study - 4 pages - Business strategy

Using the concept of diamond model, we can define the national advantages that Lenovo drew from its presence in China as follows: Specific conditions After a long isolation, the whole nation seemed to want to show the world its ability to adapt and prosper in the global economy....

23 Nov 2010

Fuji film: Analysis and strategy

Case study - 16 pages - Business strategy

Fujifilm I & I (Imaging & Information) is an international Japanese company, established in 1934, which manufactures films and cameras. In a recent survey published in a Japanese business daily, the company was ranked the first in Japan. The group has leading technology, which...

23 Nov 2010

Coca Cola vs. Pepsi: Analysis and Comparison of Strategies (2008)

Case study - 12 pages - Business strategy

In the course of making a suitable strategy, we had to make a strategic analysis of both the companies. We chose a recurring theme that may seem that it concerns us directly, the cola market.It seemed interesting to take the two protagonists of the cola market, two companies with very different...

23 Nov 2010

Strategic analysis of Microsoft France

Thesis - 7 pages - Business strategy

Today, the market share for Windows is 93% of the number of positions in the world, against 4% for Mac OS or Linux 1%. The Microsoft group, which sells the Windows operating system is the group known in the global market for computer software. Thus we will examine the strategy of this global...

23 Nov 2010

Internationalization Strategies of Wal-Mart and Tesco

Case study - 11 pages - Business strategy

We will look at the strategies implemented by the companies Wal-Mart and Tesco, in order to internationalize their brand. To analyze the strategies, we will look at the various markets chosen abroad, the processes, the rate/rhythm and the speed of establishment of these two firms internationally,...

23 Nov 2010

The Evolution and Expansion of Nestle - published: 23/11/2010

Case study - 8 pages - Business strategy

In 1866, the Swiss chemist Henri Nestle invented powdered milk for feeding newborns, who could not be nursed by their mothers. He sold his formula in 1867, thus laying the groundwork for the start of a major company called Nestle. Over time, the company has diversified its range of products,...

23 Nov 2010

Air France: The group and its strategy

Case study - 4 pages - Business strategy

“I do not want to discourage you from investing in the airlines one day - quite the contrary - but it is true that when prosperous margins remain low, the average net result of our industry generally does not rise more than that of a 2% turnover.” Jean Cyril Spinetta,...