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22 Nov 2010
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Market research: 'Amazon' from Hermes (2009)

Essay - 22 pages - Services marketing

"A scent is like a mirror of personality. We want to be different and individualistic. Scent is like a dress that reflects the personality of the person who wears the fragrance. This is a signature scent. A perfume is made of both good and bad odors. It is a balance of doses that...

21 Nov 2010
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How can Unilever adapt its marketing policy to effectively counter price rise?

Thesis - 42 pages - Services marketing

My objective in pursuing a graduate course in a food company was to study the function of trade on a circuit outside home for a period of four months. Keen on studying a company policy different from those I has encountered during my previous experiences in the field of retail, my choice was...

20 Nov 2010
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Case Analysis: Absolut Vodka - Managing Marketing Communications

Thesis - 5 pages - Services marketing

Much of Absolut's success can be attributed to chief executive Roux's marketing astuteness as he defied conditional marketing research data and transformed the adversarial environment into an opportunity. Similarly, what was an odd shaped bottle became Absolut's distinctive appeal and...

19 Nov 2010
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International customer behavior: How mp3 industries created and developed a new market?

Thesis - 26 pages - Services marketing

We prefer to study the MP3 player market as it is a novel and fast growing one. Flourished in 2004, the MP3 player replaced the old devices like walkman and disc man, thanks to the technological developments. In 1998, an unfamiliar brand introduced the first MP3 player and it was only in 2001...

19 Nov 2010
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Heineken marketing strategy and communication mix

Thesis - 20 pages - Services marketing

In the Irish market, the beer industry is very important. Beer consumption is a way of life for the Irish people. Few international companies share the market. The most famous is Guinness. In order to stay strong in this competitive market and to maintain or gain market shares and also to...

19 Nov 2010
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Sustainable Luxury

Thesis - 13 pages - Services marketing

Until now, people have been familiar with the bio yoghurts and the bio vegetables but today it is for the luxury industry to become eco-friendly and ethical. Some big groups and companies of the sector have begun to make progress in this growing market. More than ever, the notion of the respect...

09 Nov 2010
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Do brands suffering from the effects of aging could ever hope to find a second life?

Thesis - 64 pages - Services marketing

Invisible, imperceptible, disquieting, time has now become a dominant concern in our societies. The fact is that the Human remains powerless to time. So the time has become both enemy and absolute covetousness; its control, a priceless Grail. Human is subject to time, he is forced to be subjected...

08 Oct 2010
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How to deal with counterfeiting : North Korean counterfeiting of U.S. currency ?

Market study - 6 pages - Services marketing

Counterfeiting is the fact to reproduce or imitate something without being allowed. Today, counterfeiting means bad quality products in people's mind. Nowadays, all industrial markets are touched by this phenomenon : music, clothes, luxury, accessories… Moreover, counterfeiting is...

08 Oct 2010
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The information technology system of the company Spreadshirt.net

Case study - 7 pages - Services marketing

Spreadshirt.net is the new website on the block which allows the creation of shirts, apparel and personalized items (mugs, aprons, bags, etc) according to consumer tatses. It is a German company and has received several prizes for its innovative business idea. In 2004, the group won The Hewlett...

06 Oct 2010
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International consumer behavior

Course material - 8 pages - Services marketing

The function of this product is to limit the evaporation for up to 12 hours and also, avoid redness, moisturizes and irritations of the eyes. It's a new lubricant with an exclusive natural formula. This oil repairs the daily attacks and restore the natural protection on the eye (avoiding the...

04 Oct 2010
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What will be the effect of the global recession on consumer buying behaviour?

Thesis - 6 pages - Services marketing

Abstract The purpose of this essay is to examine the possible effect of the global recession on customer behaviour. Many industries have been hit hard by the recession, but this paper attempts to take a different stance by focusing on how certain products are flourishing because of changes in...

29 Sep 2010
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A&W Root Beer in the United Kingdom's Market

Market study - 26 pages - Services marketing

Through this assignment we will develop a marketing plan that will able A&W, the US Root Beer drink brand to enter the United Kingdom market. In fact, during the development, we will as a first step analyzing the brand in order to position the brand in its current market, and have a better idea...

29 Sep 2010
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Creating a subsidiary in Morocco Laduree

Case study - 10 pages - Services marketing

The market for delicatessen is very sought after today, and is appreciated by many. With high-end, refined products, with unique flavors, created with particular know-how, these products are popular with an increasingly demanding clientele, in search of perfection of novelty. Consumed in...

29 Sep 2010
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Internship report in Locatel France (2009)

Case study - 11 pages - Services marketing

As a second year student of the INSEEC business school, I had to do an internship during the three months of my summer period. I chose the company Locatel, located in Nanterre Prefecture in France. Locatel is the French and European leader in the integration of interactive multimedia solutions,...

29 Sep 2010
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Skype

Case study - 22 pages - Services marketing

This document is a case study of the software application company, Skype. We begin by presenting a quick overview of the company in order to get a better understanding of the company and to get to know more about the background of the company. The overview will help us gauge the direction...

29 Sep 2010
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The threat of identity theft in direct marketing - published: 29/09/2010

Essay - 5 pages - Services marketing

The digital world has become a household term, literary in all homes of the developed countries. Through the use of the internet the volume of transactions conducted online has increased a lot. Among the transactions conducted online are marketing and shopping. These transactions, not like other...

29 Sep 2010
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Strategic analysis - Yahoo case study

Case study - 13 pages - Services marketing

The underlying mission of Yahoo is to “connect people to their passions, their communities, and the world's knowledge.” To ensure this, Yahoo offers a broad and deep array of products and services to create unique and differentiated user experiences and consumer insights by...

29 Sep 2010
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Adaptation of Kellogg's Advertising Strategy for the Argentinian Market (2010)

Case study - 17 pages - Services marketing

The following report will analyze the British advert for Kellogg's Bran Flakes, which is endorsed by Chris Hoy, a triple Olympic champion in Beijing in 2008 (www.kelloggs.co.uk, 2009). The aim of this report is to take this advert and make alterations to it so that it can be used in the South...

29 Sep 2010
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Global business environment - Danone in China and in India

Case study - 5 pages - Services marketing

Today, many multinationals seek to expand their activities in the international market spurred by the growing trends of globalization. By investing substantially in foreign markets, they hope to establish themselves and gain market shares. This expansion of activities can only be undertaken...

29 Sep 2010
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Veuve Clicquot Ponsardin - When the 'Grande Dame' Enters the Chinese Market

Market study - 22 pages - Services marketing

In France, the famous luxury group LVMH (Louis Vuitton Moet&Hennessy) understood this problem early on in the process. In fact, since the early 90's, the group had begun its internationalization process since the early 90's: it is now a real pioneer in China thanks to its ability to identify the...

29 Sep 2010
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When Skype Enters the French Market...

Market study - 12 pages - Services marketing

Over the years, technology has made an amazing progresses. The computer equipment rate gets higher everyday and Internet has become an essential tool. With the globalization phenomenon, professionals have invaded the web, in order to enlarge the offer and to respond to a growing demand. With the...

29 Sep 2010
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When Advertising Rules Change... the Reebok Case

Case study - 8 pages - Services marketing

Since the mid eighties, companies have understood the importance of including marketing and communication in their strategies. Over the years and thanks to a globalization context, competition started to increase and firms had to justify their position on their respective markets. With...

29 Sep 2010
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Malongo's coffees

Case study - 12 pages - Services marketing

Back in 1934, Malongo coffees came into being in a small roasting shop in the heart of Nice. After the Second World War, the brand was launched on the radio.In 1980, the first cafés were opened in Cannes and Nice. In 1992, Jean-Pierre Blanc, the general manager of Malongo met Father Van...

29 Sep 2010
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Mattel faces its social and environmental responsabilities

Case study - 9 pages - Services marketing

Today's business organizations constantly face internal and external pressures in addressing their social and environmental responsibilities. Since the 1960s, the society has expressed growing expectations for more responsible management of companies through the incentive of the social...

29 Sep 2010
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An investigation into trade marketing practices by fast moving consumer goods manufacturers

Market study - 36 pages - Services marketing

In the current distribution process, retailers and manufacturers have to work together. This relationship has often been conflictive, but now is the time for collaboration. Indeed, looking at the different fields where suppliers and retailers have to work together, we can easily understand the...

29 Sep 2010
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Li and Fung: Case study

Case study - 5 pages - Services marketing

The Chinese company Li & Fung was created in the Guangzhou area in 1906. This is a family company founded by Fung Pak Liu, the grandfather of the actual director Victor Li. The first goal of Li & Fung when it had just been created was to act as a ‘broker': Fung, who was an...

29 Sep 2010
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Create a new tissue (Birth date: 11/27/1987)

Essay - 5 pages - Services marketing

Paper tissue has become a very common and ordinary product, and its use is very frequent. Moreover, a lot of different tissues have already been released, such as recyclable tissues, tissues with different smells etc. Now tissues are even used in ads, with companies offering designed packs to...

29 Sep 2010
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International marketing: The launch of an electric / hybrid car by a French car manufacturer in the US market.

Case study - 7 pages - Services marketing

During the vehicle exhibitions in Frankfurt in 2009, Renault, a French car constructor showed new electric concept cars. These cars are today, more than just concepts because Renault offers its customers a whole range of electric vehicles. This is the best way for Renault to offer a range of...

29 Sep 2010
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Reebok Case Study: "Reebok: In pursuit of Generation X"

Case study - 6 pages - Services marketing

Reebok is a large and technological footwear company founded more than 110 years ago. Reebok's history started in 1895 in the United Kingdom, and continued in the United States. It became an international company at the end of the 80s. Today, Reebok's products are sold in 170 countries. This...

29 Sep 2010
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Company analysis: The case of Red Bull

Case study - 4 pages - Services marketing

Nowadays, who doesn't know Red Bull? This firm is famous thanks to the unique taste of its drinks, its blue and silver cans and also the ingredients chosen for the drinks. This energy drink is composed of taurine which has bile of bulls; the current issue is that everybody doesn't really know...