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29 Sep 2010
doc

The Delignes case study

Essay - 17 pages - Business strategy

Delignes, a major telephonic equipment installation company, operates in a telephonic sector which has gone through enormous changes. Delignes has 40 agencies dealing with companies. Delignes acts as a distributor and installer. The agencies are managed by the Agency Director, who is...

29 Sep 2010
doc

Anita Roddick, entrepreneur, Body shop

Essay - 14 pages - Business strategy

The selection of a successful entrepreneur is easy. Corporate newspapers represent a huge list of names of founders or CEO's leading large companies and making high profits. It was interesting to identify what can be called an "atypical? entrepreneur. Atypical...

29 Sep 2010
doc

Presentation of the Dell firm

Case study - 25 pages - Business strategy

Dell Computer Corporation was created in 1984 by Michael Dell, from Austin University in Texas, with an investment of $1000 and the will to suppress intermediaries in the computer industry. In 1985, the company Dell launched its first computer, the Turbo, featuring the Intel 8088 processor. In...

29 Sep 2010
doc

The Strategy Analysis of Southwest Airlines Company

Case study - 10 pages - Business strategy

In 1996, Southwest Airlines was a successful and profitable low-cost airline company, operating in south-eastern US markets. After entering the Florida market, the company had to face certain strategic challenges. It was a big challenge to maintain the profitability while competing with all the...

29 Sep 2010
doc

Company Overview: Leroy Merlin DIY

Case study - 18 pages - Business strategy

Leroy Merlin sells “do-it-yourself products” in 13 different domains including painting, sanitary equipment, gardening, etc. The Leroy Merlin group is the sixth leading group in the world in this sector with an increase in turnover from 2654 million euros in 1998 to 4088 million euros...

29 Sep 2010
doc

Business strategy: How Dell Computer uses technology to gain competitive advantage and keep its leader position on the PC market ?

Case study - 22 pages - Business strategy

When Dell's CEO, Michael S. Dell and President, Kevin B. Rollins met in the fall of 2001, they were confident that the company was recovering from the global crash of personal computer (PC) sales. In fact, Dell is the master at selling PCs directly and bypassing middlemen and thus delivers...

29 Sep 2010
doc

The launch of a new product on the Algerian market (Sagem mobile phones)

Market study - 38 pages - Business strategy

This report mainly focuses on Algeria as an emerging market, mobile phone as a product and Sagem as a French company. This report includes a detailed study of the marketing strategy and the economic conditions in Algeria and also analysis of the product and the services that Sagem offers to...

29 Sep 2010
doc

Brand management - Land Rover North America

Case study - 12 pages - Business strategy

Range Rover of North America subsidiary opened its doors in 1987. In seven years, the firm had grown from a distributorship selling only one Land Rover model to a multi-product firm with three vehicles under the corporate brand. In 1992, the firm changed its name to Land Rover North America...

29 Sep 2010
doc

The Orange Development Strategy

Case study - 4 pages - Business strategy

The document gives insights into the history of the Orange Company, Orange's strategy, Presence of Orange in world and European markets and the impacts of the strategy adopted by Orange. Launched in April 1994, Orange was the fourth mobile phone operator on the British market. By the end...

19 Sep 2010
doc

Acquisition strategy specific to data centric applications and growth plans of EMC Corporation

Essay - 3 pages - Business strategy

EMC Corporation (NYSE: EMC), has adopted a strategy of selective acquisition along with its own plans of organic growth to consolidate its leadership position. Recent company activities and initiatives point towards this direction. Such a strategy is in sync with EMC's aim of becoming a leader in...

14 Sep 2010
doc

Starting a Jewellery business

Essay - 1 pages - Business strategy

Starting a Jewellery Business is both simple as well a complex process as it tests your creativity, selling skills, marketing ability, networking aptitudes as well as customer relationship skills. Jewellery has been one of the oldest and most enduring passions for the human civilization. ...

14 Sep 2010
doc

The key elements of effective nation branding strategies

Dissertation - 5 pages - Business strategy

This paper explores the various facets of nation branding and aims to bring out the key elements of an effective nation branding strategy. Although the terms “nation” and “country” are used interchangeably, one must remember that there is a distinction between country...

25 Aug 2010
doc

China: A cash cow for the European investors

Thesis - 5 pages - Business strategy

In today's world, where everyone's main goal is to make maximum profits, China is at the heart of the economic debate. It attracts more European investors than the United States and has become the sixth largest economy in the world. In addition to the excitement that drives the Chinese is the...

23 Aug 2010
doc

European brewing

Thesis - 2 pages - Business strategy

Growing concern about health issues. Increasing acceptance of low alcohol drinking. Some people will drink less beer. There will be an increase in the drinking of more wine than beer. This means that there will be a change in taste and in drinking habits. Some people will change from Ale to Lager...

18 Aug 2010
doc

The Black Hat conference

Thesis - 4 pages - Business strategy

Black Hat is a corporate event management and conference company which was established in 1997 by Jeff Moss. It is known for organizing a network of conferences and providing fresh perspectives on security and proprietary information. The company organizes several conferences throughout the world...

18 Aug 2010
doc

Case study of AXA assistance: Using computers at work

Thesis - 4 pages - Business strategy

This document describes the computerization process of the insurance company AXA and its dependence on computers for its everyday activities. I will begin by giving a brief look into the company, the need for computers and provide an insight on their websites. This document will focus on AXA, a...

12 Aug 2010
doc

Case study: Entrepreneurship

Thesis - 8 pages - Business strategy

This paper compares the main Entrepreneurial Trait theories with the profile of a successful entrepreneur: Mr Ian Robertson. Using qualitative methods, Mr Robertson's entrepreneurial characteristics are established, analyzed and weighed against the attributes discussed in entrepreneurial...

12 Aug 2010
doc

Competitive strategy and value creation in relationship marketing

Thesis - 5 pages - Business strategy

This paper considers how relationship marketing can be utilized in corporate strategy to facilitate value creation and increased customer satisfaction. The meaning of relationship marketing and the purpose of various relational frameworks such as the ‘relational spectrum', the...

12 Aug 2010
doc

Business strategy: Gnarly Digital

Thesis - 6 pages - Business strategy

In the beginning, Gnarly Digital focused on having the highest P/Q rating possible at a reasonable price to attract customers. We maintained a high price on our multi-featured cameras and a lower competitive price on our entry-level cameras. We offered an array of featured, more...

11 Aug 2010
doc

Singapore Airlines: Case analysis

Thesis - 2 pages - Business strategy

In the case of Singapore Airlines (SIA), the top management was confronted with the dilemma of whether investing in customers service innovation or trimming costs in an all-round way when the entire airline industry was compromised by 9/11 attacks. Among a host of service improvement plans such...

11 Aug 2010
doc

Snapple: Case analysis

Thesis - 2 pages - Business strategy

Quaker badly managed Snapple when it acquired the brand. It was wrong for Quaker to sell Snapple the same way as they sold Gatorade. Before the acquisition, Gatorade was positioned as a “lifestyle” brand and Snapple as a “fashion” brand (p.6). However, Quaker tried to increase...

10 Aug 2010
doc

Netflix review and business plan

Business plan - 3 pages - Business strategy

Netflix strives to supply customers with a wide selection of DVDs, at an affordable price, in a convenient manner. The online rental format not only allows the consumer to navigate an easy searchable database, but also provides insight on recommended titles for rental, to ensure a...

09 Aug 2010
ppt

Automotive industry: China

Thesis - 25 pages - Business strategy

In China, the government does not offer premiums to the purchasers of new cars contrary to the US government or to other European governments. Massive infrastructure investments have been realized by the Chinese government to accompany this development. With more than 2 million km of roads, and...

04 Aug 2010
doc

The Boeing Group

Thesis - 6 pages - Business strategy

Who hasn't heard of “Boeing”? The name has been and is still synonymous with the aircraft it produces. The Boeing group is the largest aircraft manufacturer in the world. Boeing is a major defense and aerospace corporation. It has had its Headquarters in Chicago, Illinois since 2001. It...

04 Aug 2010
doc

Communication in a crisis: McDonald's campaign against the mad cow disease

Thesis - 6 pages - Business strategy

Today, communication plays an important role in corporate strategies. It exists in various forms: internal communications, external communications and event communications. Companies often choose to focus on communication during a crisis. Of the numerous cases of corporate crisis that have...

30 Jul 2010
doc

Corporate training: A case study of McDonald's

Thesis - 5 pages - Business strategy

The burger chain McDonald's was aware of this term even before it made its appearance. "Education is rooted in our culture," says Sabine Gekiere, HR manager of McDonald's Belgium branch. "It is part of our DNA". Now that it is possible to enhance the internal training system in a...

30 Jul 2010
doc

The dynamics of the Mittal Arcelor merger

Thesis - 3 pages - Business strategy

The merger of Arcelor with Mittal has been one of the historic mergers in the history of steel industry. Before we proceed into the study of fusion Mittal / Arcelor, it seems essential to recall the context, and facts that concern us here. Here we will discuss Mittal's (Dutch steel...

30 Jul 2010
doc

Cost reduction tactics

Thesis - 3 pages - Business strategy

In today's competitive market, companies are constantly trying to win new customers and new markets in an effort to generate strong profits. They thus opt for new strategies that will enable them to be more competitive and will facilitate cost reduction. The purpose of reducing costs is to guide...

30 Jul 2010
doc

Formula one and the automotive industry

Thesis - 5 pages - Business strategy

Since the beginning of the twentieth century, F1 has been a highly-recognized sport full of extraordinary popularity. This is motor sport with racing cars that are deemed the most efficient in the world. For years, Formula 1 remained confined to a closed society exclusively meant for athletes and...

29 Jul 2010
doc

The bra business

Thesis - 2 pages - Business strategy

The bra business is as bustling as ever, and this is reflected by skyrocketing prices despite economic conservation. As a matter of fact, it has successfully transitioned from a hidden accessory sold in clandestine terms such as “health aid” to celebrated status of WonderBra. To take it...