An overview of Walmart
Thesis - 9 pages - Business strategy
Wal-Mart Stores, Inc. is the American corporation that operates discount department stores. In terms of revenue it happens to be the world's largest public corporation and the evaluation was made by 2008 Fortune Global 500. It was started by Sam Walton in 1962, and incorporated on October 31,...
DuPont Auto refinishes India Pvt Ltd
Tutorials/exercises - 23 pages - Business strategy
The automotive segment is bifurcated into OEMs and auto refinishes and is one of the fastest growing sub sectors in the Indian Industrial paint markets. The OEM market is the most predominant one where the action has been remarkable in the last few years, with almost all the major automobile...
The case of Libb Pharmaceuticals
Case study - 3 pages - Business strategy
Libb pharmaceuticals originated back to 1855 by developing an all-purpose skin ointment, which achieved large success. Libb spent a significant proportion of firm's profits to the development of new product lines and improvement of existing ones. And thus by 1900, Libb was manufacturing &...
The case of Fran W Horner Ltd
Thesis - 3 pages - Business strategy
Frank W Horner Ltd was founded in 1912; Horner distributed a variety of ethical and OTC (over the counter) pharmaceutical products to 4000 pharmacies across Canada through a sales force of 65 persons. Only 10% of sales volume was distributed through wholesales. By 1977, sales in Canada had...
The business strategy of Tang: The instant breakfast drink
Thesis - 3 pages - Business strategy
General Food Corporation was a leading manufacturer and marketer of grocery products, chiefly convenience foods. Tang instant breakfast drink which was introduced in 1958, was one of its 30 best-known brand names of food industry. Tang volume grew slowly but steadily. In 1969, when sales showing...
The case of Loctite Corporation
Thesis - 5 pages - Business strategy
Loctite Corporation was a leader in the development and marketing of high performance adhesives and sealants for industrial and consumer application. This case can be analyzed in five parts based on Industrial Products Group (IPG); a division of Loctite Corporation 1. IPG's current position 2....
The case of Dominion motors and controls ltd
Thesis - 4 pages - Business strategy
Dominion Motors & Controls, Ltd (DMC) had acquired 50% of the oil well pumping market in the northern Canadian oil fields since they were started in 1973. DMC offered a line of motors ranging from small fractional horsepower (hp) units to large 2,000 hp motors. It also produced motor control and...
A study on media planning
Thesis - 8 pages - Business strategy
Media planning consists of the series of decisions made to answer the question for advertisers: “What are the best means of delivering advertisements to prospective purchasers of my brand or service? Some specific questions that a media planner attempts to answer are: How many prospects do...
Environmental scanning of insurance industry
Case study - 10 pages - Business strategy
India's insurance industry private and public, has it's roots in the 19th century. Under British rule many Insurers operated in India. In 1938 British passed Insurance Act, comprehensive insurance legislation, which remains the cornerstone of the insurance industry today. In 1956, Indian...
Analyzing buyer behavior in relation to Aviva Life Insurance in India
Thesis - 4 pages - Business strategy
This research has been conducted with a view to understand the buyer's behaviors and to get some insight about the typical traits of buying behavior for the insurance policy. Important insights obtained through the in-depth interview has been analyzed and interpreted to facilitate the marketing...
The 5 star hotel industry in India
Thesis - 6 pages - Business strategy
The Indian hotel industry has been in the limelight during the past three years. It went through a bad phase during the period 1997 to 2002. Varied reasons led to the poor performance of the hotel companies during this period, with the major being the nuclear tests carried out by India in 1998...
ESD implementation and acceptance strategy
Thesis - 3 pages - Business strategy
The ESD scheme, launched in December 2000, was the first scheme in the world that combined both public and commerce services into a single Government portal operated by a single private operator, ESD Services Limited (ESDSL). The government's goal was for Hong Kong's 6.8 million residents to...
A case study on Commerce Bank
Thesis - 4 pages - Business strategy
Commerce bank was a bank that came into existence in 1865. It was started by Francis Reid Long in Kansas City. From that day the bank has grown and evolved into the enterprise that it is today. The intention of this paper is to analyze, in brief, the trends and situations that have come to pass...
Retention of guest with reference to reservation system used by the front office of a hotel
Tutorials/exercises - 28 pages - Business strategy
The front office department is the nerve center of any hotel. It is the first view that the guest gets of the hotel and if this place does not create an impression on the guest, then nothing will. It is this department which welcomes the guest to the hotel and arranges for all the required...
Understanding the problems faced by various departments in a hotel
Thesis - 21 pages - Business strategy
Tourism is one of the world's most important activities, involving millions of people, vast sum of money and generating employment in developing and industrialized countries. Tourism has become the 'World's first largest industry in recent years. It has the highest growth rate in...
Tourism and marketing
Thesis - 7 pages - Business strategy
A market is a place where people come looking for goods and services that they might need, while marketing is the attempt made by the producer to make sure that the customer knows about the company and its products. Marketing does not stop at just creating awareness about the product. It also...
An overview of the problems faced in managing a hotel
Thesis - 22 pages - Business strategy
The growth of modern hotel industry took place in the United States of America, beginning with the opening of the CITY HOTEL in New York in 1974. Some of the hotels of USA were built in this era. This period also saw the beginning of changing operations under the guidance of E.M. Statler. It...
A study on the kinds of departments that form a hotel
Tutorials/exercises - 33 pages - Business strategy
The past, present and perhaps the future of the hospitality industry are closely linked. Today's lodgings are a result of many centuries of social and cultural evolution. Comfortable, sanitary and lodging once was considered the exclusive privilege of the wealthy, but with the rise of industry...
Classification of hotels
Thesis - 6 pages - Business strategy
A hotel is defined by British law as the place where a bona fide traveler can receive food and shelter, provided he is in a position to pay for it and he is in a fit condition to be received. Hence, a hotel must provide food and shelter and has, in turn, the right to refuse if the traveler is...
The ABN Amro bank
Thesis - 7 pages - Business strategy
On 29 March 1824 King Willem-I issued a royal decree creating the Nederlandsche Handel-Maatschappij with the aim of reviving trade between the Netherlands and the Dutch East Indies. In 1964, NHM merged with De Twentsche Bank to form Alegeme Bank Nederland (ABN), while Amsterdamsche Bank and...
Reva: The Indian electric car
Case study - 22 pages - Business strategy
REVA electric car company is a joint venture between the Maini group and AEVT Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEVT to design and develop key components for the REVA. Today, Maini is a multi-product, multi-division...
Operational aspects of a hotel and an analysis of the problems encountered
Thesis - 27 pages - Business strategy
To understand tourism we can divide it into two parts or sections, namely the dynamic sector & the static sector; the dynamic sector is concerned with economic activities of the formation of community, motivation of demand and provision of transport. It involves the activities of tour operators,...
Operating a hotel efficiently
Thesis - 40 pages - Business strategy
The hotel industry is perhaps, one of the oldest commercial endeavors of the world. The first inns date back to the first century B.C., The inns of the biblical time offered a little more than a cot or bench at the corner of a room or a table. Most such establishments were no more than private...
Investigating the market feasibility of a hotel
Thesis - 15 pages - Business strategy
Tourism is the act of travel for the purpose of recreation, and the provision of services for this act. A tourist is someone who travels at least eighty kilometers (fifty miles) from home for the purpose of recreation, as defined by the World Tourism Organization (a United Nations body). A more...
Basic concepts involved in planning the set up of a hotel
Thesis - 17 pages - Business strategy
Till the downfall of the Roman Empire, i.e., about 500 A.D., the inns and taverns were well developed. The churches, monasteries, cathedrals and temples made suitable arrangements for devout traveling taken by the pilgrims. But, the downfall of the Roman Empire created problems, and for several...
An overview of Kinetic Engineering Ltd & the Indian two wheeler industry
Case study - 28 pages - Business strategy
The Britannica Encyclopedia describes a motorcycle as a bicycle or tricycle propelled by an internal-combustion engine (or, less often, by an electric engine). The motors on mini bikes, scooters, and mopeds, or motorized velocipedes, are usually air-cooled and range from 25 to 250 cubic cm (1.5...
An overview of Coca-cola and its work process
Tutorials/exercises - 18 pages - Business strategy
The U.S. market for non-alcoholic beverages is valued at over $160 billion annually. Within this market, soft drinks account for roughly 59% of sales. Fruit juices account for a further 26% of the market, while hot drinks and bottled water account for 9% and 5%, respectively. The US Gross...
An introduction to the hotel industry: An investigation of the departments
Thesis - 36 pages - Business strategy
To most people, the hospitality industry consists only of hotels and restaurants. However, the Oxford English Dictionary defines hospitality as the 'reception and entertainment of guests, visitors or strangers with liberality and goodwill'. Therefore, the hospitality industry can be...
An examination of a hotel and its various departments
Thesis - 46 pages - Business strategy
Under the British law “a hotel is a place where the bona fide traveler gets shelter and food provided they are in a position to pay for it and are in a fit condition to be received.” Origin: The discovery of wheel brought development to trade and tourism; horse carriages, and caravans...
A study of the various departments in a hotel and the cooperation needed to run the hotel smoothly
Tutorials/exercises - 19 pages - Business strategy
A hotel is not just one department nor is it a place where things just happen. It is a collection of various departments working together to make the organization, as a whole, a success. What one must appreciate is the size of the hotels and what it takes to make them run smoothly. This study is...
