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17 May 2009
doc

Clarins : Yesterday and today

Thesis - 28 pages - Business strategy

The aim of this document is to critically review the marketing and business of the company plan by producing a marketing strategy report (see Appendix). Afterward, we shall present a new strategy to address issues that have been highlighted during the audit. This report contains a...

17 May 2009
doc

The case of Google

Case study - 7 pages - Business strategy

Google Inc. is a company created on the 27th of September 1998 in the Silicon Valley by Larry Page and Sergey Brin. About 16,000 employees work for this company. Google's mission is “to organize the world's information and make it universally accessible and useful .” Currently,...

17 May 2009
doc

Virgin Mobil's proposed takeover by NTL

Thesis - 8 pages - Business strategy

NTL proposed a £871 m takeover of Virgin mobile but was rejected, then a second proposition was made at £961 m. On the 3rd of April they announced a total of $1.66 billion for Virgin Mobile. The negotiation will be ready to receive both cash and NTL shares in a deal. Virgin Mobile will have a...

17 May 2009
doc

Understanding strategic decisions and impacts on service innovation

Thesis - 6 pages - Business strategy

By network strategy we can understand that firms are willing to develop their networks and to make them denser, being able to offer always more and better services. For instance, Mc Donald's opens several new restaurants worldwide every day and tries to position them in strategic...

17 May 2009
doc

SWOT Analysis - Starbucks France

Thesis - 3 pages - Business strategy

Taking its name from a character of the book Moby Dick, Starbucks specializes in coffee retailing. It is currently the most important chain in the coffee industry. When Starbucks Coffee Company was founded in 1971 by Jerry Baldwin, an English teacher, Zev Siegel, a history teacher, and...

17 May 2009
doc

Business tourism in France

Thesis - 13 pages - Business strategy

Working in a family business, named DESERTOURS™, we perform in a challenging and competitive market: tourism. With twenty years experience, DESERTOURS™ is the 4WD and motorcycle adventure travel leader in the French market. Our company offers trips around the world, including Morocco,...

17 May 2009
doc

Identifying and evaluating strategic opportunities for the followers of a seemingly unbeatable leader

Thesis - 5 pages - Business strategy

In the French market, the food market represented a global turnover of 134 billions of euros in 2004. In this food market, the leading products are vegetables and corn. The turnover of this specific market saw a growth of 6% just for 2004 and the leader firm for the European market is the French...

17 May 2009
doc

The SKF group

Tutorials/exercises - 110 pages - Business strategy

The SKF Group is the leading global supplier of products, customer solutions, and services in the business of rolling bearings and seals. SKF Group's main competencies include technical support, maintenance services, condition monitoring and training. The Group also holds an increasingly...

17 May 2009
doc

Can Tesco expand and succeed in North America?

Case study - 30 pages - Business strategy

In the first part of this report we evaluated Tesco's international expansion to date, taking their main global competitors into consideration. Results showed that Tesco has one main strategy that they use to approach international markets. Although, the company uses a different entry...

17 May 2009
doc

A look at Electricite de France (EDF)

Thesis - 12 pages - Business strategy

There have been great modifications made in the organization of the electric sector in Europe. It is agreed that the sector management must change and must adapt to the requirements of the European Unique Market, and that the invisible power of the private market must replace the all too visible...

17 May 2009
ppt

Escada: A presentation

Presentation - 38 pages - Business strategy

This presentation is based on the Escada Group and will help us understan the company better. The trend followed by the document is that the very first thing presented is a short introduction of the company. From there the presentation moves onto the time line of the company from 1976 to 2006....

17 May 2009
doc

Start-Up Project: FIBLUX

Thesis - 7 pages - Business strategy

FibLux will be a fiber optics manufacturer and wholesaler. It will be a b-to-b company with a strength of 20 to 25 people. It will be based in Luxembourg. With low taxes and other incentives, it seems to be the best country for establishing our business. Furthermore, its strategic location will...

17 May 2009
doc

Business plan for the creation of an enterprise: Bubbles Inc

Business plan - 9 pages - Business strategy

Bubbles, Plc. is going to increase its offer by implementing one of the biggest stores dedicated to children in London and soon all around the world. All the products are designed to fulfill all the kids' needs. Since the kids are kings in today's society (2025), it appears that this market is...

17 May 2009
doc

Thai Polyester Company: A case study

Case study - 11 pages - Business strategy

Chimie du Sud was considering the opportunity to get involved in a joint-venture with Yipsoon of Thailand for setting up of a polyester fiber plant in Thailand because its textile division is facing serious difficulties in Europe due to competition from Japan and the third world countries. Chimie...

16 May 2009
doc

Kirlangiç business plan

Business plan - 25 pages - Business strategy

“Being a strong and professional company which has efficient, trustworthy and standard products and also being proactive to the customers needs.” Ana Food Company's mission statement is “To be a multi-national entrepreneurial group acting locally while thinking...

16 May 2009
ppt

Halifax in Ireland

Presentation - 14 pages - Business strategy

Halifax is the “personal” branch of the HBOS group. The bank is present in the Irish market for less than 2 years. The Irish marketing strategy is unlike the UK one (different service marketing mix). The overall objective is to become the 4th largest bank in Ireland by 2009. ...

16 May 2009
doc

Nintendo Wii: Entering a new industry of simulation

Thesis - 13 pages - Business strategy

In 1975, the world is changed by the creation of the interactive television. The components are packed with a 13-inch black-and-white TV set in a futuristic-looking cabinet. In this time period, the introduction of the first arcade video game comes about. However, the public found this new...

16 May 2009
doc

Brand study of Louis Vuitton

Thesis - 10 pages - Business strategy

Asian market is a very good opportunity since the Chinese market today is the third one in terms of luxury (12% of sales), behind Japan (41% of sales) and the USA (17%). What is more, Indians doubled their buying power between 1999 and 2003. Another point that...

16 May 2009
doc

The future for the French customer loyalty programs

Thesis - 15 pages - Business strategy

In a context of globalization, companies need to be very competitive and to find the best way to be more and more attractive. In France and all over the world strategy marketing is nowadays a priority for companies according to Lefébure and Venture (2005). Brand loyalty programs are good examples...

16 May 2009
doc

Microsoft vs. Netscape: The war of browsers

Thesis - 2 pages - Business strategy

In the middle of the 90's, a large-scale scandal shook the new market of Internet browsers. The protagonists of this affair were Netscape, the pioneer of the sector and Microsoft, the Bill Gate's powerful firm. Beyond the conflict between both companies, this scandal is interesting because it...

15 May 2009
pdf

The Coca-Cola Company on a strategic level

Thesis - 8 pages - Business strategy

Nowadays more than ever, with this financial crisis that does not seem to end and creates more and more losses every day, it is very crucial for companies to not only settle for a long term strategy but also a back-up strategy to face problems such as the ones they could face during those times....

15 May 2009
pdf

Fnac.com: An example of a successful E-business strategy

Thesis - 13 pages - Business strategy

I took Fnac.com as a subject for many reasons. The first one is that Fnac store are very developed in France which means, that they are one of the main actor in the compact and media industry in France. Since a couple of years and the development of peer to peer, Fnac had to adapt its offers if...

15 May 2009
pdf

Moneo: A success or a failure?

Thesis - 4 pages - Business strategy

Moneo was one of the first three experiments with the electronic wallet (or e-wallet). In 1999, Modeus (in Ile de France), Mondex (in Strasbourg) and Moneo (in Tours) were launched in France by Société Européenne de Monnaie Electronique (SEME, which is made up of seven French banks -Crédit...

15 May 2009
pdf

From a new organization to sustainable development

Thesis - 9 pages - Business strategy

The aim of our proposal is to attract new customers and adapt C2D to the new market industry. C2D likes all companies in the world needs to adapt itself everyday to stay competitive in the actual market. The company image is important now more than ever and each company must find new markets to...

15 May 2009
doc

Why do people around the world are embracing Starbucks?

Thesis - 2 pages - Business strategy

Today, Starbucks is the first purveyor of the finest coffee in the world. Starbucks history began with the following interpretation: “more people needed to join the coffee bar culture […] smell the coffee and enjoy life a little more”. Starbucks started the in United States and now...

14 May 2009
doc

The German automobile industry

Thesis - 8 pages - Business strategy

Traditional economic theories say that there are a lot of factors for comparative advantage of a country such as the land, the location, the natural resources, the labor and the local population size. In the opinion of Michael E. Porter, a nation can create new advanced factors...

14 May 2009
doc

Decisions of investments in the stock exchange - The case study of Burberry

Case study - 5 pages - Business strategy

Burberry was founded in 1856 in Basingstoke (England) by Thomas Burberry. So, investors can consider that the company has a unique heritage associated with Great Britain because many people consider that the brand represents an authentic British lifestyle. First, let's take a look at the history...

14 May 2009
doc

Tourism in Nord-Pas-De-Calais: Evaluation and recommendations

Thesis - 18 pages - Business strategy

The Nord-Pas-de-Calais is located in the north of France (Appendix 2) and is bound by three borders, the Sea, a border with Belgium and a border with the French area Picardy (Appendix 3). The surface of the territory is 12 414 km2 i.e. 2.3% of the French territory. Its littoral...

14 May 2009
doc

The Gillette marketing strategy: The key success factors

Thesis - 14 pages - Business strategy

Today, Gillette employs 28000 employees worldwide, has control over more than 60% of the world market and is present in 145 countries. The Gillette strategy is global and, aims to foresee the future (notably by the Committee horizon) and concerns the world which went up to “one...

14 May 2009
doc

The definition of an e-business strategy: The case of Tubeknit Ltd

Case study - 10 pages - Business strategy

In this assignment, we will go through the concepts of e-business, the transformation of all business processes (organizational units, logistics, R&D, manufacturing, finance and marketing) through the use of Internet technologies and electronic communication. E-commerce will be related as a...