How to implant a French cafe in Ireland in terms of marketing communication?
Thesis - 9 pages - Business strategy
A French cafe-bar is trying to enter the Irish market. A marketing team has been taken into account for several matters, such as, the location, the café-culture, the market data and the customers' habits. To launch this cafe-bar, marketers will have to develop an integrated marketing...
The Granola project
Tutorials/exercises - 25 pages - Business strategy
The Lefèvre-Utile Biscuit Co. was a bakery and cookie manufacturer established in Nantes, France in 1846 by Jean-Romain Lefèvre. Today it is known as LU and is a part of Kraft Foods. The name LU comes from Lefèvre and his wife and who was also the first associate, Pauline Utile. Their initials...
Speed Bio: Business plan
Business plan - 19 pages - Business strategy
The concept is to launch a new type of restaurant and more precisely an organic fast food restaurant. The guarantee of our restaurant is to take care about the customer's health. Indeed, we noticed that there was no special organic fast food restaurant in France and especially in Paris. For few...
Strategic analysis of McCarthy motors limited
Thesis - 20 pages - Business strategy
McCarthy Motors Limited is owned by Bid Auto (Who Owns Whom, 2008). Bid Auto is the vehicle retail and services division of the Bidvest Group Limited, a JSE listed investment holding company. Bid Auto is one of the largest competitors in the South African vehicle retail market with more than 130...
Competitive strategy: Strategies model by Michael Porter
Thesis - 10 pages - Business strategy
The strategy has taken a big place in the firm and it has become the only way to do business. Big companies have special staff to formulate strategies, whereas in the smaller firms it is the CEO and/or the Head Officer who takes and makes the strategic decisions. Some definitions are necessary to...
Flash Travel's business plan
Business plan - 12 pages - Business strategy
The main business activity of the company is transportation of people, and handling important merchandises and mails. Indeed, even if it could be exceptional to transport merchandise (like fruit, raw materials…) or mail (like political mails or parcel), because it is currently expensive to...
Total and its corporate social responsibility
Thesis - 6 pages - Business strategy
TOTAL, the international group known worldwide, works above all, in the energy industries and also a little bit in the chemical industry. TOTAL group was created in 2003, after several mergers but it has some origin from 1923. It is a limited company. Today TOTAL is not only a multinational...
Business plan: Marriage/Wedding fairies
Business plan - 22 pages - Business strategy
In our company the Wedding Fairies is in partnership with six people who want to offer an all inclusive service for wedding planning. We believe for the wedding day nothing can be too perfect and we want to be sure that our customers get the best from us. We offer a real customized service to our...
From Eurodisney to Disneyland Resort Paris
Tutorials/exercises - 24 pages - Business strategy
Walt Disney is a famous world with lots of imagination and lots of dreams. Everybody knows Mickey, and Snow White. Every child can tell the history of Peter Pan or of the Sleeping Beauty. Some of these famous tales were created by Walter Elias Disney the creator of Mickey. The same person had the...
Managerial accounting: Decathlon
Thesis - 8 pages - Business strategy
Since 1976, Decathlon has been the largest trade name in the distribution of sport articles in France and today is one of largest in Europe. Decathlon also kept in-house control of its logistic and data-processing activities. Michel Leclercq started this company in the year 1976. In 1986,...
Ignition Systems
Presentation - 15 pages - Business strategy
Ignition systems produces about 30,000 volt spark across spark plug and distribute high voltage spark to each spark plug in correct sequence. The number of times the spark, so it occurs as piston is nearing top dead center. The battery supplies power to entire system where as the ignition switch...
An analysis of the Indian retail industry
Tutorials/exercises - 63 pages - Business strategy
The Indian retail sector is witnessing tremendous growth with the changing demographics and an improvement in the quality of life of urban people. The growing affluence of India's consuming class, the emergence of retail entrepreneurs and a variety of imported products particularly in the food...
Why Indian organizations have been able to successfully compete in the global arena
Thesis - 3 pages - Business strategy
In 1991, when the then Indian Government under the leadership of Mr Narasimha Rao, made the first bold moves towards economic liberalization, there were hundreds of thousands of people, even from India, who shouted from roof tops that Indian organizations will never ever be able to face the...
Mercedes Benz in the Indian automobile industry
Thesis - 9 pages - Business strategy
As the 21st century already approached, marketing has become more attractive at the company, state, national, international levels. In the early days, there was no difference between “selling” and” marketing”. But today the difference between these two terms has been...
An organization study at Kotak Mahindra Bank
Case study - 21 pages - Business strategy
Kotak Mahindra is a “20-year old new bank”. A part of the Kotak Mahindra Group that came into existence nearly 20 years ago and is one of India's leading financial institutions today enjoying the trust and confidence of over 5 lakh customers across the country. Partnering them in...
A study on the Indian automobile industry in relation to Skoda
Case study - 25 pages - Business strategy
If the business is all about finding or creating a customer, Indian Inc started developing a nodding acquaintance with this idea only around the1990s. In the last five years though the learning process has accelerated as competition intensified and the customer started slipping away from the...
A study on H & R Johnson (India) Ltd (A member of Johnson ceramics international - UK)
Case study - 14 pages - Business strategy
The industry is de-licensed. It is classified as high priority for industrial use. Tableware and allied items namely, dinner sets, tea sets, cups and saucers, jars. etc. in stoneware, semi-vitreous ware and earthen ware are reserved for the SSI sector. State-of-the-art ceramic goods are being...
A study on the titanium processing factory (Kerala Minerals & Metals Limited - KMML) in India
Tutorials/exercises - 26 pages - Business strategy
Kerala is a land enriched with heavy mineral deposits. The western side of Kerala has been in the healing touch of Arabian Sea and the southern part of the sea shore has the rare and rich deposit of minerals, stretched along with sea cost beaten tidal channels, that is between Kayamkulam and...
A study on the production, package, distribution and merchandizing process in Himalaya International Pvt Ltd (Egypt) (Garment industry)
Essay - 30 pages - Business strategy
Himalaya is located in the heart of Egypt, the land of Pharaohs and Cleopatra in a public free zone of Nasr City. Himalaya International was born on June 1999, and Christened on 21st December 1999 with an authorized and paid up capital of US 2.00 $ million. The land of Pharaohs and Cleopatra is...
Business and society
Thesis - 2 pages - Business strategy
A partnership is a type of business in which partners share with each other the profits or losses of the business. In a partnership the owners share financial obligation and are tax individually. A corporation is a legal body separate from the people that own it. It may be owned by and individual...
In the magic land of CRM in bank management: Needs and strategies for sublime customer satisfaction
Thesis - 8 pages - Business strategy
Irrespective of whether it is a public sector bank or a private sector bank; a regional rural bank or a foreign bank all banks commonly store details of tens of thousands of customers and prospects - both in a corporate database and in discrete documents on the desktops of individual bank...
The penetration of Hutch (now Vodafone) in the Indian mobile market and research on the users
Tutorials/exercises - 42 pages - Business strategy
Hutchison Essar is a part of the internationally acclaimed Hutchison Whampoa group, a diversified, multinational conglomerate with its origins dating back to 1828 in Hong Kong. The parent company, Hutchison Whampoa Limited, is a part of the Li Ka-Shing group of companies. It is one of the...
The operational methods of Pepsi Co in India
Tutorials/exercises - 20 pages - Business strategy
A century ago, the world would have never expected that the syrup that cured the stomach disorders would quench the thirst of millions of people in the form of aerated beverages. The soft drinks, which we normally consume in our daily life today, were initially developed, as syrup for cure of...
Production process and material management system in an iron & steel manufacturing unit
Thesis - 6 pages - Business strategy
The production system is the process of converting inputs of labor, capital, land and management into outputs of goods and services. The various metallurgical processes are employed for converting iron ore into steel and shaping it into different products as required by the customer, industries...
An overview of the spices industry
Thesis - 7 pages - Business strategy
The history and culture of Indian spices is probably as old as human civilization itself. The Vedas, the Bible and the Quran are all replete with reference direct or indirect to Indian spices. The earliest literary record in India on spices is the Rig Veda (around 6000 BC), and the other three...
A study on the Saint Gobain Group (world leader in production of high performance materials) in India
Thesis - 25 pages - Business strategy
SAINT GOBAIN was created in 1665 as a part of the plan devised by King Louis XIV & Jean - Bapptiste Colbert (Finance Minister) to restore the French economy. As a result the Royal Glass works came in to existence. Saint Gobain established a near monopoly in 17th century and Ousted Venice, which...
A look at the product profile of Sartorius in accordance with the quality and production departments
Thesis - 6 pages - Business strategy
Traditionally a leading company in laboratory weighing & separation technologies, Sartorius had considerably evolved & expanded since 1996 with its meanwhile seven groups brands, Sartorius has transformed itself in to a group that operates globally & had successfully positioned itself on...
Edurite Technologies: Empowering education, enabling careers
Presentation - 38 pages - Business strategy
Edurite, founded by Prof. Jawahar and Mr.G.S.Ravi in 2000, is now a part of TutorVista, a Global Education Services company. The company has set up a subsidiary - TutorVista Education India - which will include Edurite and cater to the domestic market. The subsidiary is now planning to foray into...
Brand identity mapping in India
Case study - 9 pages - Business strategy
When most people think about brand's identity, they usually think about the name, logo and the punch line. But identity consists of much more than that. It includes life style, symbols, colors, attitude, personality, visual style, brand voice and other mnemonic devices, characters, spokes people,...
An overview of Walmart
Thesis - 9 pages - Business strategy
Wal-Mart Stores, Inc. is the American corporation that operates discount department stores. In terms of revenue it happens to be the world's largest public corporation and the evaluation was made by 2008 Fortune Global 500. It was started by Sam Walton in 1962, and incorporated on October 31,...
