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Business strategy

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14 May 2009
doc

Case study: renault

Case study - 9 pages - Business strategy

Since Carlos Ghosns arrival as the head of Renault in 2005, there were many innovations in the strategies of Renault. These changes are implemented in the 2009 contract. Three directions are given: Quality (Laguna III in the top 3 in quality of product and services). Profitability...

14 May 2009
doc

Promoting a new form of selling books for the EFE Company

Thesis - 10 pages - Business strategy

According to analysis experts, EFE is not only selling a product on internet, it is also selling a new concept: using e-books rather than printed books. The distinction may not have been understood. That is why we decided to have three different objectives. First of all we have to understand why...

13 May 2009
doc

Study case : sanofi aventis - published: 13/05/2009

Case study - 19 pages - Business strategy

Over the past few years, Sanofi-Aventis strategic decisions have enabled the company to reinforce its leadership on the international market. The company has grown by merging with competitors, it has increasingly invested in R&D, reinforced its presence on the major markets (the United States and...

13 May 2009
doc

Royal canin - case study

Case study - 11 pages - Business strategy

Royal Canin is the history of dogs and cats loving and wondering. It's the history of a will to improve dog's and cat's nutrition to fit better with their needs and specific problems. In 1966, a French country vet, Jean Cathary, had decided to manufacture foods for dogs and cats, after...

13 May 2009
doc

Business plan: Dream trotter bar

Business plan - 6 pages - Business strategy

We wish to create a bar with subject, opened from 7 am till 1 am everyday. Situated in the center of Lille, for easy access to this place. The ambition of this project is to allow the customers a cultural exchange, create a relaxed environment and a cultural discovery. ...

13 May 2009
doc

The "Bel" group

Thesis - 14 pages - Business strategy

The Bel group is a French familial company created by Léon and Jules Bel in 1865. These days the Bel group is the leading producer of cheese products worldwide and is the leading maker of processed cheese in Europe. Present in 125 countries, the group is a major international company which...

13 May 2009
doc

Europeenne food analysis

Thesis - 9 pages - Business strategy

The EF operation started mid-80 in Paris , with a first entity, Guignard which specialized in the supply of goods for impulsive purchases. EF has since then developed its operations towards new businesses (wholesalers and automats) and regions. This development occurred thanks to the...

13 May 2009
doc

The Body Shop - Strategy and Value

Thesis - 3 pages - Business strategy

With a turnover of 380 million pounds last year and 10 000 employees in over 50 countries, the body shop is considered as one of the most famous companies in the industry of cosmetics, especially known for its natural products. It is estimated that The Body Shop sells a product...

13 May 2009
doc

Creating value on the Harley Davidson poss ride

Thesis - 14 pages - Business strategy

From a branding point of view, we cannot overlook the fact that Harley Davidson is very powerful, since many customers find embodied in its cultural principles and values that resonate with their own needs and beliefs. These core values Harley Davidson relies on are: Freedom: the...

13 May 2009
doc

Parc Astérix's strategic analysis

Thesis - 11 pages - Business strategy

Parc Astérix is part of the Compagnie des Alpes group (CDA Parks), a group specialized in: The ski business, with 18 ski areas such as La Plagne, Tignes, Méribel, and others. It is the leader in the international market with 55% of the market share. The family recreation business....

13 May 2009
doc

H&M: Corporate valuation

Thesis - 3 pages - Business strategy

H&M is a leading European retailer offering « Fashion and Quality at the best Price ». It is the largest individual clothing brand in Europe, operating in 29 countries with 1,522 stores (of which only ten are franchised). H&M went public in 1974, is listed on the Stockholm...

12 May 2009
ppt

Lean enterprise: An overview

Presentation - 30 pages - Business strategy

This presentation will give you a brief idea about a lean enterprise. It will cover some points such as what a lean enterprise is, the origin of the concept and how and when the western world caught up with the idea. It will cover the 7 points that need to be looked at when deciding upon the...

12 May 2009
doc

The strategy of Coca-Cola in China

Thesis - 9 pages - Business strategy

Chinese “Economic Reform and Opening up” policy was started in 1978; in the same year, the Coca-Cola Company returned to the Mainland market, becoming the first foreign enterprise who entered Mainland China after 1949. Therefore, its 30-year exploration can be regarded as an epitome and...

12 May 2009
ppt

Fundamentals of organization development

Presentation - 24 pages - Business strategy

Organization Development is a process of planed change that aims at enhancing the congruence between the organization, its structure, strategy people & culture. It also helps to develop creative solutions & self renewing capacity. Organization Development is a long term effort and...

12 May 2009
ppt

Business process re-engineering (19 slides)

Presentation - 5 pages - Business strategy

The purpose of re-engineering is to "make all your processes the best-in-class." BPR echoes the classical belief that there is one best way to conduct tasks. In the early 1900's, Henri Fayol originated the concept of re-engineering: "To conduct the undertaking toward its objectives by seeking...

12 May 2009
doc

www.DreamShare.com : "The place to share your dreams

Thesis - 7 pages - Business strategy

Globally our concept is quite similar to the one of our competitors (Myspace, Facebook etc), so in the way we are a community Website. However, we propose one main innovation: the travel dimension. That is our USP. We are unique because we link the community and the travel website aspects. By...

12 May 2009
doc

Importance of patterns for managing companies, study of the product life cycle

Thesis - 9 pages - Business strategy

The best way to manage a company is to be competitive. The competition is growing due to the globalization, which has caused the arrival of so many new emerging markets such as China. This is why companies are looking for an efficient management for both staff and marketing mix in order...

12 May 2009
doc

The Chinese motorcycle industry

Thesis - 6 pages - Business strategy

The motorcycle industry in China was born in the 1950's, with the foundation of the Beijing Motorcycle Factory. Today, China is the largest producer in the world, accounting for nearly half of the world's total production. The first Chinese motorcycle was developed in 1951 to meet the...

12 May 2009
doc

Chronodrive.com

Thesis - 6 pages - Business strategy

Chronodrive is a company which mainly deal food and hygiene products. It aims at supplying necessary products for families with children. The special feature of the company is that they use the internet to sell its products. Effectively 98% of the orders are made by its website, the rest are made...

12 May 2009
doc

Explanation of the factors that might influence an entrepreneur's decision to start up another new venture following the failure of their business

Business plan - 4 pages - Business strategy

Each year in the United Kingdom over 300 000 businesses have set up, and 300 000 have closed down. Half of these new businesses cease trading within three years of being created, lowering small businesses average life down to five years. Among the failed businesses, only 10% close...

12 May 2009
doc

Business plan for product innovation: The Big Bip Company

Business plan - 7 pages - Business strategy

A problem statement is a clear concise description of the issue that needs to be addressed by a problem solving team and should be presented to them (or created by them) before they try to solve the problem. When bringing together a team to achieve a particular purpose efficiently, provide them...

12 May 2009
doc

Golden Moments Group Limited

Thesis - 7 pages - Business strategy

Golden Moments Group Limited is an international operating supplier of “unique experiences”. The company was founded in 1998 in the United Kingdom by the twin brothers Steve and Paul Cheatle. After that it has grown by introducing the concept on new development markets. At this moment...

11 May 2009
doc

Seeff Properties: Marketing and strategy analysis

Thesis - 27 pages - Business strategy

Seeff is the premier South African property and Real Estate Company. Founded in 1964 by Geoffrey Steeff, the company has grown from a small family business to one of the leading professional property and real estate companies in SA. Today, the youngest son, Samuel Steeff is the chairman and the...

11 May 2009
doc

An analysis of the current use of inter-organizational information Systems in the Irish grocery industry

Thesis - 4 pages - Business strategy

The population for this survey consisted of all Irish-based food & drink suppliers, who directly supplied to one of the five major retailers in the Republic of Ireland. Of the 350 or so companies which qualified for this survey, almost 1/3 responded to the mailed questionnaire; a further...

11 May 2009
doc

Case study: renault - published: 11/05/2009

Thesis - 13 pages - Business strategy

Since Carlos Ghosn's arrival as the head of Renault in 2005, there have been many movements in the strategies of Renault. These changes were particularly implemented in the 2009 contract. Three directions were given: Quality(Laguna III in the top 3,in quality of product and...

11 May 2009
doc

Carvel Ice Cream: Developing the Beijing market

Thesis - 3 pages - Business strategy

By 1994, Carvel created a joint venture in China, ‘Beijing Carvel Food Company Limited'. In 1997, sales went over 6 million Rmb (US$ 725,000). Considering that overall economy growth rate was 8% per year between 1998 and 2000, and that inflation was negative (-1,4%), I make the assumption...

11 May 2009
doc

Nespresso's strategy

Thesis - 9 pages - Business strategy

How Nespresso made it to turn a basic product into a luxury one through its CRM strategy? Drinking coffee is such a common habit that brands always offered all the elements to enjoy this beverage at home; the coffee, the machine, the filters… As a result, the quality and taste can never...

11 May 2009
doc

Report and recommendations: Cathay Pacific

Thesis - 6 pages - Business strategy

The framework of this research is based on Hazleton's taxonomy. Thus, the aim of this research is to apply the theory to the company, Cathay Pacific Airways. Cathay Pacific is successful using its current strategies that are cooperative problem-solving, informative and promise rewards for...

11 May 2009
doc

How to promote a new form of selling books for the EFE Company?

Thesis - 10 pages - Business strategy

With analyse-experts, EFE is not only selling a product on the Internet, it is also selling a new concept of using e-books rather than printed books. The distinction may not have been understood. That is why we decided to have three different objectives. First of all, we have to understand why...

11 May 2009
doc

Marketing plan: Roquefort Papillon

Thesis - 18 pages - Business strategy

Roquefort Papillon cheese is very famous in France. Because of its reputation it can gain popularity in other countries very quickly. Roquefort Papillon wants to develop its image as a brand in different countries to increase its market along with its sales figures. This product will be a dairy...