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27 May 2009

L'Oreal's penetration into the Indian market

Tutorials/exercises - 35 pages - Business strategy

L'Oreal India Private Limited is a wholly- owned subsidiary of L'Oreal S.A. L'Oreal Leadership is achieved through cutting edge technology and a portfolio of unique and well- known...

27 May 2009

A comparative study of Malaysian Airlines

Tutorials/exercises - 39 pages - Business strategy

Generally, a Market was the place where buyers and sellers gathered to exchange their goods. The concept of market is very important in the marketing. Market is an area for potential exchanges. It is the place where goods are bought and sold. It is an area where a force of supply...

26 May 2009

An overview of business process outsourcing

Thesis - 14 pages - Business strategy

Companies are increasingly outsourcing key business functions and their related IT operations. The BPO industry is built around the raison d' etre of efficiency and cost-effectiveness. With the current focus on core business capabilities, many companies are outsourcing select business functions...

26 May 2009

E-commerce and the ready-made garment industries

Dissertation - 40 pages - Business strategy

Electronic Commerce is the conducting of business over the web. It typically involves three broad steps. First, a person uses the web to collect information to decide which product or service to purchase. Second, the person transmits payment information (such as a credit card number) to the...

26 May 2009

A study on quality circle

Thesis - 23 pages - Business strategy

The term quality circles refers to small groups of line employees (usually ten or fewer) who meet periodically outside of regular work hours to discuss ways to improve the quality of products they produce and the efficiency and effectiveness of the production processes they oversee. Although...

26 May 2009

Analysis of software project time overrun

Tutorials/exercises - 38 pages - Business strategy

A project can be defined as a plan or proposal; a scheme or an undertaking requiring concerted effort. Software's are the programs, routines, and symbolic languages that control the functioning of the hardware and direct its operation. They are instructions for the...

26 May 2009

Business analysis of Air Deccan (Now Kingfisher Red)

Tutorials/exercises - 45 pages - Business strategy

Air transport is the most modern, the quickest and the latest addition to the modes of transport. Because of speed with which airplanes can fly, travel by air is becoming increasingly popular Air Deccan is a unit of Deccan Aviation Private Limited, India's largest private heli-charter...

26 May 2009

A study on the E-Brands and case studies of Amazon.com, Boo.com & Gap

Tutorials/exercises - 57 pages - Business strategy

Over the past few years, there has been an explosion in the online world - an explosion that is also a harbinger of how business will operate in the future. Supply chains are being rethought, products and services reconfigured, and business models revamped. As such, the Internet is having...

22 May 2009

Business community and automation of business processes

Tutorials/exercises - 36 pages - Business strategy

The goal of this study was to understand the needs of business community for the automation/computerization of business processes and the level of automation that exists in business. The data was collected using a structured questionnaire through a direct interview method. One hundred respondents...

22 May 2009

A study on GE's business strategy

Tutorials/exercises - 40 pages - Business strategy

GE Lighting is a leading supplier of lighting products for global consumer, commercial and industrial markets. Products include incandescent, fluorescent, high-intensity discharge, halogen and holiday lamps, along with portable lighting fixtures, lamp components and quartz products. GE also...

21 May 2009

Sensitivity analysis of the fertilizer industry

Tutorials/exercises - 71 pages - Business strategy

Crude Oil is one of the most important sources of energy for a country. The prices of crude oil depend on many factors like Supply restrictions by Oil producing nations, demand for oil, uncertainties like war in the middle east and also the stability of US Dollar, in which crude oil is priced....

21 May 2009

A study on Ramee guestline hotel

Thesis - 35 pages - Business strategy

One of the biggest challenges facing a marketing researcher is converting a complex set of data to a form that can be read and understood quickly by executives, managers and other employees who will make decisions from the research findings. This has been the main purpose of the research on Ramee...

20 May 2009

Overview of a planned 5-10 MW CBM fired pilot power project

Presentation - 69 pages - Business strategy

This presentation is based on the company Optim Energy. The trend of the presentation will be a beginning with who Optim Energy is, followed by what the project is all about and why they chose the Princeton area. Next will be a description of what coal bed methane is and how prevalent is...

20 May 2009

Maverick Energy Group: Company profile

Thesis - 18 pages - Business strategy

Maverick Energy Group, is a rapidly growing US independent currently positioned to benefit from the current rise in both oil and natural gas prices. Declining production and depletion of existing reserves within the United States is causing increased pressure on state and federal agencies to...

17 May 2009

Global business and innovation: The case of Belgacom TV

Thesis - 14 pages - Business strategy

In the general context of globalization, “innovation is the key element in providing aggressive top-line growth and for increasing bottom-line results". This is deeply anchored in the companies' daily life and golden rule of success. Programs of organizational innovation are typically...

17 May 2009

Negotiation dynamics: Bouygues Vs Propriétés Privées

Essay - 4 pages - Business strategy

To do this assignment I have chosen to take a case that I recently came across at my work. I currently work in a real-estate agency as a marketing manager. In my work, I am in charge of the marketing of the company and I am in charge of finding new partners for the company as well. For example,...

17 May 2009

The Alliance Theater : A case study

Tutorials/exercises - 54 pages - Business strategy

Team Alliance initial objective is to focus on the key points that would help us gain more knowledge regarding the motivations and decision-making processes of the Alliance Theatre's 18-35 year old target market. Currently, Alliance Theatre's patrons are composed of 35-50 years old, more females...

17 May 2009

The Thomas Cook case

Case study - 6 pages - Business strategy

Thomas Cook UK had transformed its business processes in order to improve the profitability and minimize losses. The Thomas Cook management team developed a program to reduce costs and improve the margins and integrate operations. Behind this real case, I will go deeply into the IT consulting...

17 May 2009

Clarins : Yesterday and today

Thesis - 28 pages - Business strategy

The aim of this document is to critically review the marketing and business of the company plan by producing a marketing strategy report (see Appendix). Afterward, we shall present a new strategy to address issues that have been highlighted during the audit. This report contains a...

17 May 2009

The case of Google

Case study - 7 pages - Business strategy

Google Inc. is a company created on the 27th of September 1998 in the Silicon Valley by Larry Page and Sergey Brin. About 16,000 employees work for this company. Google's mission is “to organize the world's information and make it universally accessible and useful .” Currently,...

17 May 2009

Virgin Mobil's proposed takeover by NTL

Thesis - 8 pages - Business strategy

NTL proposed a £871 m takeover of Virgin mobile but was rejected, then a second proposition was made at £961 m. On the 3rd of April they announced a total of $1.66 billion for Virgin Mobile. The negotiation will be ready to receive both cash and NTL shares in a deal. Virgin Mobile will have a...

17 May 2009

Understanding strategic decisions and impacts on service innovation

Thesis - 6 pages - Business strategy

By network strategy we can understand that firms are willing to develop their networks and to make them denser, being able to offer always more and better services. For instance, Mc Donald's opens several new restaurants worldwide every day and tries to position them in strategic...

17 May 2009

SWOT Analysis - Starbucks France

Thesis - 3 pages - Business strategy

Taking its name from a character of the book Moby Dick, Starbucks specializes in coffee retailing. It is currently the most important chain in the coffee industry. When Starbucks Coffee Company was founded in 1971 by Jerry Baldwin, an English teacher, Zev Siegel, a history teacher, and...

17 May 2009

Business tourism in France

Thesis - 13 pages - Business strategy

Working in a family business, named DESERTOURS™, we perform in a challenging and competitive market: tourism. With twenty years experience, DESERTOURS™ is the 4WD and motorcycle adventure travel leader in the French market. Our company offers trips around the world, including Morocco,...

17 May 2009

Identifying and evaluating strategic opportunities for the followers of a seemingly unbeatable leader

Thesis - 5 pages - Business strategy

In the French market, the food market represented a global turnover of 134 billions of euros in 2004. In this food market, the leading products are vegetables and corn. The turnover of this specific market saw a growth of 6% just for 2004 and the leader firm for the European market is the French...

17 May 2009

The SKF group

Tutorials/exercises - 110 pages - Business strategy

The SKF Group is the leading global supplier of products, customer solutions, and services in the business of rolling bearings and seals. SKF Group's main competencies include technical support, maintenance services, condition monitoring and training. The Group also holds an increasingly...

17 May 2009

Can Tesco expand and succeed in North America?

Case study - 30 pages - Business strategy

In the first part of this report we evaluated Tesco's international expansion to date, taking their main global competitors into consideration. Results showed that Tesco has one main strategy that they use to approach international markets. Although, the company uses a different entry...

17 May 2009

A look at Electricite de France (EDF)

Thesis - 12 pages - Business strategy

There have been great modifications made in the organization of the electric sector in Europe. It is agreed that the sector management must change and must adapt to the requirements of the European Unique Market, and that the invisible power of the private market must replace the all too visible...

17 May 2009

Escada: A presentation

Presentation - 38 pages - Business strategy

This presentation is based on the Escada Group and will help us understan the company better. The trend followed by the document is that the very first thing presented is a short introduction of the company. From there the presentation moves onto the time line of the company from 1976 to 2006....

17 May 2009

Start-Up Project: FIBLUX

Thesis - 7 pages - Business strategy

FibLux will be a fiber optics manufacturer and wholesaler. It will be a b-to-b company with a strength of 20 to 25 people. It will be based in Luxembourg. With low taxes and other incentives, it seems to be the best country for establishing our business. Furthermore, its strategic location will...