Marketing & branding

See all documents

1147 results

12 Jul 2006

Paris 2012

Case study - 10 pages - Services marketing

Marketing is often referred as the set of techniques by which a company makes consumers buy its products. However, marketing can also be seen as a wider activity, that includes selling ideas and services, that do not only fulfill indivudual needs but also organizational objectives. Paris 2012, as...

11 Jul 2006

Advertising influence on impulsive buying - published: 11/07/2006

Essay - 22 pages - Services marketing

In this chapter you will find a summarizing overview of this study. It explains fairly about the two discussed main topics: impulse...

13 Jun 2006

Head & Shoulders: A Comprehensive Look at Consumer Behaviour

Case study - 18 pages - Services marketing

This report provides an analysis and evaluation of Procter & Gamble's hair care line, Head & Shoulders. With Head & Shoulders new marketing campaign, this report analyses the effectiveness of this campaign in comparison to the ever growing competition of other anti-dandruff...

04 Feb 2006

The Lead User Method: A solution to improve new product success in rapidly changing markets?

Dissertation - 77 pages - Services marketing

Innovation, a crucial dilemma to be successful. Innovating is crucial for a company in order to satisfy its customers ‘expectations and to cope with the competition in a market place which is everyday more and more challenging. However, coping with the competition doesn't...

21 Jan 2006

Direct Marketing and McDonald's use of Direct-Mailing

Case study - 9 pages - Services marketing

Direct mail can be considered as any unsolicited printed material sent directly through the mail or somehow delivered to prospective customers or contributors. Anything from catalogs, flyers, newsletters or brochures or any similar promotional advertisements can be considered direct mail. ...

02 Dec 2004

Rainy, Steady, Go

Thesis - 27 pages - Services marketing

Rainy, Steady, Go's aim is to install vending machines selling cheap emergency umbrellas in tube stations in London. Our market is for people of all sexes and ages who have forgotten their umbrellas. We have two streams of income: 1. Sales of umbrellas 2. Advertisements on umbrellas...

12 May 2002

Beer market in Thaïland

Essay - 19 pages - Services marketing

Thaï beer market: market environment, beer consumption, key players, market share, pricing, major brands. Market niche. Powerpoint document. Population: Over 60 million. GNP per capita: 2,740 USD and increasing rapidly, providing a growing demand for beer. GDP per capital : 700...

By continuing to browse, you agree that Oboolo.com may use cookies or equivalent technology to store and / or access information on your device. This personal information (such as your browsing data and your IP address) may be used to present you with personalized content; to measure advertising and content performance, and to learn more about your use of the site. You can configure your choices to accept cookies or not, or to oppose them when the legitimate interest is used. You can also change your preferences at any time by clicking on the "Cookie settings" link at the bottom of the page of this site. For more information, see our Privacy Policy