How to create an e-commerce website?
Practical guide - 21 pages - Digital & e-marketing
If an online store is to effectively acquire and retain customers, it must deliver the best possible customer experience. The key to doing this is to connect with customers at all possible touch points. The experience has to be great every time to keep customers coming back. The most important...
Market Study - Sustainable tourism
Market study - 8 pages - Tourism marketing
The tourist is, according to UNWTO, a traveller who travels away from his usual place of residence for at least one night and a year at most. The tourism market has a significant weight in the world economy, and its influence is not about to end, as it is constantly growing. France is the number...
Sensory Marketing - Nike
Case study - 4 pages - Sensorial marketing
How to attract a consumer who is more and more inclined to buy online without getting up from his sofa while being able to compare prices directly between the different brands? Nike, a brand recognised internationally for its sports products and especially its "sneakers", has identified the issue...
The Catering Market - Home Delivery
Market study - 7 pages - Services marketing
The restaurant business has grown in size in the space of a few years. Indeed, the digital world, as well as digitisation, has helped to energise the entire market. In recent weeks, however, a transformation of consumption habits has taken place, undoubtedly linked to the coronavirus, which has...
Market Study - e-Tourism
Market study - 7 pages - Tourism marketing
Digital technology has invaded all sectors of activity for a few years now. The world lives in an ultra-connected sphere, and these connections are becoming increasingly important in the lives of consumers. Whether on a professional or personal level, more and more users of new technologies are...
SWOT Analysis - L'Oréal
Case study - 5 pages - Luxury marketing
L'Oréal is a French group founded in 1909 and specialising in the cosmetics sector. In 2021, it is the world number 1 in the segment. The group's activities are divided into several areas, consumer cosmetics, which consumers find on the shelves of supermarkets and other businesses, active...
Porter's Five Forces - Samsung
Case study - 4 pages - ICT marketing
When it comes to new technologies, innovations are very common. It will, therefore, be necessary to constantly innovate to be a leader in the sector in which we operate because innovation alone can create a difference between a company and the rest of its sector. This is the type of industry in...
Swot Analysis - Samsung
Case study - 4 pages - ICT marketing
Samsung Electronics is a subsidiary of the Korean SAMSUNG group specializing in the manufacture and marketing of electronic products. It is one of the world leaders in electronic equipment, connected devices, technologies. Samsung has prided itself on being the world's largest manufacturer...
Porter's Five forces - Facebook
Case study - 4 pages - Brand management
Today, Facebook is known to all and is an integral part of our lives. It all started on February 4, 2004, at Harvard in the USA. When it was created, only Harvard University students had access to and the right to use it. Over time, students from other American and Canadian universities could...
SWOT Analysis - Polar
Case study - 5 pages - Sport marketing
The Polar group is part of the sector of sports watches and other connected objects, which have been very successful for several years now. The sector recorded a turnover of 18.7 billion euros at the start of 2020, with results which have increased considerably every year for almost five years....
The case study of BIC, a French company dominating the global market
Case study - 10 pages - International marketing
Bic is a well-known French company that has evolved through the years and became very famous worldwide. It is nowadays known for three types of products, the first category of products is related to stationery goods, this includes all types of writting tools, pens, markers, pencils and their most...
Porter's Five Forces - Garmin
Case study - 5 pages - Sport marketing
Garmin was created in 1989 by Gary Busell and Min H. Kao to offer a new generation of GPS. When it was created, the firm sold geolocation systems to the US military. The firm has since developed and diversified its activities by offering geolocation tools for the general public, such as a GPS box...
Marketing Mix - Fedex
Case study - 5 pages - Services marketing
The delivery sector has grown considerably in recent years and arguably even more since the onset of the health crisis. In fact, in recent months, more and more consumers have placed orders during successive lockdowns, which has considerably increased the turnover of online stores, but also of...
Porter's Five Forces - Ford
Case study - 4 pages - Automotive marketing
Based in Dearborn, Michigan, USA, Ford Motor Company is an American automobile manufacturer. It all started on June 16, 1903, when Henry Ford, together with 11 other investors, had raised $28,000, equivalent to $797,000 in 2019. The actual production of the cars dates from July 23 of the same...
Marketing Mix - Ford
Case study - 4 pages - Automotive marketing
The automotive industry is characterized by competitive intensity. The Ford company has been able to seize the right opportunities to provide its customers with quality products and thus seduce them. The brand has a reputation as an automotive company that produces cars associated with power,...
How to improve a company's visibility on the web?
Practical guide - 6 pages - Digital & e-marketing
Most companies find it difficult to boost their visibility and stand out from their competitors. For this, a company can set up a digital strategy, engage prospects or even publish attractive and optimized content. Moreover, several options, tips and tools are available to companies that allow...
PESTEL Analysis - Subway
Case study - 5 pages - Catering marketing
Since its inception in 1989, the Subway company has continued to expand its activities in many countries around the world. Most of its restaurants are located in the United States. In addition, beyond the quality of the products offered by Subway, the popular brand loved by burger fans is known...
SWOT Analysis - FedEx
Case study - 5 pages - Services marketing
The parcel delivery market has grown considerably in recent months, especially since the onset of the health crisis around the world. Thus, in 2020, the sector grew by more than 43%, recording a turnover of 190.6 billion euros. In 2020, more than 40% of consumers subscribed to an online delivery...
SWOT Analysis - PayPal
Case study - 5 pages - Digital & e-marketing
Online payment services have expanded considerably in recent years. Indeed, with the rise of electronic commerce, consumers and businesses alike are constantly looking for secure means to carry out their transactions, especially in a world where competition is very high and where fraud on the...
SWOT Analysis - eBay
Case study - 5 pages - Digital & e-marketing
Electronic commerce has not only taken a considerable place in the lives of consumers but also in those of businesses. In fact, in order to gain the loyalty of a clientele that is increasingly free to choose and, therefore, demanding, the latter have been forced to adapt and also to offer online...
SWOT Analysis - Burberry
Case study - 5 pages - Luxury marketing
Initially, in 1856, it was only the British tailor Thomas Burberry who made men's clothing such as coats and raincoats. Burberry clothes were intended for the wealthy of the time, given their quality and lust. Indeed, the British Royal family granted the brand this recognition in 1955, and...
SWOT Analysis - Microsoft
Case study - 5 pages - ICT marketing
Microsoft is an American multinational computer company that was founded in 1975 by Bill Gates and Paul Allen. The American brand is among one of the largest manufacturers of operating systems, video games, software, phones, tablets, computers, and more. Microsoft is the creator of several...
Marketing Mix - Nokia
Case study - 4 pages - ICT marketing
Founded by Fredrik Idestam and Leo Mechelin, Nokia Corporation is a Finnish company founded in 1865. Nokia, a multinational operating in the telecommunications sector, first became a leader in the manufacture of mobile phones in 1998. The company has retained the title of the world's leading...
SWOT Analysis - IBM
Case study - 5 pages - ICT marketing
IBM is the acronym for International Business Machines Corporation, which is an American multinational corporation engaged in the manufacture of computer software, hardware, and computer products and services. The multinational dates back to 1911 through a merger of the Computing Scale Company...
SWOT Analysis - General Electric
Case study - 5 pages - International marketing
Sometimes confused with the English company General Electric Company (GEC) or with the French company General Elektriks, General Electric (GE) is an American company born from the merger of Thomson Houston Electric Company and Edison General Electric Company in 1892. Its activities span several...
PESTEL Analysis - Emirates
Case study - 5 pages - Tourism marketing
Emirates Airlines is a Dubai-based airline, 100% owned by Dubai Investment Corporation. Emirates is the largest airline in the Middle East, with more than 3,600 flights per week. This airline is considered the first airline in the world and started its operations with only two planes. They...
Digital Marketing - Apple
Case study - 5 pages - Digital & e-marketing
Consumption habits have changed a lot in recent years. Brands can no longer use the same marketing means as fifteen years ago, the latter having become obsolete. Even if some brands still use them despite everything, they no longer have the same impact on consumers and even less on Internet...
Porter's Five Forces - Emirates
Case study - 4 pages - Tourism marketing
Emirates is one of the best known and largest airlines in the world. Its main hub is located in Dubai, United Arab Emirates. EMIRATES was founded in 1985, making it one of the first historic companies in the Middle East. One of its main competitors, QATAR AIRWAYS, for example, only started...
PESTEL Analysis - Qatar Airways
Case study - 5 pages - Tourism marketing
Qatar Airlines has been considered one of the best airlines in the world. There are certain dynamic factors one must understand in order to discover the future of an airline like Qatar Airways. They provide many services that make them innovative in their field. Qatar Airways offers a business...
SWOT Analysis - Emirates
Case study - 5 pages - Tourism marketing
The tourism sector is one of the most important sectors for the economy, regardless of the country. However, tourism has been impacted by the onset of the health crisis, which has generated millions of euros in losses worldwide for the entire segment. Airlines have also been hit hard by the...
