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07 Mar 2011

Strategic Marketing - Apple

Case study - 11 pages - Services marketing

With the help of PESTLE model, it is possible to understand Apple's strategic opportunities. The political, economic, socio-cultural, technological, legal and environment factors are the components of the PESTLE model that allow us to evaluate key elements that have a great influence on the...

03 Mar 2011

"Unmasking Zara!" - Analysis of the sales strategy of the Zara group

Case study - 6 pages - Services marketing

This document is a presentation of the Zara group's strategy through a series of questions and answers that address the company's marketing strategy, sales organization, management of logistic flows, etc. Extract from the document: "The consistency of the marketing mix of...

03 Mar 2011

The Future of the Beer Industry after the World Economic Crisis

Market study - 9 pages - Services marketing

Beer is an alcoholic beverage obtained by fermentation. It is made from water, malt (sprouted grain, usually barley, sometimes wheat or rye) and hops. Beer may either be produced industrially or manually in a brewery, but can be manufactured by an individual. It can be grouped by the structure or...

03 Mar 2011

Study of perfume brands: Chanel 5 and Nicole Kidman

Case study - 2 pages - Services marketing

Founded in 1909 by Gabrielle Chanel, Coco Mademoiselle has been continually enlarged by including cosmetics, clothing, accessories, perfumes in its basic package, especially with the appearance of Chanel No. 5 in 1921. In this study, we will see how Chanel perfume makes its offer value through...

03 Mar 2011

The design and development of Michelin

Essay - 1 pages - Services marketing

Michelin has reinvented the wheel with Active Wheel technology. The new wheel features a series of devices which reduces consumption while increasing comfort and handling. The weight of 7 kg and technology is that of the wheel is 32 kg, which is below the recommended maximum weight of 35 kg. The...

03 Mar 2011

Sector analysis- the iPhone 3G in Réunion

Market study - 5 pages - Services marketing

The iPhone 3G is the latest product launched by Apple. Apple is an American firm that also produced the Mac. It is based in California and tried to improve their ‘smart' mobiles by producing something that is halfway between a mobile phone and a handheld PDA. From a technical standpoint, it...

03 Mar 2011

Strategic analysis of the European industry of beer

Essay - 5 pages - Services marketing

Europe is a major player in the beer market. It includes large beer producing countries like the Netherlands, France, and Germany, which are the source of well-known beers such as Heineken, for example. It is also one of the places where it is most consumed. However, in recent years, many factors...

03 Mar 2011

Comparison between BLU-RAY and HD DVD

Case study - 3 pages - Services marketing

Slowly but surely the video quality available to us is migrating to high definition. HDTV channels are now appearing on the satellite and DTT. TVs are also firmly based in the HD flat screen technology, and the use the European label "HD ready”. Unfortunately, only less than 15 minutes of...

03 Mar 2011

The toy industry and the study of Jurassic Toys

Market study - 3 pages - Services marketing

The dominant strategy of manufacturers of Jura is the ability to create toys that cannot be easily copied by Asian manufacturers. To accomplish this, they play on several criteria, including the size of the toys. Indeed, the import of toys is carried out by sea, and transport containers can be...

03 Mar 2011

The labor market of elite European footballers

Market study - 5 pages - Services marketing

On closer inspection like any other occupation, the profession of football is governed by the application of subordination between employers and employees. Moreover, unemployment is present and the rights are allocated to agents in this market. To enforce these rights and face the...

03 Mar 2011

Market for luxury items in Brazil

Market study - 12 pages - Services marketing

Brazil is a country undergoing economic and social growth for several years now, and it is also a part of BRIC (the acronym for four large developing countries at the beginning of the century: Brazil, Russia, India, China, which will represent over 20% of the total weight of the world economy in...

03 Mar 2011

The growth of organic products in the United States and in China

Market study - 8 pages - Services marketing

An organic product is a product of organic farming, i.e. it claims the total non-use of chemicals. It must contain at least 95% ingredients from an organic production method by implementing agricultural practices and friendly livestock and natural balance of environment and animal welfare....

03 Mar 2011

Switzerland and the watch making industry

Market study - 40 pages - Services marketing

For decades, Switzerland has been one of the most economically dynamic countries in Europe. Despite its persistence to stay on the outskirts of the European Union, it took advantage of several sectors such as banking and financial sectors and was more focused on the luxury market of Swiss watch...

03 Mar 2011

The image of McDonald's in France

Case study - 1 pages - Services marketing

For the French people McDonald's is a symbol of junk food, like all fast food. But it has more the image of American food with the results it provides, such as obesity. The French consider this diet is not balanced with those fries and burgers full of these sauces. To make matters worse in the...

03 Mar 2011

Five forces of Porter

Essay - 7 pages - Services marketing

The five forces of Porter's work on corporate strategy were defined in 1979. Its founder, Michael Porter, professor at Harvard, draws on his specialty to create the matrix bearing his name. As part of his business strategy, Michael Porter's specialty was based on...

03 Mar 2011

The innovation at Procter & Gamble

Case study - 7 pages - Services marketing

Procter & Gamble (P&G) is one of the largest consumer product firms, operating on a highly competitive market employing over 140,000 people and having one of the largest and strongest portfolio of brands.The company has become an industrial giant producing the greatest brands in history...

03 Mar 2011

Case study of Jurassic Toys, Strategy Marketing and External analysis

Case study - 10 pages - Services marketing

This study of Jurassic Toys is to examine the major trends in order to remain competitive. The study is set up around four points: 1. using the model of PESTEL, and identifying the central variables in the toy industry worldwide. 2. Perform an analysis of the 5 competitive forces of the toy...

03 Mar 2011

Strategy and marketing of Christian Dior

Case study - 16 pages - Services marketing

Dior or the House of Dior was established in 1947 by Christian Diorwho controlled and managed the house for ten years. After his death in 1957, Christian Dior's young assistant, Yves Saint Laurent became the art director of the House of Dior. His “Spring 1958 collection” saved...

03 Mar 2011

The brewery industry in Ireland

Market study - 9 pages - Services marketing

The beer is considered to be a very old and one of the best selling alcoholic beverages in the world. The first concrete evidence of beer dates back to 4000 BC. It was in Mesopotamia that the first traces of brewing could be found. Nowadays, beer has become a staple drink but it...

03 Mar 2011

Analysis of the strategy of Air France - KLM (2009)

Case study - 6 pages - Services marketing

Pierre Henri Gourgeon, the current CEO of Air France, explains the success of the functional group on three main axes: a balanced and diversified operation, in Hub, an international alliance. These axes are the basis of the strategy of Air France KLM. In a sluggish economy, Air...

03 Mar 2011

Marketing Mix of Zara

Case study - 7 pages - Services marketing

Thanks to cheaper raw materials such as fabrics, Zara is able to offer models based on collections of top designers at a cost which is up to 10 times lower than those of designers such as Armani and Prada. The products offered, are thus, accessible to many people at very attractive rates, and...

03 Mar 2011

Panels and the case of the Nielsen company

Worksheets - 3 pages - Services marketing

Instead of conducting a survey of a selected group of consumers in a haphazard way and that will no longer be applicable once the investigation is completed, one may want to understand what influences a market on a regular basis. Panels stand out against surveys because they provide a dynamic...

03 Mar 2011

Porcelain exports of France in the United States

Market study - 9 pages - Services marketing

The foreign trade of France refers to all trade in goods and services between France and the rest of the world. France is the fourth largest exporter, the first and second in services for agriculture and food products respectively. The French economy is very open to the outside world. It exports...

03 Mar 2011

The segmentation of Eurostar rail

Case study - 6 pages - Services marketing

Eurostar is a high-speed train plying between two European capitals, Paris and Brussels, with a stopover in London in the center, by using the Channel Tunnel (some other French destinations - figure 1 - are occasionally served such as the alpine ski resorts during winter or even the...

03 Mar 2011

Evolution of the strategy of distribution of Coca-Cola and Pepsi-Cola in the United States

Case study - 9 pages - Services marketing

The market for soft drinks cola has been engaged in almost a century old real war, particularly between the two leaders in this sector: Coca-Cola and Pepsi-Cola. These two companies are of American origin, and represent the epitome of the evolution of the firm. How does one...

03 Mar 2011

Diagnosis of marketing of Festival, the European specialist in cruising

Case study - 4 pages - Services marketing

Since the 1960's, the world tourism market has been booming. Thanks to paid holidays, households are now able to devote much of their time and budget to recreation. The tourism market has now a large and growing share in economic activities of countries. Also, the cruise...

03 Mar 2011

Amusement parks in France

Market study - 26 pages - Services marketing

"One can dream, design and build the most fantastic worlds, and thanks to the efforts of mankind, this dream has now become a reality" All the credit goes to the great men with great minds who have founded these great empires, movies, cartoons and theme parks in the world. In this report,...

03 Mar 2011

The evolution of the video game industry

Market study - 7 pages - Services marketing

During its inception, the video game was represented as pure marginal software, created by computer enthusiasts, with only a basic computer as the tool. Over time, this simplistic representation faded. Meanwhile, the game established itself as an application in its own computer, thus finding its...

03 Mar 2011

Analysis of National Geographic's sales strategies in London

Case study - 6 pages - Services marketing

Today, we are seeing more innovative store concepts that are developing in order to cope with the high competition and meet the increasingly sophisticated expectations of the consumers. These stores also hope to full fill the company's corporate communication strategies as it is a unique and...

03 Mar 2011

The marketing of the luxury goods

Dissertation - 38 pages - Services marketing

For over a decade, the luxury sector has been undergoing transformation. At the economic level, one can note a strong expansion of the luxury market in France with an estimation of 14 billion euros in 2005. By definition, luxury is a lifestyle characterized by spending a large amount of money on...