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1141 results

21 Feb 2013

Standard and poor's multiple indices

Case study - 3 pages - Services marketing

The stock market is one of the defining and extremely influential drivers of many economies, and proves instrumental in gauging the economic health of the global and the subsequent country and especially with respect to financial and cooperate sector. Here there is need to monitor the performance...

21 Feb 2013

Marketing research process

Case study - 4 pages - Services marketing

There are times when an organization might need to do market research for different reasons but the most obvious one is the fact that the organization could be introducing a new product or service in the market and it would like to know how the market might react to the new product or service....

14 Feb 2013

Marketing plan for Belle lady shoes entry to the Thailand

Case study - 14 pages - Services marketing

Bell International Holdings Ltd, is an internationally recognized retailer and manufacturer of ladies footwear (casual and sports). This marketing plan will illustrate the strategies, Belle holding will adopt while preparing for entry into the Thailand market segment. It's imperative for the...

29 Nov 2012

Investment analysis: Sports direct vs. JJB sports

Case study - 2 pages - Services marketing

Figure 1 above summarizes the investor's performance in the company Sport Direct. The company has been able to earn a healthy EPS of 15.73 in the FY 2010. However, the performance of EPS declined in the year 2011. It came down to 14.8. The result of this decline in performance is because the...

23 Nov 2012

Sales and marketing processes: Meteor Ireland

Case study - 6 pages - Services marketing

The company we have chosen to base our project on which targets the consumer market is Meteor Mobile Communications Ireland. We have chosen this company because it's a company that everyone is familiar with and we thought it would be interesting to find out how their marketing is done as it has...

15 Nov 2012

Market segmentation

Case study - 2 pages - Services marketing

Market segmentation and market diversity are two complementary concepts. Without a diverse market that consists of a wide range of people with a background, country of origin, interests, needs, and desires are different; there is little reason to conduct market segmentation. Before the widespread...

13 Nov 2012

Heinekan case study: How to enter South Africa market

Case study - 25 pages - Services marketing

This is a sales proposal written for Heineken on how they should enter the South-African. What we researched is: How can Heineken enhance its sales by expanding its market share to new consumer markets in South-Africa? During reading this sales proposal, you can find the current situation...

29 Oct 2012

Leeds Metropolitan University: business strategy

Case study - 20 pages - Services marketing

According to the strategic review undertaken on October 2011, report discovered the opportunity and Threats for Rezidor as Figure 1 shows, not all the facts on the O/T have been stressed under the current strategic plans of company. Rezidor's vision ‘Yes I can' has clearly set the target for...

22 Aug 2012

Is ethno marketing both moral and useful?

Case study - 29 pages - Services marketing

I.1.A What is an ethnic group? The expression “Ethno-marketing” is frequently perceived bad. The term “ethnic” only refers to a racial concept and to skin color for a lot of people. This conception is clearly not neutral in the European market. So, it is essential to...

21 Aug 2012

Is stealth marketing both effective and ethical?

Case study - 20 pages - Services marketing

Many people today believe that there are too many advertisements. There are advertisements for everything and anything, and they are everywhere; on bicycles, cash register receipts, parking cards, pizza boxes, shopping carts, cups, etc. For instance, advertisers believe that a person sees from...

06 Aug 2012

International marketing car industry

Case study - 17 pages - Services marketing

If a French car manufacturer like Peugeot would like to launch a hybrid car on the American market, it has to know that it could be hard and there is few studies to know in order to be better and do not fail. An electric car is a really particular car that is not appreciates by everyone....

07 Jun 2012

People of the Fur Trade

Case study - 3 pages - Services marketing

Describe this journey by sea. Some things to think about are- What was it like? How long did it last? Were there any problems? Who else was on the ship? What did you do to pass the time? You finally arrive in Quebec. We embark on the journey to New France. I am accompanied by...

29 May 2012

Marketing Mix

Case study - 5 pages - Services marketing

The elements of successful marketing include the 4P's Product, Place, Price and Promotion. These essential elements are the main headlines to the series of questions that must be answered in order for a company to operate successfully within their respective market. The following paper...

04 May 2012

Strategic marketing: In-N-Out-Burger

Market study - 19 pages - Services marketing

Nowadays, the World has become a one big country with borders transparency and unique money. This phenomenon, called globalization, has made it harder for companies to survive against competition and international firms. Indeed, companies can become unprofitable and go bankrupt. This is why they...

13 Apr 2012

Marketing communication plan: United Colors of Benetton

Market study - 9 pages - Services marketing

United Colors of Benetton (UCB) was selected to achieve a successful integrated marketing communications plan. UCB is The Benetton Group's most famous brand. UCB is an Italian fashion brand that sells internationally men's, women's, children's, babies' clothes, and lingerie. Well known for their...

11 Apr 2012

Consumers perception of scented brands

Essay - 11 pages - Services marketing

It is widely accepted that olfaction is a special sense for several reasons. The sense of smell is closely connected to the amigdala, which process emotions, and the hippocampus, which processes memories. That's why smell can bring up memories long forgotten, pleasant or not. This special feature...

03 Apr 2012

Creating the multi‐sensorial experience

Essay - 10 pages - Services marketing

Human beings have always relied on their senses to understand their surroundings, and take action according to their brain information processing. Even our nomad ancestors relied on their senses (in fact, they didn't have much more than that) to distinguish between a rotten and a fresh fruit, or...

03 Apr 2012

Sensory marketing- What can we learn from food and beverages industry

Essay - 5 pages - Services marketing

The use of sensory approach to communicate brands' identity is on the rise. For example, it's been said that scent marketing- the use of smell to enhance sensory experience- is now a multi billion dollar business. Companies devoted to perfume creation and scenting solutions flourish all over the...

30 Mar 2012

Ford case study: Developing a new strategy

Case study - 22 pages - Services marketing

Ford Motors Company has been founded in 1903 by Henri T. Ford and 11 associates.Over the years, the company developed and expanded its automotive activities (design, development, manufacture, sale and service of cars and trucks). The Company had the credit in financing a wide variety of...

27 Mar 2012

Market research: coffee market

Market study - 15 pages - Services marketing

Coffee is a product in the market generic hot drink. Roasted coffee is the first and largest segment of the market generic hot drinks with more than one billion turnover in 2002 in France carried out at the supermarket. Competition from other hot drinks (tea,herbal, blends, powders,chocolate,...

19 Feb 2012

Burger King - International Marketing Planning

Thesis - 15 pages - Services marketing

According to Omahe (2005), over the past 20 years, we have been gradually noticing the emergence of a global village. The world is becoming increasingly global: major examples are the trends, the way of thinking and the needs. Nowadays, it is easier to have products and services from...

26 Jan 2012

International marketing: Reebok

Market study - 10 pages - Services marketing

Reebok is a well-known brand which produces athletic footwear, apparel, and accessories, and which has been a subsidiary of Adidas since 2006. In this report, we will analyze the marketing strategy of this global brand and understand all its mechanisms. The goal of this project is to enable us to...

19 Jan 2012

Global marketing

Case study - 30 pages - Services marketing

Within the framework of the course global marketing and communication, we had to make a team of five students in order to create the marketing plan for the entry into an international market for a product or a service. Our team is made of three French girls and two Mexicans (one girl and...

19 Jan 2012

Russian Standard Vodka strategies for global branding and expansion into the US market

Market study - 10 pages - Services marketing

Russian Standard vodka is a Russian made vodka, which is based on the typical formula that Mendeleev, inventor of the periodic table of element, developed for the Czar Alexander III.” Today's vodka has the similar taste, they no longer have to abide Mendeleev's standards”. Distilled...

13 Jan 2012

Consumer behavior- McDonald's

Case study - 15 pages - Services marketing

If a loyal customer is asked why he always patronizes a certain fast-food restaurant, he will probably not be able to give you an answer right away. However, if you probe further, you will more or less find some reasons behind this behavior pattern, also known a consumer behavior. The term...

06 Dec 2011

Digital Marketing

Market study - 10 pages - Services marketing

Nowadays, companies have to be at the reach all the time for customer satisfaction. Therefore they practise marketing in the way that they can realize good sales of their goods or services and so to secure the loyalty of the customers on a market that is increasingly competitive. The major part...

30 Nov 2011

International Marketing Plan for a French car manufacturer, Renault: The launch of an electric car in the United States market

Market study - 9 pages - Services marketing

Renault makes it clear on its website; that they have the ambition to be the first carmaker to offer zero emission cars to use, accessible to everybody. Electric cars are the ultimate answer to current problems related to environmental issues and noise pollution in cities. Technical innovations...

29 Nov 2011

Strategic Marketing for Super Bowl

Market study - 4 pages - Services marketing

Super Bowl advertising has produced some of the most memorable and effective commercials in the history of television. (Pitner, 2009). I remember my first Super Bowl experience in 1991 when we were watching a Washington Red Skins game. I was only 5 at that time, but the advertisements were the...

28 Nov 2011

Strategic Marketing of Caroll fashion house in China

Market study - 9 pages - Services marketing

Caroll is a French fashion chain of stores created in 1963 by Raphael Levy and Joseph Bigio with the will to create good and nice clothes for women. Indeed, in a first time they decided to produce comfortable and customized pullovers and as it was a great success, Caroll Company launched a line...

22 Nov 2011

Analysis of a market entry plan for Dyson Limited and its Airblade hand dryer in South Korea

Market study - 9 pages - Services marketing

Dyson is an ambitious and innovative company which makes good profits. The company is already present in many countries as well as in Asia (Japan) and has a good experience of the international market. After a strong analysis of PESTEL environment, task environment and organization's resources...

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