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19 May 2021

Porter's Five Forces - Amazon

Case study - 4 pages - Distribution marketing

Amazon is an American e-commerce company based in Seattle, Washington, United States. It was one of the first large companies to sell products on the internet. Amazon has a very diverse product catalogue, including DVDs, music CDs, software, video games, electronics, clothing, furniture, food,...

19 May 2021

Marketing Mix - Tesla

Case study - 4 pages - Automotive marketing

In this part, we will introduce the Tesla company by discussing its generalities and market figures. Next, we will see what the concept of the marketing mix consists of in general. In past years, this company was called Tesla Motors. Currently, Tesla is one of the fastest-growing companies in the...

18 May 2021

PESTEL Analysis - Tesla

Case study - 2 pages - Automotive marketing

Politically, subsidies and ecological bonuses for the purchase of non-polluting vehicles help orient the purchase of cars in Europe towards the environmental protection desired by political parties. The CAFE standard was put in place in order to penalize manufacturers who do not respect the...

18 May 2021

PESTEL Analysis - H&M

Case study - 6 pages - Fashion and ready to wear marketing

There is no other company such as H&M. Both in terms of identity, business model and location, the group, founded in Sweden at the end of the Second World War (1947) by Erling Persson, has established itself over the decades to acquire a place now central to global ready-to-wear market....

17 May 2021

PESTEL Analysis - Virgin

Case study - 5 pages - International marketing

The Virgin group is a world-famous British group. The group, owned by tycoon Richard Branson, who founded it in the 1970s. Branson and his associates defined themselves as entirely virgins in the business world, hence the chosen name, Virgin. The group has dozens of companies, most of which are...

17 May 2021

SWOT Analysis - Zoom

Case study - 5 pages - ICT marketing

Zoom is an American telecommunications company specialising in video conferencing, online messaging and virtual meetings. The service is free for limited times and a number of users and paid for longer call times and larger numbers of users. Still unknown to the general public a year ago, the...

17 May 2021

Porter's Five forces - Burger King

Case study - 4 pages - Brand management

Burger King is a world-renowned fast food and burger group, McDonald's main competitor around the world. The Burger King group was born in 1954 in Miami, founded by two friends, James McLamore and David Edgerton. It was in 1957 that they developed the recipe for their product which became a...

16 May 2021

Marketing Mix - Nestle

Case study - 4 pages - Distribution marketing

Nestlé has stood out from the strong competition, present in the agri-food market, and is positioned as a leading global brand. Its brand image with consumers gives it the status of the largest company in the global agri-food market. A quality brand known throughout the world, we find its various...

14 May 2021

PESTEL Analysis - Nestle

Case study - 6 pages - Distribution marketing

Present in many countries, Nestlé is a company that occupies an important place in the agri-food sector. Thanks to its diversified products of different quality and nature, the Nestlé company has found a loophole that has enabled it to attract as many consumers as possible, gain a remarkable...

06 May 2021

SWOT Analysis - Starbucks

Case study - 5 pages - Services marketing

STARBUCKS is a global American company specializing in the business of coffee, hot drinks and related products. The group has existed for 50 years in the United States and is headquartered in its hometown Seattle. The company initially specialized in the trade of coffee beans, tea and spices,...

06 May 2021

SWOT Analysis - Walt Disney

Case study - 5 pages - International marketing

The Walt Disney Company is an American company founded in 1923 and specializing in the field of entertainment. It was originally a cartoon studio created by two brothers, Roy & Walt Disney. Success was quick, and the group quickly grew in size. In the 1950s, the company turned to the...

04 May 2021

Marketing Mix - The Apple Watch

Case study - 5 pages - Sport marketing

The connected watch industry has taken a big leap forward over the past ten years. Indeed, if only a few hundred units were sold in the 2010s we are now witnessing a real revolution launching the production of these watches to several million per year. Consumers are more and more...

02 May 2021

Marketing Mix - H&M

Case study - 4 pages - Fashion and ready to wear marketing

Since the opening of the first store in 1947, the H&M brand has continued to perfect its growing success. Specialising in the sale of ready-to-wear clothing, H&M is known for its good quality products at affordable prices. It evolves in the market of clothing and accessories for women, men, and...

02 May 2021

Porter's Five Forces - Netflix

Case study - 4 pages - ICT marketing

Netflix was founded in 1997 in Scotts Valley. The service was only set up and made available about 1 year later, on April 14, 1998. In France, it was not until 2014 that the famous platform was finally launched. The worldwide launch took place in 2016, almost 20 years after its creation. It is...

28 Apr 2021

Case Study - GoPro

Case study - 4 pages - Brand management

GoPro was founded in 2002 by Nick Woodman, a snowboarder, skier and motorsport enthusiast looking for a better way to film himself and his friends on the water. The idea, which started with a 35 mm camera and a wrist strap made from old diving suits and bits of plastic, grew into the...

27 Apr 2021

SWOT Analysis - Virgin

Case study - 5 pages - International marketing

The Virgin Group is a world-class British group owned by billionaire Richard Branson and active in countless areas such as transport, telephony, satellites, travel, healthcare and more. Virgin was created by Branson and his associates in the 1970s and initially focused on mail-order...

27 Apr 2021

PESTEL Analysis - Zoom

Case study - 4 pages - ICT marketing

Zoom is an American company specialising in telecommunications, mainly offering conference calls, videos, online messaging services and even online group meetings. Its head office is located in California. Its main shareholders are investment funds such as The Vanguard or Morgan Stanley...

27 Apr 2021

Porter's Five Forces - Zoom

Case study - 5 pages - ICT marketing

Zoom is a mobile application that saw the light of day in 2011. It is a messaging and videoconferencing application, available on all devices, regardless of the operating system or format (smartphone, tablet, computer). Accessible anywhere in the world, it is mainly used by professionals in the...

26 Apr 2021

Marketing Mix - Zoom

Case study - 5 pages - ICT marketing

Founded by engineer Eric Yuan in 2011, Zoom is an American company based in San Jose, California, with offices around the world and employing more than 3,800 people. It is specialized, and currently a leader, in teleconferencing services and in particular videoconferencing. The Zoom online...

26 Apr 2021

Marketing Mix - Burger King

Case study - 4 pages - Brand management

Burger King, a restaurant chain known around the world, uses the marketing mix to identify the saturated situation in the global fast-food market. Indeed, with ever-increasing competition, Burger King's marketing mix aims to maximise competitiveness, especially when it comes to...

12 Apr 2021

PESTEL Analysis - Burger King

Case study - 4 pages - Brand management

Burger King is an American giant specialising in fast food and, in particular, burgers, and are McDonald's main global competitor. The group was founded in 1954 in Miami by two friends, James McLamore and David Edgerton. In 1957 the two friends created the recipe for the now world-famous...

12 Apr 2021

Marketing Mix - Zara

Case study - 4 pages - Fashion and ready to wear marketing

Zara is a Spanish brand of clothing for women, men and children. A few years ago, the brand created a line called Zara HOME, which includes decorative objects and articles intended for the home, sold in different stores. The Zara brand is owned by the Spanish group Inditex. Zara is originally...

08 Apr 2021

SWOT Analysis - Nestlé

Case study - 5 pages - Distribution marketing

Being the world's No. 1 in the food industry, Nestlé is the largest food company in the world. With a turnover of over $100 billion, the company has conquered the global agri-food market with its various products, the most famous of which relate to infant nutrition. Indeed, this was the...

07 Apr 2021

Pestel Analysis - Airbus

Case study - 5 pages - Tourism marketing

The Airbus company operates in the aeronautics sector, which includes a civilian component and a military component. Airbus was created in 1969, following an agreement between several European powers, notably France, Germany and England. The head office is located in France, near Toulouse. The...

05 Apr 2021

Porter's Five Forces - Google

Case study - 3 pages - ICT marketing

For this analysis of Porter's different forces, we are going to base our information on an international scale of the company. While still trying to qualify our analysis according to the different countries in which Google is established and the environment which may be different from one...

02 Apr 2021

Mix Marketing - Google

Case study - 2 pages - ICT marketing

You can do a Google marketing mix to get a better idea of the business and all of the strategies it implements. We will do this marketing mix, both from an international point of view but also from the prism of the French market, as it is the one with which we are most familiar. We will therefore...

24 Mar 2021

How and why has the environment become so important in the field of tourism and luxury hotels?

Case study - 5 pages - Tourism marketing

The whole text explains the importance of linking sustainable development with luxury hotels. This importance is reflected in many of the establishments that the palaces have introduced. That's why the case study focuses on the Parisian palace The Plaza Athénée, which is located in the 8th...

12 Mar 2021

SWOT Analysis - McDonald's

Case study - 5 pages - Brand management

The McDonald's Group (full name: McDonald's Corp) is undoubtedly one of the best-known groups in the world. The emblem of fast food (and sometimes even a symbol of junk food), the group offers fast food services (burgers, salads, wraps), on-site, take away, drive-through or delivery...

11 Mar 2021

Porter's Five Forces - McDonald's

Case study - 5 pages - Brand management

McDonald's is a fast-food restaurant chain that started in 1952 in the United States. Since that day, its success has been global; today it is one of the largest brands in the fast-food sector in the world. Porter's forces make it possible to analyse the environment of a group or sector....

11 Mar 2021

Marketing Mix - McDonald's

Case study - 6 pages - Brand management

It is increasingly difficult to find a place in the world of commerce. This is why it is essential to find a strategy to earn the title of market leader. But how do large companies fare? To answer this, we will study the marketing mix of one of the biggest brands, McDonald's. ...