Consult more than 13983 documents with no limitation. our subscription options

Marketing & branding

See all documents

1274 results

30 Jun 2021

Marketing Mix - Ford

Case study - 4 pages - Automotive marketing

The automotive industry is characterized by competitive intensity. The Ford company has been able to seize the right opportunities to provide its customers with quality products and thus seduce them. The brand has a reputation as an automotive company that produces cars associated with power,...

27 Jun 2021

How to improve a company's visibility on the web?

Practical guide - 6 pages - Digital & e-marketing

Most companies find it difficult to boost their visibility and stand out from their competitors. For this, a company can set up a digital strategy, engage prospects or even publish attractive and optimized content. Moreover, several options, tips and tools are available to companies that allow...

27 Jun 2021

PESTEL Analysis - Subway

Case study - 5 pages - Catering marketing

Since its inception in 1989, the Subway company has continued to expand its activities in many countries around the world. Most of its restaurants are located in the United States. In addition, beyond the quality of the products offered by Subway, the popular brand loved by burger fans is known...

24 Jun 2021

SWOT Analysis - FedEx

Case study - 5 pages - Services marketing

The parcel delivery market has grown considerably in recent months, especially since the onset of the health crisis around the world. Thus, in 2020, the sector grew by more than 43%, recording a turnover of 190.6 billion euros. In 2020, more than 40% of consumers subscribed to an online delivery...

23 Jun 2021

SWOT Analysis - PayPal

Case study - 5 pages - Digital & e-marketing

Online payment services have expanded considerably in recent years. Indeed, with the rise of electronic commerce, consumers and businesses alike are constantly looking for secure means to carry out their transactions, especially in a world where competition is very high and where fraud on the...

22 Jun 2021

SWOT Analysis - Burberry

Case study - 5 pages - Luxury marketing

Initially, in 1856, it was only the British tailor Thomas Burberry who made men's clothing such as coats and raincoats. Burberry clothes were intended for the wealthy of the time, given their quality and lust. Indeed, the British Royal family granted the brand this recognition in 1955, and...

22 Jun 2021

SWOT Analysis - Microsoft

Case study - 5 pages - ICT marketing

Microsoft is an American multinational computer company that was founded in 1975 by Bill Gates and Paul Allen. The American brand is among one of the largest manufacturers of operating systems, video games, software, phones, tablets, computers, and more. Microsoft is the creator of several...

22 Jun 2021

Marketing Mix - Nokia

Case study - 4 pages - ICT marketing

Founded by Fredrik Idestam and Leo Mechelin, Nokia Corporation is a Finnish company founded in 1865. Nokia, a multinational operating in the telecommunications sector, first became a leader in the manufacture of mobile phones in 1998. The company has retained the title of the world's leading...

20 Jun 2021

SWOT Analysis - IBM

Case study - 5 pages - ICT marketing

IBM is the acronym for International Business Machines Corporation, which is an American multinational corporation engaged in the manufacture of computer software, hardware, and computer products and services. The multinational dates back to 1911 through a merger of the Computing Scale Company...

20 Jun 2021

SWOT Analysis - General Electric

Case study - 5 pages - International marketing

Sometimes confused with the English company General Electric Company (GEC) or with the French company General Elektriks, General Electric (GE) is an American company born from the merger of Thomson Houston Electric Company and Edison General Electric Company in 1892. Its activities span several...

17 Jun 2021

PESTEL Analysis - Emirates

Case study - 5 pages - Tourism marketing

Emirates Airlines is a Dubai-based airline, 100% owned by Dubai Investment Corporation. Emirates is the largest airline in the Middle East, with more than 3,600 flights per week. This airline is considered the first airline in the world and started its operations with only two planes. They...

17 Jun 2021

Digital Marketing - Apple

Case study - 5 pages - Digital & e-marketing

Consumption habits have changed a lot in recent years. Brands can no longer use the same marketing means as fifteen years ago, the latter having become obsolete. Even if some brands still use them despite everything, they no longer have the same impact on consumers and even less on Internet...

17 Jun 2021

Porter's Five Forces - Emirates

Case study - 4 pages - Tourism marketing

Emirates is one of the best known and largest airlines in the world. Its main hub is located in Dubai, United Arab Emirates. EMIRATES was founded in 1985, making it one of the first historic companies in the Middle East. One of its main competitors, QATAR AIRWAYS, for example, only started...

16 Jun 2021

PESTEL Analysis - Qatar Airways

Case study - 5 pages - Tourism marketing

Qatar Airlines has been considered one of the best airlines in the world. There are certain dynamic factors one must understand in order to discover the future of an airline like Qatar Airways. They provide many services that make them innovative in their field. Qatar Airways offers a business...

16 Jun 2021

SWOT Analysis - Emirates

Case study - 5 pages - Tourism marketing

The tourism sector is one of the most important sectors for the economy, regardless of the country. However, tourism has been impacted by the onset of the health crisis, which has generated millions of euros in losses worldwide for the entire segment. Airlines have also been hit hard by...

15 Jun 2021

SWOT Analysis - Qatar Airways

Case study - 4 pages - Tourism marketing

Qatar Airways is the flag carrier of the State of Qatar in the Middle East. The company is known to be one of the best airlines in the world in terms of safety, comfort, image. Its main air hub is located in Doha, Qatar, and the company operates flights all over the world, sometimes via...

15 Jun 2021

Porter's Five Forces - Qatar Airways

Case study - 6 pages - Tourism marketing

Qatar Airways is the national airline of the State of Qatar. It is one of the best airlines in the world, according to several awards won for several years in a row. The companies head office is located in Doha, Qatar, which, in just a few years, has become a veritable air hub for the five...

14 Jun 2021

Marketing Mix - The Body Shop

Case study - 5 pages - Fashion and ready to wear marketing

The Body Shop brand is known across the globe. Even if you are not a fan of beauty and skincare products, this brand is well known to you. Founded in 1976 by founder Anita Roddick, The Body Shop is part of an organic cosmetics chain. In retracing the steps in the life of this Briton, one point...

12 Jun 2021

PESTEL Analysis - The Body Shop

Case study - 5 pages - Fashion and ready to wear marketing

Anita Roddick, in a desire to connect her business sense with her moral sense, founded The Body Shop on March 26, 1976, with the opening of her first boutique in the south of England. The store offers high quality, traceable and environmentally-friendly cosmetic products. The product line has...

12 Jun 2021

SWOT Analysis - The Body Shop

Case study - 5 pages - Fashion and ready to wear marketing

Organic and natural products have become widespread over the years and have gained a prominent place in the purchasing habits of consumers. Simple trendy products a few years ago have become real substitutes for traditional products in all areas: food, household products but also cosmetic...

12 Jun 2021

Porter's Five Forces - The Body Shop

Case study - 5 pages - Fashion and ready to wear marketing

The organic sector has taken on great importance over the years. Indeed, more and more consumers want to eat properly and want to use better products for their health. In the space of ten years, food was no longer the only one affected by the organic trend. Household products and cosmetics have...

10 Jun 2021

A Case Study Comparing Marketing Campaigns in Film with Research into Models of Distribution and Marketing in Cinema

Case study - 4 pages - Marketing theories

In this case study we will be looking at the marketing campaigns of two films, one before the digital age truly began and one during the boom to see how they both were marketed to audiences and how successful it was in terms of profit return and critic consensus. Before we get into the main...

09 Jun 2021

SWOT Analysis - Nutella

Case study - 4 pages - Brand management

The sweet spread market consists of all sweet pastes made from supplements (hazelnuts, cakes, chocolate, etc.), excluding salty pastes such as rillettes or those made from fruits such as marmalades or jams. Consolidated by the eternal gluttony of the human being, the market represented 17 billion...

09 Jun 2021

Marketing Mix - Nutella

Case study - 5 pages - Brand management

Nutella is a brand of spread known throughout the world since its creation in 1964. The French are the biggest consumers with almost 3 kilos of products eaten every second, or 230 tonnes, or another 1 million jars per day. In 2017, the group recorded a turnover of 1.56 billion euros. Three in...

09 Jun 2021

PESTEL Analysis - Nutella

Case study - 5 pages - Brand management

Nutella is a brand that belongs to the famous Ferrero group, known the world over for its chocolates during the Christmas holidays, in particular and it's spread with an inimitable taste whose success is no longer to be proven. In 2018, the group recorded a turnover of 11.2 billion euros,...

07 Jun 2021

Marketing Mix - Disney

Case study - 4 pages - International marketing

Walter Elias Disney co-founder of the Walt Disney Company with his brother Roy since 1923. Originally few people know that Walter had created a production company alone which unfortunately went bankrupt, during which time he produced Alice in Wonderland. However, he did not let that hold him back...

07 Jun 2021

Porter's Five Forces - Polar

Case study - 5 pages - Sport marketing

Polar is a group that was founded in Finland in 1976. It markets watches and other connected or sports-related objects. Connected watches have enjoyed growing success over the past ten years, particularly due to the fact that consumers are paying more and more attention to their physical health...

05 Jun 2021

PESTEL, 5 Porter's Forces and SWOT Analysis - Adidas: Understand internal and external forces

Case study - 3 pages - Sport marketing

ADIDAS, a German multinational firm founded in 1948, is famous for its sports items and dominates the sneakers market around the word. However relevant is the idea that Adidas is invulnerable through its leadership, I wish to show that many internal and external forces impact this shoe brand....

05 Jun 2021

Marketing Mix - Louis Vuitton

Case study - 5 pages - Luxury marketing

Louis Vuitton is one of the oldest luxury brands in the world. The brand bears the exact name of its founder. It was created in 1854 in France. From the French rural region, Louis Vuitton has gained international notoriety thanks to its determination, its skills and its capacity for innovation....

02 Jun 2021

SWOT Analysis - Fitbit

Case study - 5 pages - Sport marketing

The Fitbit company has had its obvious glory days over the years but quickly challenged by the arrival of competition, including Apple which, although much criticised, has a real notoriety with consumers. Nevertheless, we have highlighted a number of strengths, which have enabled the group to...