Consult more than 14998 documents with no limitation. Our subscription options

Marketing & branding

Filter by:

Filter by:
 
See all documents

1422 results

15 Jan 2009
doc

The impact of demographic development in international marketing

Market study - 5 pages - Services marketing

This paper seeks to show the different impacts of demographic development on International Marketing and how enterprises may deal with this phenomenon. With the worldwide population ageing, new markets and new opportunities are opening for entrepreneurs. This shift in demographic development...

15 Jan 2009
doc

Critics on the research paper: The market pricing of accruals quality (Jennifer Francis, Ryan LaFond, Per Olsson, Katherine Schipper)

Market study - 8 pages - Services marketing

The paper “The market pricing of accruals quality” sustains that the quality of accruals is priced by the financial markets. We can judge the value of this research by wondering to what extent, from a methodological and theoretical point of view, the accrual quality has an impact on the...

15 Jan 2009
doc

Explain the role of conjectural variations within the context of quantity settings duopoly. Use this idea to explain the difference between Cournot and Stackelberg models of duopoly

Market study - 6 pages - Services marketing

In the context of oligopoly, firms do not have to worry about strategic behaviour as do monopolies, as far as consumers are concerned. Nonetheless, as they face competition from a few other firms, strategies in terms of price-setting and quantity-setting are of prime importance. What we want to...

15 Jan 2009
ppt

One luxury for one country

Presentation - 36 pages - Services marketing

Globalization is one of the most important changes that the countries have suffered in the last years. As a consequence of this, enterprises have being looking for a way to expand their market as well as a way to make bigger their brand in order to have more consumers, more sales and for sure...

15 Jan 2009
doc

Implantation of waffles in Brazil

Market study - 3 pages - Services marketing

Lotus bakeries is looking for new markets to sell its traditional waffles. Why Brazil would be an appropriate market? Brazil is the 10th most important economy in the world. The financial policies leaded by Lula, established the trust in the Brazilian market. The economic growth was around 0.5%...

15 Jan 2009
doc

Global marketing Basis

Essay - 4 pages - Services marketing

A company that engages in global marketing focuses its resources on global market opportunities and threats. Successful global marketers such as Nestlé, Coca-Cola and Honda use familiar marketing mix elements - the 4 PS - to create global marketing programs. Marketing, R&D, manufacturing and...

13 Jan 2009
doc

Marketing plan: Fresh juice

Essay - 6 pages - Services marketing

As a young health-oriented student I decided to launch the idea to bring health products to people instead of the other way around because these days everyone is concerned with being healthy and slim (clearly evidenced in the number of people sporting; the numbers of light-products,…). At...

13 Jan 2009
ppt

Integrated Marketing communications - published: 13/01/2009

Presentation - 25 pages - Services marketing

Concept under which a company integrates and coordinates its many communications channels to deliver a clear and consistent message about the organisation and its products. The challenge of the marketing communications is to communicate the right message, in the right way, to the right people, in...

13 Jan 2009
doc

Orcanta in Russia

Market study - 8 pages - Services marketing

Russia is one of the largest markets in the world. As the western culture slowly infiltrated the eastern mentality many young people began adopting western culture and appearances. In the past few years Russia has not only began to accept western ideas and fashion, but has developed an energetic...

13 Jan 2009
doc

Sensory marketing - using the 5 track senses

Essay - 15 pages - Services marketing

Almost our entire understanding of the world is experienced through our senses. Our senses are our link to memory and can tap right into emotion. A bright fresh spring day has a particular smell to it. Manufacturers try to bottle this feeling of life's renewal. Then the marketers use the...

13 Jan 2009
doc

Marketing strategy of EMI group

Market study - 5 pages - Services marketing

I choose to do my arts marketing report on the EMI Group operational in the music industry because it's an English company which many people are unaware of and is one of the world's leaders in the music industry. The company is an independent music publisher and owns record labels such as Blue...

13 Jan 2009
doc

Literature is replete with moments of failed communication. Paying close attention to the causes and consequences of this failure, discuss this notion using two works of literature

Thesis - 3 pages - Services marketing

Henrik Ibsen in A Doll's House, first performed in 1879, created an unforgettable figure of our literary heritage, presenting to the contemporary audience of his day a shockingly modern and innovative drama in which his heroine, Nora, one of the most powerful depictions of nineteenth century...

13 Jan 2009
doc

Consumer empowerment

Thesis - 6 pages - Services marketing

With the growing industry of ethics consumption and environmental friendly products, the marketing industry has radically changed its traditional system of approaching their consumers. Indeed their marketing strategies are much more customer driven as the “authority of consumer” plays...

13 Jan 2009
doc

Study of Auchan: Understanding its consumers behaviour

Market study - 4 pages - Services marketing

Auchan is one of the world's leading retail groups. As shown on appendix 1, this group operates 357 hypermarkets in 11 countries across the world, and 649 supermarkets in France, Spain, Italy, Poland, Russia and Morocco. In France, Auchan has two main competitors Leclerc and Carrefour, its market...

13 Jan 2009
doc

Critically review the opportunities and challenges that the Internet had brought to a particular industrial sector

Essay - 5 pages - Services marketing

In 2006, the total e-commerce spending by customers and businesses would reach and even surpass five trillion Dollars according to e-marketer (2004). This astonishing number confirms that e-commerce and e-business must be taken into consideration now by firms in order to be competitive. Even if...

13 Jan 2009
doc

Market Research: The launch of a hybrid diesel engine by PSA group

Market study - 4 pages - Services marketing

In 2004, Toyota launched a hybrid car: Prius. The principle of this car is the addition of an electric motor to the traditional petrol engine. The objective is to request the electric motor with starting and low speed and to request the petrol engine at higher speeds. The goal of this technology...

12 Jan 2009
doc

Is the French concept of quality as the same at Japanese concept of quality? If it is not, how would you relate it to the differences between the Japanese and French cultures? If it is, why is quality a culturally universal concept?

Thesis - 4 pages - Services marketing

In this rapport, we will see if the French concept of quality is the same than the Japanese one. We will explain why they are or they are not the same. In the first part, we will define the concept of quality, in the second, we will analyse what is this concept of quality in France. Then, we will...

12 Jan 2009
doc

Are the four P's of international marketing of equal importance to all firms? What factors might cause some to be more or less important than others?

Thesis - 5 pages - Services marketing

The term “Marketing Mix” became popular when Neil H. Borden published his article “The concept of the Marketing Mix”, in 1964. Today, this expression is one of the most employed in international marketing. The Marketing Mix is also called “The Four P's”. According...

12 Jan 2009
doc

Internet & direct marketing

Market study - 8 pages - Services marketing

The direct and database marketing can be differentiated from classic marketing as it is an individual approach of the customer. As the consumer behaviours are in constant evolution, direct and database marketing help companies integrate rapidly consumer needs and attempts. This is an interactive...

12 Jan 2009
doc

Ready meals vs. Pot Noodle

Market study - 13 pages - Services marketing

The aim of this report is to understand and analyze the consumer behaviour towards two products of two major brands which operate in a same sector. First of all, we chose the food industry in the specific market of “ready meals”; we immediately thought about Pot Noodles from Unilever,...

12 Jan 2009
doc

How does marketing communication build and maintain strong brand?

Market study - 9 pages - Services marketing

The challenge for a lot of companies nowadays is to adapt their traditional functions and operations to the new world. They have to integrate marketing. Today, it is important to build a relationship with the customers. This is the key to finding, developing and having loyal customers, so...

12 Jan 2009
doc

Lucozade Sport vs. Highland Spring

Market study - 5 pages - Services marketing

Water in general is considered as a low risk, low involvement product. Despite the fact of being an ‘ever-since existing' product and fulfilling the primary need of survival, people's awareness of the importance of drinking water is a rather recent development. This has brought up various...

09 Jan 2009
doc

De Soto, H. (2000) "The mystery of capital - Why capitalism triumphs in the West and fails everywhere else"

Thesis - 3 pages - Services marketing

In 2004, at the meeting of the World Economic Forum, Bill Clinton publicly declared that Hernando De Soto - founder and president of the Institute of Liberty and Democracy (ILD) in Lima and consultant to numerous heads of state - was “probably the world's most important living...

09 Jan 2009
doc

The Beer market in the People's Republic of China

Thesis - 10 pages - Services marketing

One fateful day in ancient Egypt (or perhaps China), a grain storage pit accidentally filled with warm water and fermentation occurred. A brave soul tasted this nasty concoction, felt the world's first beer buzz, and the rest is history. While the Chinese were some of the world's first...

09 Jan 2009
doc

De-colonization, immigration and integration (Study based on The Battle of Algiers and Living in Paradise)

Essay - 4 pages - Services marketing

The Algerian war. It is only in 1999 that the French National Assembly voted to recognize it, after years during which it has been referred to as an “operation of restoring order”, whereas on the Algerian side it was referred as a “war of independence”, even as “a...

09 Jan 2009
doc

Soviet Literature: A clearly defined and a Poor quality Literature? Literary policies and their consequences on Soviet Literature, and perceptions of this one

Thesis - 15 pages - Services marketing

The Soviet Communist ideology which has ruled everything in the Soviet Union for decades was based on Marx's ideas, concepts as Dialectical Materialism. In this theory the world was in perpetual process of change, this through a dialectical movement which was made of conflict between the...

09 Jan 2009
doc

Was the NATO bombardment of Serbia legitimate?

Thesis - 3 pages - Services marketing

After the disintegration of the Socialist Federal Republic of Yugoslavia, Kosovar Albanians became targets of the Serb policy of "ethnic cleansing". UN requested both parties to the conflict to stop hostilities and to return to negotiations. However, peace negotiations between the Federal...

21 Nov 2008
doc

Increased market awareness to promote a new business plan - Steelroads Inc

Business plan - 8 pages - Services marketing

The overall marketing plan of Steelroads is to create market awareness and show that we are the “one stop shop” for various freight-shipping needs. We intend to do this by direct marketing, promotional events, telemarketing and word of mouth advertising. Steelroads has been on line...

04 Nov 2008
doc

A discussion of agenda-setting theory & practical application of AST to Public Relations

Essay - 9 pages - Services marketing

The agenda-setting theory (AST) alludes to the ability of the mass media to transfer the salience of items on their news agendas to the public agenda. AST is a dynamic and complicated phenomenon that was first hypothesized and measured by Maxwell McCombs and Donald Shaw during the 1968...

04 Nov 2008
doc

Advertising atmosphere

Essay - 8 pages - Services marketing

According to Webster's Online Dictionary, advertising can be defined as “the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards”, where the seller...