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12 Jan 2007
pdf

How to use rumours as a marketing tool?

Dissertation - 68 pages - Services marketing

Today, advertising a new product is totally different than it was 10 years ago. For years, consumers have been flooded by TV, radio, newspaper ads, posters and fliers and more recently, internet spam, pop ups, banners, etc. The frequency of advertising is so high that most consumers often do not...

13 Dec 2006
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Gfk Group. Market research

Case study - 14 pages - Services marketing

The GfK Group is the 4th market research organization worldwide. Its activities cover five business divisions Custom Research, Retail and Technology, Consumer Tracking, Media and HealthCare. The Group has approximately 130 companies located in more than 70 countries and a current total of...

30 Nov 2006
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Marketing case: Palm

Case study - 7 pages - Services marketing

To develop the PalmPilot, Palm Computing used the following steps: •New product Strategy development •Idea generation •Development •Market testing •Commercialisation The PalmPilot target market includes technology opinion leaders; they are...

27 Nov 2006
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Green marketing issues about Total

Case study - 16 pages - Services marketing

Total is a leading multinational energy company with 111, 401 employees and operations in more than 130 countries. Together with its subsidiaries and affiliates, Total is the fourth largest publicly-traded oil and gas integrated company in the world. Its businesses cover the entire oil and gas...

03 Nov 2006
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Effective Advertising

Essay - 12 pages - Services marketing

Despite rapid changes in the global environment and competitive landscape, advertising remains being perceived as the main marketing communication tool. Though it can be disputable, but not in terms of mass audience reach and therefore expensiveness (PICTON, David & BRODERICK, Amanda 2005,...

28 Sep 2006
ppt

Tiffany vs. Bvlgari (2005)

Case study - 44 pages - Services marketing

Jewelry sector is the largest in the luxury goods industry with global retail sales amounting to $150 billion. US.representing the biggest market of $ 43 billion. Within the luxury industry, the following jewelers are the major players: Tiffany, Cartier, under parent company Richemont,...

28 Sep 2006
ppt

Sergio Rossi : challenges in the emerging market

Case study - 51 pages - Services marketing

The brand history: at the beginning : Sergio Rossi learned the art of shoe making by working beside his father. He established his own brand in the 50's at San Mauro Pascoli. He created shoes for urban and sophisticated customers. Demand increased during the 60's and 70's while Italy's...

28 Sep 2006
ppt

Harvey Nichols in Hong Kong

Case study - 42 pages - Services marketing

Our Mission : “To provide Hong Kong customers with the “fun, fashion and feel-good experience” that granted its success in the Uk while modeling and adapting the Harvey Nichols' brand values to the Hong Kong's environment.” Our Strategy : Complementary...

28 Sep 2006
ppt

Coach and Polo Ralph Lauren

Case study - 55 pages - Services marketing

International distribution focus : Coach: mainly focus on US & JP, with limited presence in other countries, especially in Europe. Polo: more interested in global expansion in Euro and Asia (GCR, JP, Korea, Russia, etc). Factory outlet penetration : Coach: more selections of...

28 Sep 2006
ppt

Giorgio Armani

Case study - 36 pages - Services marketing

"Elegance is not about being noticed, but about being remembered." (Giorgio Armani). Giorgio Armani was born 11 July 1934 in Piacenza, Italy. Worked in a department store, La Rinascente, as a window dresser. A designer in the well-known fashion house Nino Cerruti. In 1974, with assistance of his...

30 Aug 2006
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Pharmaceutics: Market analysis

Market study - 7 pages - Services marketing

We can imagine 2 points of view for the pharmaceutics market: - On the one hand, we can consider that the aspect of the bottle is not very important for the customer because it is not for pleasure that he buys it. Also the producer of the meds will not privilege the...

28 Jul 2006
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Nokia, its strategies and its wrong Marketing Mix in the case of the N-Gage

Case study - 24 pages - Services marketing

When approaching this assignment, the second topic attracted us given its interest and the challenges it represents. We wanted to study a successful and well known company, constantly looking for new markets and offering new variants of known devices, to find out what a wrong Marketing-mix...

27 Jul 2006
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Social Marketing & Self-Regulation: The Perfect Match for a Good Working World (?) The Contribution of Social Marketing to Self-Regulation Strength

Essay - 29 pages - Services marketing

Self-regulation and the ability to make people self-regulate themselves in a better way has been the subject of many studies since...

12 Jul 2006
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Paris 2012

Case study - 10 pages - Services marketing

Marketing is often referred as the set of techniques by which a company makes consumers buy its products. However, marketing can also be seen as a wider activity, that includes selling ideas and services, that do not only fulfill indivudual needs but also organizational objectives. Paris 2012, as...

11 Jul 2006
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Advertising influence on impulsive buying - published: 11/07/2006

Essay - 22 pages - Services marketing

In this chapter you will find a summarizing overview of this study. It explains fairly about the two discussed main topics: impulse...

13 Jun 2006
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Head & Shoulders: A Comprehensive Look at Consumer Behaviour

Case study - 18 pages - Services marketing

This report provides an analysis and evaluation of Procter & Gamble's hair care line, Head & Shoulders. With Head & Shoulders new marketing campaign, this report analyses the effectiveness of this campaign in comparison to the ever growing competition of other anti-dandruff...

04 Feb 2006
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The Lead User Method: A solution to improve new product success in rapidly changing markets?

Dissertation - 77 pages - Services marketing

Innovation, a crucial dilemma to be successful. Innovating is crucial for a company in order to satisfy its customers ‘expectations and to cope with the competition in a market place which is everyday more and more challenging. However, coping with the competition doesn't...

21 Jan 2006
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Direct Marketing and McDonald's use of Direct-Mailing

Case study - 9 pages - Services marketing

Direct mail can be considered as any unsolicited printed material sent directly through the mail or somehow delivered to prospective customers or contributors. Anything from catalogs, flyers, newsletters or brochures or any similar promotional advertisements can be considered direct mail. ...

02 Dec 2004
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Rainy, Steady, Go

Thesis - 27 pages - Services marketing

Rainy, Steady, Go's aim is to install vending machines selling cheap emergency umbrellas in tube stations in London. Our market is for people of all sexes and ages who have forgotten their umbrellas. We have two streams of income: 1. Sales of umbrellas 2. Advertisements on umbrellas...

12 May 2002
ppt

Beer market in Thaïland

Presentation - 19 pages - Services marketing

Thaï beer market: market environment, beer consumption, key players, market share, pricing, major brands. Market niche. Powerpoint document. Population: Over 60 million. GNP per capita: 2,740 USD and increasing rapidly, providing a growing demand for beer. GDP per capital : 700...