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20 Jan 2009
doc

E-Leclerc in China: Fictive case

Essay - 13 pages - Services marketing

The objective of this report is to introduce a marketing plan to implant E-Leclerc centers in China. Currently the French market of supermarkets is saturated. The European market is a part of international strategy of E-Leclerc. Nevertheless, China represents an “Eldorado” with a...

20 Jan 2009
doc

Marketing case study: Gucci

Market study - 18 pages - Services marketing

With the assistance of Tom Ford and Domenico de Sole, GUCCI became one of the great successes of the sector. In 1921, Guccio Gucci founded a company in Florence, for the manufacture of luggage and saddles of high-quality. In 1938, he opened a shop in Rome, then in New York in 1951 and following...

19 Jan 2009
doc

E-marketing plan for IMPRINT (printing company)

Essay - 14 pages - Services marketing

This E-Marketing Plan is designed to enable IMPRINT to improve its selling performances and to be more competitive in the lithography sector. To explain the proposal concerning an electronic strategy, I added a complete analysis of the company and its external environment as well as a summary of...

19 Jan 2009
doc

Feasibility study of a new cosmetic product launch on the American market

Market study - 25 pages - Services marketing

After having presented the contents of our work and before developing our ideas, we first wanted to explain briefly the context of this study. Indeed, the specificity of our work is the fact that it is totally based on a real situation. Here are the key steps of the story, which have opened out...

19 Jan 2009
doc

Market presentation about the Ted Baker Company (2006)

Market study - 20 pages - Services marketing

First of all, Ted Baker is operating on the fashion retailing market, which we are going to study, with particular attention to United Kingdom, where the company started. In this report, we will be mainly concerned with women swear retailing which is currently the most important part of the...

19 Jan 2009
doc

Consumer behavior : Dove vs Palmolive

Market study - 9 pages - Services marketing

The advertisement shows eleven women just with their underwear. The colors of the picture permit to remind the flask of the shower gel (S.G) which is white and blue. The white color is reminded with the background of the picture and the underwear. The blue color is reminded with the website which...

19 Jan 2009
doc

Reaching Mexican customers in the real estate business

Market study - 22 pages - Services marketing

Real estate market is changing, it no longer exists one and only way to sell. Consequently, real estate companies must develop marketing researches, by studying clients' needs, understanding them, and then implement prospective solutions. Today, reaching Mexican consumers, on both sides of the...

19 Jan 2009
doc

What are the most efficient media and related strategies used by companies to target children?

Essay - 20 pages - Services marketing

This dissertation is about children and companies and as the title suggests it, we want to find out which the main media that companies use to target children are and what strategies they develop related to those media. The first part of this dissertation will be focused on a literature review in...

19 Jan 2009
ppt

Lenôtre in China Beijing: The biggest market for the biggest gastronomical group

Presentation - 135 pages - Services marketing

Strengths: Global fame built on fine upscale products and services, genuine production processes, know-how and licenses (patents), staff (teams, chefs, wine steward...)very well trained, large implantation across the world, profitable company, diversified services (cocktails, buffets, marriages,...

19 Jan 2009
doc

Contrex - Marketing plan

Essay - 4 pages - Services marketing

Contrex is calorie free and offers a convenient and natural source of minerals. Calcium, magnesium and other minerals give Contrex its unique taste. It mitigates deficiencies of an unbalanced food. It is also good for pregnant women thanks to its important content rock salt. Finally, it permits a...

19 Jan 2009
ppt

Sonatrach and European gas market

Presentation - 17 pages - Services marketing

Algeria represents 3.12% of the world gas reserves (Hassi R'mel : one of the largest deposits in the world). Gross production of 150 billions cm3 of gas in 2006 (3.88 % of the total hydrocarbon production). Net traded production of about 81 billion cm3 of gas (66% from Hassi R'mel field). Export...

19 Jan 2009
doc

Indian electricity, potential market research, doing business in the Indian Subcontinent

Essay - 5 pages - Services marketing

The following presentation is a first stage proposal in order to establish the firm in the subcontinent. This first stage is a pilot project developed in three years and aims to enter the Indian market. Depending on the results following steps would be figured out in order to plan further...

16 Jan 2009
doc

Marketing policy Mk 32003: The means-end theory and converse

Essay - 5 pages - Services marketing

The consumer's behaviour is something complex to define and to understand. In fact, various reasons influence the consumer's choices, like his personal values, education, product attributes and its benefits. Therefore, in order to help and to organise this complex attitude, some authors...

16 Jan 2009
ppt

Overview of the consulting market in Shanghai

Market study - 49 pages - Services marketing

Global industry chain make China an integrated part of world workshop, so experience and management rules are welcome and quickly get implemented. Cost-down pressure make every manager look into ways to improve sourcing and operation. Fast-growing economy and fast money leaves many holes in...

16 Jan 2009
doc

Market research: Mobiles in Ireland

Market study - 12 pages - Services marketing

In Ireland at present there are three leading network suppliers for the mobile phone industry. These are Vodafone, O2 and Meteor. While these three networks dominate the market between them there are a number of smaller networks such as the network 3 Ireland that are beginning to enter the market...

16 Jan 2009
doc

Marketing to women

Essay - 9 pages - Services marketing

A few weeks ago, the French brand Celio launched a very original concept aimed at women. Celio is a men apparel brand, but 50% of their customers are women who want to buy clothes as a present. In more and more Celio shops, women can find “The Shoppenboys”. The Shoppenboys are men from...

16 Jan 2009
doc

The impact of congruency and contrast on the effectiveness of happy ads

Essay - 11 pages - Services marketing

Big companies have more and more interest in improving the image of their brand to increase their sales but also their profits and there are several reasons for this: According to Malinvaud, using ads enable the brand differentiate itself from its competitors, so this is for a company a way to...

16 Jan 2009
doc

Global marketing: Russian food market

Essay - 8 pages - Services marketing

The object of this case study is to develop a market strategy that could be used by firms dealing with Russian food market, namely concerning the waffle market. Lots of marketing surveys of waffle consumption in Russia has been done, dealing with different investing potential possibilities. Some...

16 Jan 2009
doc

Wilkinson sword intuition

Essay - 9 pages - Services marketing

Every woman old enough to remove hair knows the Wilkinson Sword Intuition. It is a product which has been launched on the women shaver market because it is a market which is strongly expanding nowadays and represents potential profits for producers: it became as competitive as the masculine...

16 Jan 2009
doc

Red Bull marketing for the Philippine market (2007)

Essay - 10 pages - Services marketing

The functional drink market in The Philippines is driven by the more active lifestyles (GMID, 2005). “A loyal group of enthusiasts remain addicted to sport, and on the other end of the functional drinks consumer group, laborers and other blue-collar workers have continued their support for...

16 Jan 2009
doc

Peugeot in the United States (2006)

Essay - 10 pages - Services marketing

A MNE (Multi National Enterprise) is a company that has an integrated global philosophy concerning both domestic and overseas operations. It means that these companies have to adapt their strategy and structure according to their different actions, knowing that today's marketplace is very...

16 Jan 2009
doc

Caroll's introduction to the Chinese middle market

Essay - 8 pages - Services marketing

Fashion market is a very important market with a turnover of 26 Billion euros. This market is characterized by a steady general turnover over the last 15 years with decreasing average prices. Effectively, prices have decreased contrary to sales. As we are in a consumption society, fashion market...

16 Jan 2009
doc

Creating a marketing communication campaign for the entertainment industry

Essay - 6 pages - Services marketing

Sensation white is one of the world best dance event. For each party, around 40,000 people buy tickets and dance for 7 hours, listening to 10 famous DJs. The first party was held in 1999, and for the New Year 2008 celebration, they create a special party in Düsseldorf with a special program....

16 Jan 2009
doc

The modern portfolio theory

Essay - 7 pages - Services marketing

The aim of the Modern Portfolio Theory is to provide to a portfolio owner the tools necessary to implement an efficient and sustainable strategy focusing on minimizing the risk. According to this theory, risk is supposed to be reduced through the choice of a diversified portfolio. In fact,...

16 Jan 2009
doc

Market definition - Theory and case study

Essay - 7 pages - Services marketing

The market is referred as the group of organizations or consumers that have an interest in certain product either from supply or demand side of it. “The definition of the relevant market is an important initial step in establishing whether a particular firm qualifies as dominant”...

16 Jan 2009
doc

Business communication: Miller Lite

Essay - 9 pages - Services marketing

After many years without a strategy, Miller Brewing Company, the second largest brewer in America has to react. It is high time they developed a structured marketing plan to position Miller Lite as a reference in light beer segment. To achieve this mission, Miller Lite image has to change in...

16 Jan 2009
doc

Ikea & Conforama marketing

Case study - 11 pages - Services marketing

Nowadays, customers are more and more demanding and seek the best product that fits their needs and likes. Marketers also have been forced to face up to fast changes and trends. Besides, a company cannot answer to all consumers' needs so it has to choose whom its product or service will address....

16 Jan 2009
doc

Corporate entrepreneurship: The case of Naturis

Essay - 10 pages - Services marketing

The study of Corporate Entrepreneurship (CE) is gaining increasing interest within the field of Entrepreneurship. Much research has been carried out, mainly focusing on identifying determinants and outcomes of CE. Scholars suggest that the term “corporate entrepreneurship” encompasses...

16 Jan 2009
doc

Marketing challenges when targeting developed markets: How to overcome them?

Essay - 10 pages - Services marketing

Over the past decade, many Asian companies have established branded products in several emerging markets (consumer electronics industry or domestic appliances for example). But nowadays, the next challenge is, for emerging market companies, to establish branded products in developed countries....

16 Jan 2009
doc

International marketing: the French company Caroll in Brazil

Essay - 16 pages - Services marketing

In order to enter the Brazilian market, the French company Caroll has to adapt its strategy. Indeed there are a lot of competitors like Zara, Etam and the local competitors. The Brazilian market represents a good opportunity for the firm and Caroll has to develop its brand on the Brazilian market...